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NetworkingWhat is it?
It’s Kind of Like Dating
Social Capital
It’s comprised of your ideas,Knowledge, resources and Connections.
It’s a Process
Your USP …Unique Selling Proposition
The Plan
You need one!
Where Do You Go?Industry-specific groups
Your client’s industry, not necessarily yours
General business groups, chambersCommunity & Service GroupsBusiness Referral Groups
Not Sure Where to Start?
Who are my best prospects?Where can I meet them?Whom do I want to meet?
“Who Wants to Date a Square?”(The 3 bases of networking)
What
Graphic: Diana Lowe/ Switched on Development
2nd BASE
What
How
Graphic: Diana Lowe/ Switched on Development
3RD BASE
What
How
Why
Graphic: Diana Lowe/ Switched on Development
The Date(aka The Networking Event)
The Do’sHave a proper handshake – firm and confident,
with eye contact.Smile and be friendly. People mirror facial
expressions.Be a host and not a guest.Remember people’s names.Have two or three questions you can ask
people if conversation lags.Listen!Be bold, not pushy.Have fun!
Don’tsDon’t drink too much. Alcohol is NOT a
requirement. Remember, two drinks is always the maximum!
Don’tsDon’t text, talk on the phone, or check your
e-mail. If you must use your phone, excuse yourself from the event.
Don’t be distracted. Focus on the conversation.
Don’t greet someone with your business card.Don’t criticize, condemn or complain.Don’t invade personal space.
Don’t turn your “date” into a psychotherapy session…
Giver’s Gain®
The “How Can I Help?” approach
The Morning After….follow upTriage your cards and connections from the
event the night before.
WORK Your Database!Enter EVERY contact into your database.Include not just contact information,
but details you have learned about the person & their business.
Make a list of 50 people you want to stay connected with. Make sure you contact them regularly.
You need to work to stay TOP OF MIND!
© 1996-2011 All Rights Reserved.ProPlanet Internet Solutions, Inc.
On-Line NetworkingAn important component that builds visibility
and credibility.Be careful what you put out there.
On-Line CommunitiesWhere does your target audience network on
line?
Staying Engaged
Network Solutions® Small Business Success Index™ study:
Turn an Intangible into a Tangible
Thank YouSujata & Vera
