The Importance of a Functional Business Websiteby: Design Theory

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Functionality Will Set You Apart

• How easy or difficult is it for you yourself to make edits to your website?

• Does your website require desktop publishing software for you to access your website?

• Can your website make and complete sales without your interference?

• Is your website editor accessible from your laptop, phone, tablet?

• Does your website field many questions or price inquiries that would otherwise clog up your email or phone time daily?

• Are you effectively using analytics to track the behavior of visitors to your website?

• Is your website a unique experience for your visitors?• Have you defined what purposes you fill for your visitors

with your website?

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The Anatomy of a Website

Clear navigation

Landing pages

Responsive Design / Mobile Ready

A CTA (Call to Action)

Easy to find social media icons

Prodomomently placed contact info (address, phone, etc)

Mailing list sign up form

Contact forms

Sitemap (For Google)

What are some key elements every business website needs to be

functional?

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Let’s Talk Pages

Home

About

Services

Products

Store/Shop

News/Blog

Contact

FAQ

Optional Pages

Gallery

Sitemap

What pages are necessary?

While your website will most likely have a good number of pages over time. You’ll want to have a few key ones in your navigation bar.

These are key because people are expecting to see titles like these for pages, and they assume the content they’re looking for will be on them once navigating to them.

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Blogging Can Help Your BrandIt comes down to original content

You have to prove to your audience that you are the authority on your industry.

Provide original content that:•Answers questions•Saves time, money, effort•Proves a point•May be controversial to popular belief•Is informative with key news pieces•Is consistent (daily, weekly, monthly)

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Do More With Graphics

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Call to Action

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Easy to find map Audio and Video Quick Link

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Memerable Take-Aways

While there is always plenty of things to add or build to your website, remember these key elements:

•Its about your customer/visitor – not about you!•Track your website performance through analytics•Make sure your website serves a meaningful purpose•Add content frequently•Be sure it is easy to navigate

Thank You!

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