2. Webinars are the have quickly become the standard for the
new marketing culture of permission marketing. Permission marketing
is based on the knowing participation of potential consumers in the
marketing process. Consumers do this because they think the
marketing materials will help them make better decisions.
3. Webinar marketing
4. ? Want to try webinar marketing? There are a few best
practices to help make sure you get as much out of it as possible.
Pick a focused topic. If your webinar is too general, all it will
succeed at is boring a large number of people. Instead, be willing
to attract a smaller audience with an engaging and specific topic.
Develop a voluntary email audience. The vast majority of webinar
participants come from opt-in mailing lists. Optimize your
newsletters and emails to avoid spam traps and to grow your mailing
list. When you run a webinar, you will attract more interested
voluntary participants.
5. Use automatic reminders. Automatic email reminders and
follow-ups are a tried and true way to increase webinar attendance.
Even better, they can be run easily through existing drip marketing
infrastructure. Remember to segment your email audience by
industry, geography, and specific interests. This will help you
optimize and personalize email reminders. Use webinar questions and
feedback for market research. Pay attention to the questions that
attendees ask. If the same question comes up often, try to
incorporate it into future marketing materials. Even if your
webinar fails to generate a lot of leads, it still can pay for
itself in market research.
6. ? How to Use Webinars to Grow Your Business Webinars are a
cost-effective, powerful tool that can help you generate leads or
create additional streams of income. Webinars are generally
slide-driven presentations that are delivered through a webinar
hosting service and marketing through a coordinated online
marketing plan. They can be delivered live as well as recorded for
future playback.
7. ?Before the Webinar: Promote your webinar through Facebook,
Twitter & LinkedIn as appropriate Hour of consulting for
marketing the event Creation of the registration form E-commerce
integration if a paid event Send reminders to attendees Perform a
dry run webinar with you to ensure a smooth, professional
webinar.
8. ?During the Webinar: Technical assistance A flyte organizer
to introduce you, manage the technology, handle audience problems,
and moderate Q&A session Recording the audio and video for the
webinar
9. ?After the Webinar: Send follow up emails to attendees and
those who missed the event Provide audio and video recordings to
you Help you sell the recordings for additional streams of
revenue.
10. View the detailed video
http://www.youtube.com/playlist?list=PL7M6MW3
wqNbI79rzL4Q3j7TCi6H_YE3yA
