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The Lessons of Steve

Jobs

1. Customers can’t tell you what they need

2. Innovation happens on the next curve

1.0Harvester

Ice

Factory

2.0Ice

Refrigerator

3.0Ice

3. Make a MVVVP

Some things need to be believed to be seen

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SUCCESS

Apple I & IIMacintosh

iPodiPhone

Apple storeiPad

FAILURE

Apple IIILisa

NewtonApple TV

TBD

Apple Watch