The Hindu uses MobStac; Mobile readers grew 3x

The Hindu uses MobStac

Mobile Readers grew 3x

3X MobileTraffic

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The Hindu is India’s leading English news daily founded in 1878 and perceived as a classic and traditional newspaper. As of June 2011, more than 2 million people read the hard copy of The HiHindu newspaper, reveals the Indian Readership Survey.

“We started seeing signs of a gradual shift in our readers from online to mobile

- The Hindu

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The Challenge

IIn 2010, The Hindu realized that there was a paradigm shift in the way their readers consumed news. Their web analytics revealed that close to 4% of their online readers were using mobile devices to access their website and the numbers only kept growing over the next few months.

BBuilding a mobile website in-house from bottom up came with its own set of challenges like cost, infrastructure issues, maintaining consistency between the desktop and the mobile versions and most importantly – limitations in skill sets.

TThe Hindu finally decided to leave the job of building their mobile site to the experts and that is where MobStac came into the picture.

4% was a big chunk of online readers and we wanted a solution that captured all the features of the newspaper into a mobile device.

Nagaraj Nagabushanam,Former director, New Media,

The Hindu




The Solution

After weighing quite a few products to build their mobile website, The Hindu chose MobStac to build a full-blown, feature-rich mobile website for them. The Hindu wanted all the features available to their online readers to be accessible to their mobile readers too. Out of the many reasons why The Hindu chose MobStac, 4 points stand-out:

Customized mobile site with ad integration

MMobStac was ready to customize and build the mobile site with all the features that The Hindu needed. The mobile website integrates with all major ad networks like Google AdSense, InMobi etc. and has grown into a huge ad revenue channel for them.

99.99% uptime guarantee

Even though MobStac was a nascent start-up when they built The Hindu’s mobile website, the strong engineering backing guaranteed 99.99% uptime and that’s being kept up till date.

Effective pricing

The overall service and dedicated support from MobStac is well-worth the price.

Device Compatibility

Being an enterprise publisher in the South-Asian market filled with nearly 6000+ internet-enabled mobile devices, The Hindu was very particular that their mobile site was compatible with every available device and MobStac did just that.

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From clocking 40 – 50k mobile page views per day in

2011, the numbers have more than

tripled today.

By the time The Hindu launched their MobStac powered mobile site in April 2011, nearly 10% of its visitors were mobile and the numbers have only grown since.

The MobStac team worked closely with The Hindu 24×7 to build the perfect mobile site which matched all their requirements.

TrafficGrowth

2011

3X

The Solution




“MobStac has been aggressive in pushing itself constantly and the support is commendable

- The Hindu







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Mobile is the new web.



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The Hindu uses MobStac; Mobile readers grew 3x