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Michael Rochelle, Chief Strategy Officer at Brandon-Hall Group, discuss the learning landscape at BizLibrary's Annual Conference - ALIGN. View the video recording here: http://youtu.be/dvQfRHCGtAU
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About Brandon Hall Group
A preeminent research based advisory and analyst firm. Covering topic areas
that provide strategic insights for executives and practitioners that are
responsible for learning, talent, growth, and business results within their
organizations. Our focus is on ensuring continuous business performance.
• Established in 1992
• Nearly 200,000 subscribers
• Over 10,000 clients globally
• Memberships and Research
“We provide insight, objectivity, and personalized support”
Bureau of Labor Statistics
US, 2010
The Modern Workforce
2018 U.S. Workforce Forecast • Asians 5.6% • Hispanics 17.6% • African American 12.1% • Caucasian 79.4% U.S. BLS, 2018 Forecast
Workforce Demographics Tomorrow
Role
Experience
Location Learning
Path
Title
Profiles = Context
Reinforce the
classroom in a
personal way
Strengths
http://ianinsheffield.wordpress.com/2009/11/15/myple/
J. Husband & H. Macleod
J. Husband
Apprentice Centered
Teaching Centered
Learner Centered
Relationship Centered
One to One Relationships
One to Many Many to Many Community to Many
Focus on Quality of Craft
Focus on What Needs Taught
Focus on Learners Needs/Outcomes
Focus on Relationships: People, Content, Work
Before 1930s 1930-1970s 1970s-2010 2010-Beyond
Apprentice Centered
Teaching Centered
Learner Centered
Relationship Centered
Before 1930s 1930-1970s 1970s-2010 2010-Beyond
Internships, Mentoring, Coaching
Classroom
Performance Support & Job Aids
Video, Computer/Internet Learning
Blended & Experiential
Social
Gaming
Over 70% of RCL organizations indicated that their revenue had
increased over the previous year and that most of their key performance
indicators were moving up!
• Proactive orientation (employees take responsibility
for their development and seek out learning with little or
no push from leadership).
• Automated processes that use technology to present
employees with opportunities to connect to informal
knowledge sources throughout the organization.
• Each and every employee is presented opportunities
for development based on personal strengths,
weaknesses, job role, or interest from a source other
than their immediate leader.
RCL
20.1%
26.7%
35.6%
44.4%
49.5%
52.3%
52.3%
56.8%
64.5%
75.6%
69.3%
54.0%
25.0%
40.3%
42.9%
25.0%
40.1%
27.9%
4.2%
4.0%
9.8%
30.7%
10.3%
4.8%
20.9%
3.1%
8.5%
0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%
Job Assignment
Coaching Mentoring
Blended Programs
Game-Based Learning
Performance Support
Media Based/E-Learning
Social Learning
Classroom Training
Networking/Events
Not Effective/Somewhat Effective/Very Effective N/A
Classroom and e-Learning represent over 60% of more than half of learning organizations development programs
BHG, Employee Development and Performance N=400, 2012
http://cac.ophony.org/2008/01/15/assessment-and-the-transformative-
experience/
0% 5% 10% 15% 20% 25% 30% 35% 40%
Less than annually
Annually
Monthly
Weekly
Daily or more often
How often would you expect your individual contributor population, on average, to need to connect with learning resources to effectively
perform their job?
• Contextual • Role
• Location
• Development path
• Concise • Short videos
• Quick updates
• Informal • Everyday
• Ad hoc
• Timely • Just in time
• Moment of need
• Social • Discussions
• Recommendations
• Mobile • Anywhere, Anytime
Learning Content Static Platform Traditional Course
Traditional Course
Learning Objects Agile Platform Learning Nuggets
Learning Nuggets
Best way to reach people and make learning attractive is to
draw them through peer to peer interactions and create
opportunities for collaboration.
Just In Time, Just for Me
0%
10%
20%
30%
40%
50%
60%
70%
80%
RCL Non-RCL
Learning Modules
Performance Support
Does your organization deliver any learning via mobile
learning modules or mobile performance support?
At least 50% of
employees already
use their own
smartphones/devices
to access work-
related sites or
information. The MASIE Center
SmartPhone Usage, ThinkwithGoogle, June 2012
More Practical Business Drivers for Mobile
http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
0 5 10 15 20 25 30 35 40
Products and services
Job-specific technical skills
Compliance
Job-specific soft skills
Performance support
Leadership development
Ethics
Business acumen
Percentage of Learning That is Mobile
Please indicate the percentage of your organization’s mobile learning
delivery that is dedicated to each of the following training areas
30.4%
29.4%
19.6%
15.7%
4.9%
0% 5% 10% 15% 20% 25% 30% 35%
Extremely
Highly
Moderately
Slightly
Not at all
88.1% 84.0%
46.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Paper-based Online Mobile
How is Performance Support Delivered?
• Bringing key practices right to the learner
anywhere, anytime
• Creating innovative products and
services in a global economy
• Connecting with a new generation of
learners
Mobile Business Drivers
M-Learning
• Courses
• Simulations
• Videos
• Curriculums
Administrative Setup & Maintenance
• User Setup
• Course Prep
• Wait list management
• Profile Setup
Manager/User Dashboards
• Daily decision making views
• Priority setting views
• Guidance support
• Compliance tracking
Company Learner
Administrative Work Activities
• Time-Tracking
• Approvals
• Assessments
• Scanning activities
M-Support
• Job Aids
• Communication
• Tools
• Nuggets
Mobile Applicability
Search
• Contextual
• Local
Communities
• Quick connections
• Stay connected
Experts
• Find experts on the go
• Be able to reach them!
Timeliness
• Moment of need
• Rapid updates
44
Developing Content for the Mobile Mind
Device Characteristics Audience Characteristics
• Short attention spans
• Think thumbs (and
fingers)
• Apps on the brain
• Multi-taskers
• Device behavior varies
• Size of Device
• Bandwidth/data plans
• Location of Regional and global requirements
Environments
Learner Requirements Mobile Design Considerations
Easy to use - intuitive Mirror native environment UI’s lists, layers, and big buttons
Learning experience fits to delivery mode
Responsive web design, Apps versus HTML5 "Human Interface Guidelines"
Content is accessible no matter what device I’m using
Bookmarking Location web accessible
Content is accessible in any location or work environment
Cloud storage accessible Online and offline access options
Easy to find and easy to share Cataloging and searching capabilities Forward, e-mail, tweet, etc.
Engaging Colors, Textures, Patterns, Shadows Configurable visuals versus simplicity
http://www.smashingmagazine.com/2009/10/09/iphone-app-design-trends/
http://mashable.com/2011/01/26/mobile-app-design-trends/