The Innovation Style of Steve Jobs

Based on «Types of Change Agents»http://www.slideshare.net/rsm/types-of-change-agents

http://www.flickr.com/photos/tsevis/2313082920/

http://www.greenpeace.org/apple/procreate-submissions

egoisticalaltruist

The «think different» company has been

reactive to consumers’ demands

for sustainable products.

Apple seems more interested in profit

than having a positive impact in life

quality or nature.

http://en.wikipedia.org/wiki/Portable_media_player

imitatororiginal

Jobs excels at improving recent

ideas.

Most Apple products are significant

improvements of existing products.

The graphical user interface comes from Xerox PARC, the first

portable media players appeared 5

years before the iPod.

http://planobsolescence.blogspot.com/

opportunisticvisionary

Apple’s strategy includes an annual

launch of improved versions of their

products.

Some of these ‘improvements’ are

really fixes to technology or plain

marketing buzz.

http://en.wikipedia.org/wiki/Apple_Inc._litigation

change enablerchange preventer

Apple leads change by introducing truly

new products continuously;

however it also prevents change by

others through both legal and market

strategies.

«Between January 2008 and May 2010, Apple, Inc. filed

more than 350 cases with the US Trademark office alone»

http://developer.apple.com/appstore/guidelines.html

bottom-uptop-downApple is a paradigm

of a “garage company”, emerging from the initiative of a young and unlikely

couple of partners.

But today Apple is a powerful and

dominant player in the market who uses its leverage to censor

content and control new initiatives.

«The Apple purity law presents publishers with a fundamental dilemma: How many limitations must it accept from Apple and how much censorship is to be expected in the future?»http://www.spiegel.de/international/germany/0,1518,679976,00.html

The app approval process is in place to ensure that applications are reliable, perform as expected, and are free of explicit and offensive material. We review every app on the App Store based on a set of technical, content, and design criteria.

http://www.greenpeace.org/apple/itox.htmlhttp://www.apple.com/hotnews/agreenerapple/

negotiatorradical

Many perceive Apple as a radical innovator but often their users

demonstrate more disruptive thinking.

http://www.cartoonstock.com/directory/u/user_friendly.asp

simplecomplexApple has always

distinguished their products as “user-

friendly”, demonstrating that

less features have more value.

http://www.flickr.com/photos/edyson/4929905153/

persistentimpatient

Jobs had to wait more than 10 years

for the right conditions at the

company that he co-founded to return

and lead their change strategies.

http://www.google.com/trends?q=iPhone%2C+Nokia&ctab=0&geo=all&date=all&sort=1

diversefocused

Jobs transformed a computer-centered

niche company into a multimedia

dominant player.

A few years ago nobody expected

Apple to become one of the three top

mobile phone companies.

http://www.flickr.com/photos/jasonmichael/5350834814/

newcomerexperienced

Jobs helped create the PC industry back in the 70s. Recently

his strategies have shaped the music

industry and the mobile phone

industry.

Apple has consistently

transformed fields where they were not

experts.

http://books.google.com/books/about/Inside_Steve_s_Brain.html?id=390ISyA-CUEC

solocollaborative

Jobs has always adopted proprietary

platforms, has dismissed user-

centered approaches and is quoted as

saying that “he is the best focus group” for

his company.

People disagree (of course)

• http://innovation.fleishmanhillard.com/index.php/2010/04/02/whats-steve-jobs-innovation-style/

• http://www.time.com/time/specials/packages/article/0,28804,1873486_1873491_1873530,00.html

• http://www.slideshare.net/cvgallo/7-innovation-secrets-of-steve-jobs

• http://allaboutstevejobs.com/blog/category/steve-jobs-personality/

• http://www.time.com/time/printout/0,8816,953633,00.html