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The Magic Email that will Grow Your Practice or Find You a Job It’s about 130 words long. It is polite, respectful, and unassuming. Don’t be fooled by this, though. It is the most important email you will send if you are looking for clients or looking for work. It is the Magic Email. Brian Massey is the author of “The Market for Me: Surviving Job Loss and Building Your Lifetime Career Network.” The Magic Email starts this powerful and easy-to-implement strategy offHe will also disclose: 1. Where your hidden network is and how to find it 2. How to significantly increase the number of interviews and client visits you get 3. Why social networks are limited in their ability to find Champions 4. How to find work at companies where there are no posted opportunities Get a free copy of the book at http://budurl.com/RequestEBook.
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The Magic Emailthat will Grow Your Practiceor Find You a Job
Brian Massey, AuthorThe Market for MeSurviving Job Loss and Building Your Lifetime Career Network
MarketerFreelancer
Lots of Job Searches
Job Seekers… Skills Holders…Need a job. Have valuable skills.Exchange time for money. Exchange value for money.Expect security from their employers.
Expect security from their skills and experience.
Are expected to take a fair salary. Negotiate the best price and other terms for their skills.
Are expected to be grateful for their jobs and loyal to their employers.
Are always in the market, searching for new opportunities.
Do not anticipate an end to their current employment, and are often unprepared when their services are no longer needed.
Fully expect to complete a number of transactions during the course of their lives.
Are afraid to talk about their situation.
Welcome opportunities to talk about their value
Provision for the JourneySimplify. Provisional Work. Freelance.
http://www.sxc.hu/profile/haloocyn
There’s you…
http://www.sxc.hu/profile/woodsy
There’s you…and a hiring manager -- somewhere.
http://www.sxc.hu/profile/woodsy
If he publicizes his opening, you might find it on a job board.
http://www.sxc.hu/profile/woodsy
Get In Line
http://www.sxc.hu/profile/woodsy
80% of all job offers are made through a personal connection.
http://www.sxc.hu/profile/woodsy
80%
100% of all freelance projects are made through a personal connection.
Freelancers can to create opportunities.
http://www.sxc.hu/profile/woodsy
75%75% of all jobs are not
publicized.
Whether posted or unposted, you’ve got to connect with the
Hiring Manager to Get the Interview
Let’s get a little geeky…Sarnoff's Law, Metcalf's Law, Reed's Law and YOU
http://www.sxc.hu/profile/Morrhigan
The Network’s Value Grows Proportionally to the Number of
NodesExamples: ABC, NBC, Cable, Radio, Print
http://www.sxc.hu/profile/costi
Sarnoff’s Law
The Network’s Value Grows Proportionally to the Number of
ConnectionsExamples: The Internet, Fax Machines
http://www.sxc.hu/profile/pmason44m
Metcalf’s Law
The Network’s Value Grows Exponentially by Number of
NetworksExample: Your Brain, Facebook, Twitter, LinkedIn
http://www.sxc.hu/profile/gerard79
Reed’s Law
EVERYBODY has their own Network
http://www.sxc.hu/profile/gerard79
Mak
ing
Reed
’s La
w W
ork
for Y
ou
Your Network Plus…
Mak
ing
Reed
’s La
w W
ork
for Y
ou
A Reason to Connect to Their Network
Mak
ing
Reed
’s La
w W
ork
for Y
ou
Until you find…
Mak
ing
Reed
’s La
w W
ork
for Y
ou
A Champion in the Hiring Manager's Network
Mak
ing
Reed
’s La
w W
ork
for Y
ou
A Champion in the Hiring Manager's Network
The
Cham
pion
Str
ateg
y
Organize Your ContactsFriends, Family and Acquaintances
Everyone but mortal enemieshttp://www.sxc.hu/profile/mulligand
The
Cham
pion
Str
ateg
y
Invite them into your Job Searchhttp://www.sxc.hu/profile/woodsy
Star
t with
Em
ail
Email is the most efficient and accepted place to build your Network
http://www.sxc.hu/profile/clix
1. Billions of users2. Create in days, not months3. Provides opt-out4. Allows messaging to everyone
The
Cham
pion
Str
ateg
y
Have a Job Posting or Company to Targethttp://www.sxc.hu/profile/Ayla87
The
Cham
pion
Str
ateg
y
Tell Your Network You're Looking for Contacts Near the Opportunityhttp://www.sxc.hu/profile/lusi
The
Cham
pion
Str
ateg
y
Find one or more Champions to help you applyhttp://www.sxc.hu/profile/erikjager
The
Cham
pion
Str
ateg
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Apply through your Championhttp://www.sxc.hu/profile/Avolore
The Magic Email
1. Ask for help2. Offer to help them
3. Tell them what to expect4. Tell them how to help. Don’t sell.
5. Tell them how to opt-out6. Offer something of immediate value
The Tragic Email
1. Try to sell them2. Include your resume or portfolio
3. Ask them to “tell you if they hear of anything”4. Don’t let them opt-out5. Make it all about you
The Magic Email
SUBJECT: I would like to know if you can help
Dear [first name],
I am exploring new career opportunities and would like your help.
Freelancer VersionI am building my __________ business, and would like your help.
The Magic EmailTell them exactly what to expect and offer to do the same for them.
I’d like to send you an occasional e-mail describing a job or company I’m interested in. If you know anyone there or can tell me more about the company, it would be very helpful.
Of course, I'm happy to do the same for you if you’re interested.
Freelancer VersionI’d like to send you an occasional e-mail describing a company I’d like as a client. If you know anyone there or can tell me more about the company, it would be very helpful.
The Magic EmailMake sure your email can be delivered.
If you're willing to help, please add my e-mail address to your approved senders list. You will have the opportunity to opt -out of my e-mails at any time.
The Magic EmailLet them know how to be removed from your list.
If you do not wish to receive any more e-mails from me, reply to this message with “No Thanks” in the subject line, and I’ll take you off of my list.
The Magic EmailPolite ending. Offer something of Value. Blog Post, Article, etc.
Thank you for your consideration,
[your name][e-mail address][phone number]
P.S. You might be interested in a book that has inspired me to take an active role in managing my career. You can get your own copy at: http://www.MarketForMeBook.com
You Now Have Permission…to send what you said you would.
“Do you know anyone at ___________?”
“I’m interested in the position of ___________ at ___________. Do you know anyone that could tell me more about the job and the company?”
Follow up emails can be found at:www.marketformebook.com/resources/sample-emails
The
Cham
pion
Str
ateg
y
Grow Your Network of Networks
Free “Emergency Edition” eBook provided by CardboardResume.com
www.marketformebook.com
In the Book
• Preparing for your Job Search• Building Your Career Network• Finding a Champion• Proper Use of LinkedIn• Customizing Your
Resume and Cover Letter• Submitting Your
Resume and Cover Letter• Following Up
www.CardboardResume.com
• Maintain Contacts• Find and Apply for Posted Jobs• Discover Champions in your Network• Uncover Positions not Posted• Discipline Your Job Search
On the Web
www.MarketForMeBook.comblog.CardboardResume.com
By Email [email protected]
Twitter www.twitter.com/bmassey
LinkedIn www.linkedin.com/in/bmassey
By Phone 512.961.6604