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Dr. Ricardo Sosa ([email protected]) The Idea Hunter: How to Find the Best Ideas and Make them Happen by Andy Boynton, Bill Fischer and William Bole (Apr, 2011) Jossey-Bass

The idea hunter excerpts

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my personal notes from The Idea Hunter book

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Page 1: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

The Idea Hunter: How to Find the Best Ideas and Make them

Happen by Andy Boynton, Bill Fischer and William Bole (Apr,

2011) Jossey-Bass

Page 2: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

George Bernard Shaw

“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple.

But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.”

Page 3: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

“idea-gaps”

“A nation that lacks physical objects like factories and roads suffers from an object gap.

A nation that lacks the knowledge used to create value in a modern economy suffers from an idea gap.”

“Idea gaps and object gaps in economic development” Paul

Romer, University of California, Berkeley

Page 4: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

The Hunt

“A search for ideas that's open-ended, ongoing, and always personal.”

T.A. Edison described his search for solutions as “the Hunt”.

Page 5: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Brilliance not required

“High-value ideas are not necessarily created... more often than not, they're already there, waiting to be spotted and then shaped into an innovation.”

Page 6: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Brilliance not required

“Almost anyone can hand you an incredible idea...

Curiosity will take you further toward your goals than cleverness or even brilliance.”

Page 7: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Brilliance not required

“Idea work requires a wide intellectual bandwidth and a desire to span distances... the operative assumption should be that ideas are everywhere.”

Page 8: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Know your gig

“If you're an accountant, what separates you from the rest? What makes you stand out? How would you like to stand out?

What's your vision to become the best?”

“What do I want to stand for? Does my work matter? Am I

making a difference?” -Tom Peters

Page 9: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Know your gig

I am known for: 1) _________________2) _________________3) _________________

By this time next year I plan to be known for: 4) _________________5) _________________

Page 10: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Warren Buffett

“There’s a whole bunch of things I don’t know a thing about. I just stay away from those. I stay within what I call my circle of competence. Tom Watson [IBM founder] said it best. He said, ‘I’m no genius, but I’m smart in spots, and I stay around those spots.”

Page 11: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Know your gig

“The gig usually stays in the back of your mind, but it's always there.

When fully assimilated, it's an ever-present preoccupation, a switch that goes on automatically often unconsciously.”

Page 12: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Know your gig

“There are not one but two products of the work that people do. The first is the actual thing we make or the service we provide or the process we manage.

The second product, no less essential is what we learn along the way.”

Page 13: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Be interested

“A curious mind is on the lookout for surprises. It embraces them and finds a way to learn from them.

Such thinking has a leavening effect on how we look at things... we are less likely to take something for granted.”

“I have no special talents. I am only passionately curious.”

- Albert Einstein

Page 14: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

http://web.mit.edu/invent/iow/birdseye.html

Page 15: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Repurposing

“The full repurposing of an idea: see an idea and find a dramatically different purpose for it.”“Without lifetime learning, you

people are not going to do very well.”

- Charlie Munger

Page 16: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Be interested

“Be interested in more than just a particular subject matter, or even a host of subject matters. It is hard to go very far with ideas unless you are also deeply interested in other people, especially in what they know and in their potential as collaborators.”

“Good artists copy. Great artists steal.”

- Pablo Picasso

Page 17: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

“My brain is open”

“One of the most reliable ways of coming up with ideas is to make sure the people around us are coming up with ideas. Lots of them.”

Page 18: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Activity

“Ask participants to spend 15 minutes talking to at least 4 people in the group. Each one is asked to learn something that is valuable to him/her professionally.”

Page 19: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Diversifying the Hunt

“Part of being different is to get new ideas from a wide mix of sources, not just in all the usual places.

Differences can produce a lively flow of ideas.”

“I almost never look to the existing discipline for new

ideas.”- Jack Hughes

Page 20: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

John Stuart Mill

“It is hardly possible to overrate the value... of placing human beings in contact with persons dissimilar to themselves, and with modes of thought and action unlike those with which they are familiar.”

Page 21: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

http://www.accenture.com

Page 22: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

“Invention is the source of innovation”

“This myth can lure people away from potentially valuable ideas that already exist, and it can send them off on a maddening search for that elusive goal: pure originality.”

Page 23: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Beyond a specialized world

“Stay close to your specialty but work on developing closer ties to people outside that area.”

Page 24: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Mastering the habit

“People learn by doing... and by reflecting on what they are doing.

Training yourself to notice things is part of the observational platform.”

Page 25: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Mastering the habit

“Writing down your thoughts and observations -and keeping them in a readily accessible place- are necessary habits of the Hunt.”

Page 26: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Mastering the habit

“Prototyping should begin as early as possible in the process, not just when it's time to show clients a few carefully crafted versions of what's being developed.

Early prototyping and recording begins to set your ideas in motion.”

Page 27: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Mastering the habit

“Tangibility is the essential quality of any prototype. That's what allows you to start thinking in practical terms about an idea.

Because prototypes can be very rough versions of an idea, you can think more freely and seek to innovate more boldly.”

Page 28: The idea hunter excerpts

Dr. Ricardo Sosa ([email protected])

Mastering the habit

“Creating something that another person can evaluate is the other key advantage of tangibility.

It's the secret to effective and efficient conversations with people who might be able to help develop your idea.”