1. 1FEDERATED MEDIA PUBLISHING CONFIDENTIAL ANDPROPRIETARY
2. HIGH ORDER BITIn computer science, the term highorder bit
refers to the most significantFEDERATED MEDIA PUBLISHING
CONFIDENTIAL ANDbit in a binary number; its the bit withthe
greatest value.PROPRIETARY2 3. THE LAW OF CONTENT ONTHE WEBThe
Value of Content on the Web is FEDERATED MEDIA PUBLISHING
CONFIDENTIAL ANDdirectly proportional to the number ofconnections
it starts or sustains. PROPRIETARY 3 4. THE WEB IS SOCIAL CONTENT
FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND
CONVERSATIONSPERCEPTION& INFLUENCE PROPRIETARY 4 5. THE SOCIAL
WEBTHEROLE OF CONTENT ONFEDERATED MEDIA PUBLISHING CONFIDENTIAL
AND5PROPRIETARY 6. THE LAW OF CONTENTVALUE IN TV & PRINTThe
Value of Content is directlyproportional to the efficiency with
whichFEDERATED MEDIA PUBLISHING CONFIDENTIAL ANDit delivers
eyeballs.AKA Les Moonves LawPROPRIETARY6 7. SUCCESS ON THE SOCIAL
WEB CONTENT With Social EnergyCONTENT CONVERSATIONAL FEDERATED
MEDIA PUBLISHING CONFIDENTIAL AND MARKETINGMEDIAPut the content to
work for Capitalize on context to amplifybrandsbrand messages
PROPRIETARYENHANCED BRAND PERCEPTION & INFLUENCE7 8. CONTENT
THAT IS 53 TIMESMORE LIKELY TO BE TWEETEDFEDERATED MEDIA PUBLISHING
CONFIDENTIAL AND8PROPRIETARY 9. IT STARTS WITH SOCIALCONTENT ROOTED
IN REAL LIFE FOOD PARENTINGBUSINESSFEDERATED MEDIA PUBLISHING
CONFIDENTIAL AND TECHNOLOGY BEAUTY/STYLE SHELTER/DESIGNPROPRIETARY9
10. INTEL& FEDERATED MEDIA PUBLISHING FEDERATED MEDIA
PUBLISHING CONFIDENTIAL AND10 PROPRIETARY 11. THE IMPORTANCE OF
CONTEXT FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND11 PROPRIETARY
12. CAPITALIZING ON CONTEXTFEDERATED MEDIA PUBLISHING CONFIDENTIAL
ANDPROPRIETARY DEMODFAs publicly available industry-standard
benchmarks12 13. THE BENEFIT OFRESPECTING CONTEXT4% Click Thru Rate
on Video Units 53% Lift in purchase intent FEDERATED MEDIA
PUBLISHING CONFIDENTIAL AND346% Higher than DFAs benchmark for
interaction rates _%Earned Media Stat PROPRIETARY DFAs publicly
available industry-standard benchmarks 13 14. THE LAW OF CONTENT
ONTHE WEBThe Value of Content on the Social Webis directly
proportional to the number ofFEDERATED MEDIA PUBLISHING
CONFIDENTIAL ANDconnections it starts and sustains.Focus on Content
with Social EnergyPut that Content to Work for
yourPROPRIETARYBrand14
