1

The Lehigh ValleyThe top 5 things you need to know

Lehigh Valley is a robust region of Pennsylvania

The region has a growing and

diverse population

Experiencing an exciting

revitalization

MCMG is a standout in the

media marketplace

MCMG provides the

most solutions

2

A robust region of PA• Part of the Philadelphia DMA, Lehigh

Valley has two counties and is made up of 3 cities: Allentown, Bethlehem, Easton

• Best performing region of its size for economic development in the northeast.

• The area has nine notable colleges and universities.

• Home to nationally and internationally recognized companies.

3

Growing and diverse population• Over the past 5 years

o population has grown 13.1%

oHouseholds has grown 12.0%

• Third most populous region in PA

• 15% of the region is Hispanic with a 42% Hispanic population in Allentown

2013 Census

4

Revitalization• New 10,000 seat arena and event

center• 175-room Renaissance hotel• $50 million City Center office

complex• 10-year mixed-use redevelopment

project along the Lehigh River

5

Media Standout

• Media marketplace consists of one independent TV .

• The Morning Call website and newspaper reach more people in one week than any other media

6

The Morning Call Media Group solutions71% of the Lehigh Valley’s adults refer to

The Morning Call’s products for news and information each week