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ANDRE E A NANH I D E T A KA OKAMURAM I CH E L L E T A I
THE KEY TOSUCCESSIKEA | US MARKET
GROUP 2
A G E N D AI N T R O D U C T I O N T O P R O B L E M S
S E C O N D A R Y R E S E A R C H
P R O B L E M S&
R E C O M M E N D A T I O N S
I K E A : A B E T T E R W O R K P L A C E
P O T E N T I A L B I A S E S
SVE1943
1985PA
9% Market Share42 STORES IN
U.S.A
What are thePROBLEMS?
1.MINIMALITY OF SERVICES
The DivorceMaker
Furniture is so difficult to
assemble alone,
it has bad reputation!
(Business Insider)
application
RECOMMENDATIONVideo Tutorials
on their
2. MATURING MARKET
IKEA Targets Young Adults
But...
These customers tend to have
the least disposable income,
and can spend the least
amount of money at furniture
stores.
The number of Americans aged
4564 – who will reach 65 over
the next two decades –
increased by
20.7% between 2003 and 2013.
(IBIS World)
PRICE
QUALITY
RECOMMENDATIONThe new young
In-personor
virtual design consultant
Current Problems with Work Place
COMPANY
EMPLOYEES CUSTOMERFacing each other
External MarketingInternal Marketing
Location of workplace
requires own
transportation
Provide Shuttles
BenefitsDiscounted
Furniture
No Pay for Relocation Pay for relocation
Potential Biases
1. Focused on secondary research based on USand international markets
2.Potentially high costs
ANDRE E A NANH I D E T A KA OKAMURAM I CH E L L E T A I
THE KEY TOSUCCESSIKEA | US MARKET
GROUP 2
http://www.businessinsider.com/whatikeafurnituresaysabout
relationships20154
http://www.innovativeretailtechnologies.com/doc/ikeasstrategyfor
growthproveseffective0001
http://clients1.ibisworld.com/reports/us/industry/default.aspx?
entid=1016
http://subscriber.hoovers.com/H/company360/overview.html?
companyId=42925000000000 http://www.businesstoday.in/lbs
casestudy/howikeaadapteditsstrategiestoexpandin
china/story/196322.html http://www.businessinsider.com/whatikea
furnituresaysaboutrelationships20154
https://customer.io/blog/Ikeaeffectonboarding.html
Secondary Research
