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The Holland Codes

The Holland Codes

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Page 1: The Holland Codes

The Holland Codes

Page 2: The Holland Codes

The Holland Codes

• All humans can be described by six major personality types (Holland codes)– although they can also be represented by a

combination of attributes from multiple types.

• The Codes represent major psychological groupings related to the subject’s core desires and needs. – Similar manner to Maslow's hierarchy, each

personality type requires certain forms of stimulation in order to achieve satisfaction or productivity.

Page 3: The Holland Codes

The Holland Codes

• Modern organizations use the Holland Code system to – identify and screen potential candidates, – stream workers into productive units, – enhance staffing rates

• eg retention & utilization, and improve organizational cohesion

Page 4: The Holland Codes

Holland Personality Types

• RealisticPracticality, Physical, Tool Oriented, Physically Driven

• InvestigativeAnalytical, Intellectual, Scientific, Explorative

• ArtisticCreative, Original, Independent, Chaotic/Random

• SocialCooperative, Supporting, Nurturing, Helpful, Healing

• EnterprisingCompetitive, Assertive, Leading, Persuading

• ConventionalDetail Oriented, Organized, Clerical

Page 5: The Holland Codes

Holland Code Relationship

• The Holland personality types are relationally arranged into a hexagon, showing – the correlation

between each personality type and

– its relationship with the others.

Page 6: The Holland Codes

Key Points• Personality types which are

diametrically opposed often do not work well together within the same team as they are driven by different incentives.

• Personality types which are the same or closer to each other in the model share key drivers.

• Aligned personalities make for a better team, with greater cohesion and group dynamics, often resulting in greater success.

Page 7: The Holland Codes

Holland Testing

• Holland Personality Tests are based on individual responses to a self-awareness questionnaire.

• The self-awareness questionnaire is based on three primary areas:– Motivations/Incentives– Capabilities/Competencies– Satisfaction Drivers

Page 8: The Holland Codes

Holland Testing

• Motivations form the basis for an individual to execute work or to be enticed into being

productive. – ranges from creative incentives associated with the

artistic personality, through to purely financial incentives associated with an enterprising personality.

• Capabilities and Competencies are task based questions which identify what a subject’s core skills and attributes are. – During development, an individual will have aligned

their core skills into a matrix that will be similar to the capabilities related to a particular personality group.

Page 9: The Holland Codes

Holland Testing

• Satisfaction Drivers are activities, roles or tasks which the subject gains personal satisfaction in performing, such as painting, driving, tinkering, etc.

• Drivers, Motivators and Capabilities may be repeatedly identified to gain a holistic view of the subject’s personality.

Page 10: The Holland Codes

Example IncentivesDescribing Your Motivators

Efficient Energetic Curious

Outgoing Persuasive Sociable

Understanding Creative Precise

Mechanical Practical Self Reliant

Assertive Insightful Direct

Observant Responsible Intuitive

Inventive Idealistic Presentable

Understanding Scientific Rebellious

Methodical Friendly Imaginative

Analytical Mechanical Naturalist

Helpful Self Confident Money

Page 11: The Holland Codes

Example CompetenciesDescribing Your Competencies

Team Player Event Coordinator Trainer

Artist Scientist Outdoorsman

Leader Scout Mathematician

Thinker Loves Detail Project Manager

Debater Electrician Cooperative

Computer Literate Handyman Propagandist

Machine Operator Painter Public Speaker

Supervisor Sportsman Mediator

Accountant Singer Writer

Metro-sexual Businessman Negotiator

Improver Interior Decorator Solutions’ Provider

Office Manager Lawyer Medicine

Page 12: The Holland Codes

Example MotivatorsSatisfaction Drivers

Mechanics Project Management Meetings

Performance Monitoring Team Sports People Management

Using Computers Making Decisions Book Keeping

Working Independently Team Projects Paper Work

Marketing Ideas Photography Scientific Experimentation

Working Outside Office Work Manual Labor

Dancing Youthful Cultures Conservative Cultures

Cooking Technical Reading Fiction Reading

Following Procedures Politics Volunteer Work

Page 13: The Holland Codes

Individual Personality Matrix

Subject Three, Core Attributes

Artistic

Investigative

Realistic

Social

Enterprising

Conventional

Page 14: The Holland Codes

Team Personality Matrix

CLN Team Members -Personality Types

Artistic

Investigative

Realistic

Social

Enterprising

Conventional

Page 15: The Holland Codes

Team Matrix Results

• The CLN team has displayed an interesting series of results, including some level of diversity. However it is clearly demonstrated that the majority personality type of “Enterprising” accounts for more than 50% of the working group.

• Team dynamics have included the following competencies– Highly Organized– Highly Motivated– Task Oriented Approach– Results and Reporting Driven

• The competencies displayed by the CLN have been directly consistent with the Holland Enterprising Personality type.

Page 16: The Holland Codes

Team Matrix Results

• Within our CLN no opposed personality type (Enterprising/Investigative) is present, perhaps accounting for the positive dynamic and improved team harmony.

• Further removed personality types are related to each other, further reducing conflict and improving team unity.

Page 17: The Holland Codes

Holland Thoughts

• The Holland Personality Test is susceptible to self-bias, in that subjects may be hesitant to answer truthfully or prefer answers not related their true motivations.

• Respondents may prefer answers which they perceive as positive towards the corporate culture that they have observed, rendering the results subjective.

Page 18: The Holland Codes

Holland Thoughts

• Team results may also be influenced by the self-awareness level of subjects, and the same potential source of bias.

• Holland Personality Testing when conducted in a controlled manner, and taken with a reasonable level of scepticism towards individual result guarantees, provides a powerful tool for organizations to monitor team formation and assist in aligning personality traits with work groups.