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www.interesting.org Information about The Idea Book: An effective best selling book that will help you develop your creativity.

The Idea Book Presentation

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Page 1: The Idea Book Presentation

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Information about The Idea Book: An effective best selling book that will help you develop your creativity.

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A book on business creativity should not be like all other books …

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how it is different

150 pages about ideas.150 pages for your own ideas.

One idea book.

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the result

It inspires creative people to be more creative

It teaches uncreative people how to develop their creativityProof of concept: The Idea Book will be included in an upcoming American book

about ”The best 100 management books of all time”.

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how it is soldAs a training tool

As a gift

As a book

As a note book

As inspiration

As educational material

Even in hotels …

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some referencesHundreds of companies have bought The Idea Book, including:

Iceland Air bought one copy for every employee.

SEB, biggest bank in Lithuania, bought 3 000 copies for every employee.

HP bought 400 copies as corporate gifts to clients

Hyper Island (top multimedia school in Sweden) bought The Idea Book as training material for all students.

Deutsche Bank in Germany bought 600 copies for internal creativity training.

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a best seller Sold more than 150,000 copies in Sweden

(3,000 copies considered a best selling management book in Sweden)

Number five most highly sold management book on Amazon Japan in both (!) early 2005 and mid 2008

(Re-printed six times in Japan)

Sold to 1% of the population in Iceland within one month of publication in 2008

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the idea bookAn international concept (Launched in nine languages and

sold to more than 40 countries)

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about the author fredrik härénSpeaker of the Year 2007 in Sweden, now living in Singapore.

Done more than 1,000 speeches, Key Notes and training sessions.

Spoken in more than 25 countries.

Worked in virtually all industries with hundreds of different companies from IBM to China Mobile. From Volvo to the Swedish National Bank.

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the idea book worksPeople read it: With short inspirational chapters

people find the time to read it.

People use it: By making it into a note book people carry it around and have it with them.

People learn from it: Because they do not only read the book – they interact with it.

People love it: Because it is a beautiful book that helps them become more creative.

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why it is needed

98%(Is creativity important in your job?)

45%(Are you creative?)

2%(Do you think companies are doing enough to make its employees more

creative?)

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The Idea Book: The answer to the question ”What can we do to develop

the creativity of our employees?”.

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[email protected] Singapore +65 811 704 22 Sweden + 46 705 86 18 18

For more information about The Idea Book, seminars on business creativity or other ways to develop the creativity please contact us.

For more information about The Idea Book, seminars on business creativity or other ways to develop the creativity

of your organization please contact us.

interesting.org – inspiring ideas!

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the idea book an interesting book

(More than 100 interviews in international press)