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Some introductory slides to the lean startup concept, designed for a group of FE students.
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The Lean Startup
Dave Briggs
My background:
Public servicesFreelance consultingTechnology startup
Social innovation and enterprise
Bringing creativity and technology together for social and economic
benefit.
creativecommunities.co
What is a startup?
A startup company or startup is a company, a partnership or
temporary organization designed to search for a repeatable and
scalable business model.
What do you need to start a company?
Detailed business planStaff
OfficesIT infrastructure
Product developmentFundingRevenue
The lean startup cuts all that out
Get to market as quickly as you can – and learn from customers.
• MVP – a screencast shared on geek forums• Landing page• Extremely simple concept – no frills• Private beta – builds buzz• Got feedback• Work of mouth marketing
Some key points
Minimum viable product
Continuous deployment
Split (or A/B) testing
Actionable metrics
Pivot
What makes this possible?
Bootstrapping
Cloud
Open source
Online marketing
Remote working
Crowdfunding
What this means
• Starting a business is easy• Starting a good business is still very hard• Lean startup not an easy route• Enables organic scale• Lowers risk• Ought to be fun
creativecommunities.co/leanstartup
