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MISSION/VISION/PURPOSE/Leap of Faith
#4ROD. Dr. Rod King. [email protected] & hCp://businessmodels.ning.com & hCp://twiCer.com/RodKuhnKing
LEAN BUSINESS MODEL GAMEBOARD: How many of these concepts can you define/explain?
1 2 3 4 5Level
Analog/An8log CompeWtors CompeWWve (Market) Strategy
PRODUCT/SERVICE/SOLUTION
MISSION/VISION/PURPOSE/Leap of Faith
#4ROD. Dr. Rod King. [email protected] & hCp://businessmodels.ning.com & hCp://twiCer.com/RodKuhnKing
LEAN BUSINESS MODEL GAMEBOARD: How many of these concepts can you define/explain?
LEAN STARTUP
1 2 3 4 5Level
Analog/An8log CompeWtors CompeWWve (Market) Strategy
PRODUCT/SERVICE/SOLUTION
(Short/Medium/Long-‐term) LEAN BUSINESS MODEL
MISSION/VISION/PURPOSE/Leap of Faith
Product Roadmap
Customers
Partners
Engine of Growth (S8cky/Paid/Viral)
Growth Hypotheses Value Hypotheses
InnovaWon AccounWng
Pivots
Strategy
Validated Learning
Learning Milestone
Cohort Analysis (Split-‐Tes8ng: A/B)
Build-‐Measure-‐Learn Feedback Loop
Minimum Viable Product (MVP: Concierge)
Small Batches
Experiment Iterate
Vanity Metrics LEAN
People
Persevere or Pivot
ENTREPRENEUR
STARTUP
Innovate
Cycle
VALUE
Failure Lessons Learned
Value CreaWon Hypotheses
Customer Archetype
Test
#4ROD. Dr. Rod King. [email protected] & hCp://businessmodels.ning.com & hCp://twiCer.com/RodKuhnKing
AcWonable Metrics OpWmize
Channel
WASTE
Culture
Team
Hockey SWck Growth
SYSTEM Channel
5 Whys Progress SoluWon
AssumpWons
Process PrioriWze
LEAN STARTUP
Kanban Runway
Value ProposiWon
Risks
1 2 3 4 5Level
Analog/An8log CompeWtors CompeWWve (Market) Strategy Problem Pain
GENCHI GEMBUTSU (“Get Out Of the Building”)
PRODUCT/SERVICE/SOLUTION
LEAN BUSINESS MODEL GAMEBOARD: How many of these concepts can you define/explain?
LEAN BUSINESS MODEL
MISSION/VISION/PURPOSE/Leap of Faith
Product Roadmap
LEAN BUSINESS MODEL
Customers
Partners
Engine of Growth (S8cky/Paid/Viral)
Growth Hypotheses Value Hypotheses
InnovaWon AccounWng
Pivots
Strategy
Validated Learning
Learning Milestone
Cohort Analysis (Split-‐Tes8ng: A/B)
Build-‐Measure-‐Learn Feedback Loop
Minimum Viable Product (MVP: Concierge)
GENCHI GEMBUTSU (“Get Out Of the Building”)
Small Batches
Experiment Iterate
5 Whys
Vanity Metrics LEAN
People
Persevere or Pivot
ENTREPRENEUR
STARTUP
Innovate
Cycle
VALUE
Failure Lessons Learned
Value CreaWon Hypotheses
Customer Archetype
Test
#4ROD. Dr. Rod King. [email protected] & hCp://businessmodels.ning.com & hCp://twiCer.com/RodKuhnKing
AcWonable Metrics
Kanban
OpWmize Channel
Culture
Process
Team
Hockey SWck Growth
SYSTEM Channel
LEAN STARTUP
LEAN BUSINESS MODEL GAMEBOARD: What is a 3-‐Act story of how you used the Lean Startup Method in the enterprise and “Out of the building (enterprise)” in order to deliver greater customer value?
Progress SoluWon
Problem
Value ProposiWon
AssumpWons
Runway
Risks
1 2 3 4 5Level
Analog/An8log CompeWtors CompeWWve (Market) Strategy Pain
WASTE PrioriWze PRODUCT/SERVICE/SOLUTION
MISSION/VISION/PURPOSE/Leap of Faith: …………………………………………………………………………….
Analog/An8log #4ROD. Dr. Rod King. [email protected] & hCp://businessmodels.ning.com & hCp://twiCer.com/RodKuhnKing
CompeWtors
LEAN BUSINESS MODEL GAMEBOARD: Apply the Lean Startup Method to a real-‐life startup project (in the past or at present)
1 2 3 4 5Level
CompeWWve (Market) Strategy
PRODUCT/SERVICE/SOLUTION
GLOSSARY FOR
TERMS ON LEAN BUSINESS MODEL GAMEBOARD
(This is a Crowdsourcing Project)
Register at Red Ocean Disrup/on (ROD) University
h7p://businessmodels.ning.com
Please Share
Vision
Vision A vivid and passionate outcome that an individual, a team, or an organiza8on wants to achieve in the medium to long-‐term. Example: Amazon’s Vision Statement “Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”
“Startups have a true north, a desWnaWon in mind: creaWng a thriving and world-‐changing business. I call that a startup’s vision.”
Eric Ries
#4ROD. Dr. Rod King. [email protected] & hCp://businessmodels.ning.com & hCp://twiCer.com/RodKuhnKing
………………………..
#4ROD. Dr. Rod King. [email protected] & hCp://businessmodels.ning.com & hCp://twiCer.com/RodKuhnKing
MISSION/VISION/PURPOSE/Leap of Faith: “Put a Dent in the Universe”/Create Insanely Great Customer Experience/“Think Different”
Analog/An8log
LEAN BUSINESS MODEL GAMEBOARD for Apple’s iPod (2001)
Sony Walkman
Level 1 2 3 4 5
CompeWtors CompeWWve (Market) Strategy: Digital Hub/Luxury Spot Strategy
PRODUCT/SERVICE/SOLUTION: Portable Music Player
MISSION/VISION/PURPOSE/Leap of Faith: “Put a Dent in the Universe”/Create Insanely Great Customer Experience/“Think Different”
Analog/An8log CompeWtors
LEAN BUSINESS MODEL GAMEBOARD for Apple’s iPod (2001)
Sony Walkman
1 2 3 4 5Level
LEAN STARTUP
CompeWWve (Market) Strategy: Digital Hub/Luxury Spot Strategy
PRODUCT/SERVICE/SOLUTION: Portable Music Player
(Listen to music everywhere/ “A Thousand Songs in Your Pocket”)
(Short/Medium/Long-‐term) LEAN BUSINESS MODEL
MISSION/VISION/PURPOSE/Leap of Faith: “Put a Dent in the Universe”/Create Insanely Great Customer Experience/“Think Different”
Analog/An8log CompeWtors
LEAN BUSINESS MODEL GAMEBOARD for Apple’s iPod (2001)
Sony Walkman
1 2 3 4 5Level
LEAN STARTUP
CompeWWve (Market) Strategy: Digital Hub/Luxury Spot Strategy
ENTERPRISE ENGINE: Build
GROWTH ENGINE: Measure
VALUE ENGINE: Learn
PRODUCT/SERVICE/SOLUTION: Portable Music Player
(Listen to music everywhere/ “A Thousand Songs in Your Pocket”)
Value Crea/on: Upstream
Value Sharing (Happiness): Downstream
Value Delivery: Midstream
(Short/Medium/Long-‐term) LEAN BUSINESS MODEL
MISSION/VISION/PURPOSE/Leap of Faith: “Put a Dent in the Universe”/Create Insanely Great Customer Experience/“Think Different”
Analog/An8log CompeWtors
LEAN BUSINESS MODEL GAMEBOARD for Apple’s iPod (2001)
Sony Walkman
1 2 3 4 5Level
LEAN STARTUP
CompeWWve (Market) Strategy: Digital Hub/Luxury Spot Strategy
PRODUCT/SERVICE/SOLUTION: Portable Music Player
(Listen to music everywhere/ “A Thousand Songs in Your Pocket”)
Build Measure Learn
Enterprise Engine Growth Engine Value Engine
Key Partners
Key Resources Key Ac8vi8es
Value Proposi8on
Channels & Customer Rela8onships
Customer Segments
PAIN: Cost Structure
DELIGHT: Revenue Streams
VALUE: Profit Margin
Value Crea/on: Upstream
Value Sharing (Happiness): Downstream
Value Delivery: Midstream
(Short/Medium/Long-‐term) LEAN BUSINESS MODEL
MISSION/VISION/PURPOSE/Leap of Faith: “Put a Dent in the Universe”/Create Insanely Great Customer Experience/“Think Different”
Analog/An8log CompeWtors
LEAN BUSINESS MODEL GAMEBOARD for Apple’s iPod (2001)
Sony Walkman
1 2 3 4 5Level
LEAN STARTUP
CompeWWve (Market) Strategy: Digital Hub/Luxury Spot Strategy
PRODUCT/SERVICE/SOLUTION: Portable Music Player
(Listen to music everywhere/ “A Thousand Songs in Your Pocket”)
Build Measure Learn
Enterprise Engine Growth Engine Value Engine
Key Partners
Key Resources Key Ac8vi8es
Value Proposi8on
Channels & Customer Rela8onships
Customer Segments
PAIN: Cost Structure
DELIGHT: Revenue Streams
VALUE: Profit Margin
Value Crea/on: Upstream
Value Sharing (Happiness): Downstream
Value Delivery: Midstream
(Short/Medium/Long-‐term) LEAN BUSINESS MODEL