The Global Chief Marketing Officer

Global CMOtrade The Magazine May 2013 | 1

Bridging The GapAndrew Vesey ggmn

Currencies Of ChangeDavid Mattin

Marketing Leaders Of Tomorrow

Get Published - And WIN

Issue 3 | Volume 1

May 2013

Michael Solomon

From Pawns To PartnersTurning Customers Into Co-Designers

Improving The Industry Through

Global AccreditationDarrell Kofkin fgmn

A Model Approach To Wine Marketing

James MacAskill fgmn

Global CMO is the Official Magazine of Global Marketing Network the Global Body for Marketing Professionals wwwtheglobalcmocom

What The Hell Is A Marketer

David Hood pgmn

Global CMOtrade The Magazine April 2013 | 1

Implement Or DieAndrew Vesey ggmn

The Chairmanrsquos ReportIan Derbyshire fgmn

Three Requirements For CMO Longevity

Laura Patterson

Issue 2 | Volume 1

April 2013

Markus Pfeiffer

Are You Ready For A Digital-First

Future

50 Marketing Leaders Over 50

Alan See

Trend Report Clean Slate Brands

trendwatchingcom

Global CMOtrade is the Official Magazine of Global Marketing Network the Global Body for Marketing Professionals wwwtheglobalcmocom

Meet GMNrsquos lsquoDigital Doctorrsquo

50 Marketing Leaders Over 50 You Should KnowYoursquore Never Too Young Or Too Old If Yoursquove Got TalentBy Alan See

Featured In

50Marketing

Leaders Over 50 You Should Know

wwwtheglobalcmocom

2 | REPRINT Global CMOtrade The Magazine

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Global CMOtrade The Magazine REPRINT | 3

Making The List

1 How and where do you find innovative ideas

2 Whatrsquos the best way to keep your eye on the future

50 Marketing Leaders Over 50 You Should KnowYoursquore Never Too Young Or Too Old If Yoursquove Got TalentAlan See

Letrsquos recognise that age has little to do with ability Yoursquore never too young or too old if yoursquove got talent In the marketing world Advertising Age and Direct Marketing News have their 40 under 40 lists Forbes has their 30 under 30 This blog post counterbalances with 50 who are over 50 because to my knowledge a list of this nature has never been published

Now before I present my list let me provide some background details and key learningrsquos Yes in case you are wondering I am over 50 and this group was mainly pulled together through my personal Twitter followers Irsquom currently ranked as the 3rd most followed Chief Marketing Officer on Twitter by Social Media Marketing Magazine Since I have nearly 60 thousand followers I was confident there would be at least 50 profiles representing marketing leaders over 50 years of age that are street smart innovative and doing remarkable work I just needed to identify them and hope they would admit to being over 50 I also wanted to ask them two questions

It has been an interesting and fun process to assemble this list because Irsquove learned some things about my Twitter connections that I didnrsquot know and Irsquoll be a better marketer for it Irsquove also gained a greater appreciation for my network in the 40-50 age range who reached out to help me with profile suggestions They are not yet old enough to make my list and they are too old for the others but they were still ready to help Isnrsquot it annoying when your demographic is ignored Wersquoll have to fix that in the future

This project has taken longer than I expected What you have to consider is that this group is very busy as many of them run their own companies That means their focus is on growing their business and not on wasteful distractions like lists I also confirmed that some were not eager to anticipate follow-up tweets and contact from the AARP OK what I really mean is that they didnrsquot want to be branded as old During my correspondences it was not uncommon for a candidate to say ldquoI love the idea behind your list but hesitate to participate because I donrsquot want to be thought of as oldrdquo Age is a funny thing We think about it differently




at various points in time as it relates to our career Wouldnrsquot it be great if we truly recognized that yoursquore never too young or too old if yoursquove got talent In the meantime in no particular order here is my list of 50 senior marketing connections on Twitter you should know

John CaldwelljacaldwellTwitter Followers 1812PrincipalRed Pill EmailwwwRedPillEmailcom

1 I try to pay attention to the world around me My oldest son at 27 is an Internet native and a lot of ideas come from he and his friends My youngest son at 2 provides inspiration as he adapts his world to his special needs One of my best resources is my wife the consummate (an over-used but appropriate word) shopper what she buys what she doesnrsquot and why is always an enigma Oh and reality TV

2 By understanding the past and the present learning from our own and otherrsquos mistakes and not being distracted by the little things that are easily distracting Watching and listening to people of all ages while keeping watch for innovative ideas that improve peoplersquos quality of life at different stages throughout life

Adrea RubinadrearubinTwitter Followers 1707CEO Adrea Rubin Media Incwwwadrearubincom

1 I consume a variety of content (industry eventstrade shows industry newsletters social media feeds etc) to learn about current issueschallenges facing my current and prospective clients I tie that information back to my nearly 40 years of experience in insurancefinancial services marketing and from that generate ideas

2 Embracing technology and its influence on industry trends Also by staying current with legislative changes that impact how insurancefinancial services marketers acquire new customers especially in the boomersage 50+ space

Scott Donigerscottd44Twitter Followers 333Senior VP Strategy and ServicesSprinklrwwwsprinklrcom

1 Create mindspace (for me itrsquos working out andor listening to music) so that my unconscious mind is free to solve problems while my conscious mind recharges and regenerates the unconscious with stimulating life

a Voraciously snack on great ldquocontentrdquo ie read a lot

b Ask tough questions of really smart people wherei My social community

(mostly smart snarky people)

ii Diverse connections -- young old and mostly not in my industry

2 Make sense of the past in the proper context of what Irsquom trying to do in the future

a Ask great questions interrogate the world

b Create a list of signposts and signals that might be indicators of true future vs flashes -- being active in this way typically enables me to filter signal from noise

Christopher DonaldEmailMadManTwitter Followers 993StrategistInbox Group - Indiemarkwwwinboxgroupcom

1 I listen To most everyone I can in my industry (Email Marketing) and read a lot I read blog posts whitepapers listen on twitter and books I also talk a lot to those much younger that me that might have a better pulse on ldquowhatrsquos newrdquo and what the cool kids are doing

2 Again I listen There always seems to be new companies coming up with new tools or integration that give benefit to the email marketing industry I try to be open about new options to be more effective with data testing and creative Again I keep the younger crowd close It seems as we get older we get a little set in our ways we become less open to outside influence I try to be open as possible to hearing about and understanding how people connect with businesses Whether it be with email social mobile etc Irsquom open to learning from others


Bill McCloskeybillmccloskeyTwitter Followers 1392FounderOnly Influencers LLCwwwonlyinfluencerscom

1 Innovative ideas come to me most often when Irsquom doing something not related to business Soaking in a tub driving walking It could be anywhere anytime but it is important to be open to ideas when they come Another great source of ideas is listening to your customers I had one company that I started in 2000 and one of my clients mentioned that they were looking for a technology that didnrsquot exist I listened to what they were looking for and created a new product to fit their needs As a result I launched a new company based on that one conversation in 2003 eDataSourcecom

2 Every morning I read a series of newspapers blogs and journals to keep up on what is going on but my best source of information is my network of peers that I communicate with on a daily basis Being part of a community that is focused on my industry has been the greatest easiest and most dynamic method of staying in touch with issues that affect the digital marketing industry

Jim LyonsjflyonsTwitter Followers 2871WriterAnalystBloggerJLA (formerly HP Lyra Research)wwwjimlyonsobservationscom

1 I have always been a big consumer of news - national world local sports entertainment business technology - and now find Social Media especially Twitter to be a great source of inspiration (to where it leads me actually) Recently I heard Ira Glass talk and directed advice to aspiring journalists and writers but it holds for all of us at any stage He said you need to spend half your time poking around (ldquoturning over rocksrdquo is my favourite way to put it) so the other half of the time you have something to write about

2 I have always been an early adopter (at least in many categories) - nothing like hands-on experiences to ascertain somethingrsquos impact on the future

Jay DeragonJDeragonTwitter Followers 8897Title Digital StrategistCompany The Relationship Economywwwrelationship-economycom

1 I find innovative ideas in the bits of information gathered from collaborating with many on and off line then creating a new mental model with meaning from all the ideas

2 The best way to keep your eye on the future is to study the disruptive forces that lie at the intersection of technology with the human network

Terry Brock TerryBrock Twitter Followers 5224 Title CEO and President Company Achievement Systems Inc wwwTerryBrockcom

1 Reading Feedly feeds regularly producing my podcast blog amp videos Attending classes at Harvard Business School Speaking at Air Force Academy and hanging with cool brilliant people

2 Learn from the past but look to the future Constantly disrupt your staid thinking with fresh innovative ideas from different sources new materials and new ideas Live Life is just beginning every day

Adrian Ott ExponentialEdge Twitter Followers 48288 Title CEO amp Founder Company Exponential Edge Inc wwwexponentialedgecom

1 Collaborating with my clients in Silicon Valley who have innovative new technology and are willing to apply new management approaches lecturing at top business schools my twitter community

2 Build a diverse set of information sources and pay attention to new technology or trends that could provide new business models or approaches


Karen ShieldsMarComMgrTwitter Followers 33Public Information OfficerCommunications ManagerGwinnett Newton amp Rockdale County Health Departmentswwwgnrhealthcom

1 I find innovative ideas by doing things that help stop and empty my mind If my mind is busy and filled there is no time or room for innovation Walking outside meditating playing the piano reading - all of those give me pause and help my mind make room for innovation Where is in nature music and solitude

2 The best way to keep your eye on the future is to engage it Talk to the future - the younger generation ldquoKidsrdquo in their 20s are bright They are tech savvy They totally embrace new Always wonder always learn and always - as a three-year old would do - ask WHY

Gary Schirr ProfessorGary Twitter Followers 77000 Title Assistant Professor Marketing Radford University wwwSMM4Bizcom

1 I find that the key is to stay current in your main area of interest and probe into some entirely different areas I think creativity is often at the intersection of two ways of looking at things For example my interests in product innovation and social media have provided some insights and ideas on co-creation Over in Finance and Economics the trailblazing innovations and new ideas of the last 15 years is to bring knowledge of biases from psychology into their areas behavioral finance and behavioral economics Stretch yourself

2 Stay current and watch the cutting edge I scan marketing journals but I also scan Scientific American Wired and Fast Company and go to entrepreneur meetings to see what wild ideas are being talked about

Rick SegalMrBtoBTwitter Followers 1070Title President Worldwide amp Chief Practice OfficerCompany gyrowwwgyrocom

1 I donrsquot find the best innovative ideas they find me The secret is to cultivate copiousness Be very deliberate in filling your mind with the widest variety of sensations information and stimuluae Ideas will then sprout like wildflowers

2 Read science fiction and speculative fiction and pay real close attention to toddlers and teenagers

Eric FletcherEricFletcherTwitter Followers 9500Title Chief Marketing OfficerCompany McGlinchey Staffordwwwmarketingbrainfoddercom

1 Read until my eyes give out -- HBR McKinsey Quarterly Fast Company Entrepreneur Magazine selected blogs

2 Talk less listen more -- to leaders in and out of my industry to social and market researchers to a philosopher or two along the way to bright young minds that surround me

Kent HuffmanKentHuffmanTwitter Followers 32019Title CMOCompany BearCom WirelesswwwBearComcom

1 Most of my innovative ideas originate during formal brainstorming sessions and casual discussions with other creative marketers not just those who are over 50 but those who are under 50 as well I also get inspiration and interesting ideas from my companyrsquos customers

2 For me the best way to keep an eye on the future is to regularly read (or at least scan) the leading print publications and content websites written about the wireless industry and the marketing profession Also listening to other innovative marketers and participating in social media helps keep me current


Mark Burgess mnburgess Twitter Followers 4735 Title President and Founder Company Blue Focus Marketing wwwbluefocusmarketingcomblog

1 Create and conduct lectures and workshops for leading universities and marketing organizations

2 Stay active in social media Tweet and view learning as a continuous process Author a new book Push ahead Re-imagine Write content that energizes

Cheryl Burgess ckburgess Twitter Followers 13520 Title CEO and CMO Company Blue Focus Marketing wwwbluefocusmarketingcomblog

1 Vibrant Twitter community interviews with the brightest minds on social business and social branding for upcoming new book The Social Employee (McGraw-Hill summer 2013) (SocialEmployee) ndash Success lessons from big brands IBM ATampT Dell Cisco Southwest Adobe Acxiom and Domo

2 Listen and engage both online and offline with disruptive innovative thinkers

Bob ThompsonBob_ThompsonTwitter Followers 4815Title CEOCompany CustomerThink Corpwwwcustomerthinkcom

1 Irsquom fortunate to manage CustomerThinkcom which features some of the smartest people on the planet in marketing and many other disciplines So therersquos no lack of innovative ideas The trick is figuring out which ones to use

2 I like to watch the intersection of customer trends and technology trends Solve interesting problems there and yoursquoll invent the future you want to see

Saul J Bermanthnqtnq Twitter Followers 459Title Partner amp Vice President Company IBM Global Business Serviceswww-935ibmcomservicesusgbsconsulting

1 On the beach free thinking or traveling cities around the world Or being inspired by elementary school high school and college kids Hanging out with the leading academic thinkers and technical researchers Connecting dots in new ways Dare to be extreme and disruptive

2 Read and travel 300k miles a year Always find and challenge the underlying assumptions and the norms Ask why but also why not Diversify your perspective and inputs Experience whatrsquos new yourself Hire the best and brightest but nontraditional as well Set an environment and expect out of the box thinking Start with envisioning the future

Tony Zambito tonyzambito Twitter Followers 1812Title Founder Company TonyZambitoCom wwwtonyzambitocom

1 I get my best innovative ideas through direct qualitative research with customersbuyers for clients and combining this work with curiosity Meaning you need to be able to connect the dots to reveal insight and understanding which leads to new ideas Ideas which helps us to see the world differently

2 Keeping your eye on the future requires a new capability as a result of our hyper-connected society The capability of assimilating information and translating it into meaning is going to become a much needed skill in the future My advice to the younger generation in their 30rsquos for example is to focus in on developing this skill Our future leaders will be called upon to be forward thinking


Brian KardonbkardonTwitter followers 11450Title Chief Marketing OfficerCompany Lattice Engineswwwlattice-enginescom

1 I play the piano almost every night even when I travel (you can often find me in empty hotel ballrooms playing the piano late at night) Music uses completely different parts of your brain and I find it very stimulating You gotta get out of the hood to find new ideas

2 I rely on many sources but I particularly like TED talks and conversations with academics These take me out of my comfort zone and talk to ideas and possibilities that are often very new to me

Shaun SmithShaunSmith_CEM Twitter Followers 1292 Title Founder and Author Company Smith+co wwwsmithcoconsultancycom

1 I study and write about BOLD brands and their inspiring leaders to find out how they are transforming their markets httpbitlyYIwKh3

2 Look at the failures of the past they are often a guide to the successes of the future

Linda Irelandlindaireland Twitter Followers 1716 Title Partner Company Aveus wwwaveuscom

1 Voracious listening Voracious reading Voracious travel All the better when either takes me someplace I didnrsquot expect or pushes my point of view

2 I stay focused on what customerrsquos value (and will pay for) not just what theyrsquoll accept Whatrsquos the unmet need Who will solve it

Gary Katz garymkatz Twitter Followers 866 Title Chairman of Marketing Operations Partners and Marketing Operations Future Forum wwwmarketingoperations partnerscom

1 Innovative ideas are in rich supply I find them through researching exploring sharing brainstorming facilitating and generally being a continuous learner An idea is only as good as your ability to effectively synthesize and apply it to solve a problem or envision a new opportunity

2 Look for gaps in the interfaces longer-term implications and yet-to-be articulated opportunities that when addressed have potential to leapfrog current practice

Paul Greenberg pgreenbe Twitter Followers 12540 Title Managing Principal Company The 56 Group LLC wwwthe56groupcom (coming Q3 2013)

1 I have two go-to areas for innovation - an extensive network of innovative people who I can brainstorm with - this ranges from CRM and technology industry veterans to extremely bright kids who are new and fresh to the industry The second area for inspiration and innovation in business is music literature and other cultural arenas In particular comedy especially satire sharpens and hones me for thinking in an innovative way Long live Woody Allen SJ Perelman and Saturday Night Live Among many others

2 The best way to keep your eye on the future is to pay attention to anomalies that you see For example in 2009 a couple of studies appeared that said for the first time in history more people were communicating via social networks than email That would be two studies of letrsquos say a thousand But the fact that those two anomalous studies existed at all indicated the beginnings of a truly seismic shift that is ongoing (not there yet) where that is going to become generally true no longer an anomaly In 2007 for example NONE of those studies would appear So find the anomalies and keep your eyes on them


Lisa Radin milguy23 Twitter followers 1562 Title Strategist Company Independentwwwlinkedincominlisaradinbrandstrategist

1 To keep my creative juices flowing I need to consume information ndash written and from people aka insights Every part of my being is about info consumption ndash finding casual ethnic and exotic treats to feed my brain I donrsquot know how the human body works but lsquothis foodrsquo creates an energy that ignites new thinking and always leads to innovation

2 I keep my eye on the future by tracking over 50 trends from social media to nanotechnology You would be surprised what you learn by opening your mind to new categoriesindustriesinterests Twitter is great for tracking business market intelligence

Christine MoormanchrismoormanTwitter Followers 908Title Professor and Founder Company Duke University Fuqua School of Business and The CMO Survey wwwcmosurveyorg

1 Teaching my smart MBA students I read broadly and think deeply about marketing issues to create class sessions to improve their thinking Interactions with my students in and outside of class in turn improve my thinking Every class is a great inspiration to me

2 I started The CMO Survey to collect forward-looking measures of marketing These indicators offer insight In addition my focus is on customers and what they want and need When we follow this lead it is hard to miss the mark

Chris Williamschriw

Twitter Followers 43Acting President NJ ChapterThe CMO Clubwwwthecmoclubcom

1 I have found that innovation occurs thought-out the organisation and not just in a top down hierarchical manner thus as CMO my role was to spin a web across employees partners and customers both in and out of my industry to find examples of innovation that could be adopted in whole or radically modified to meet a different set of challenges The key is to keep an open mind and align with those not afraid of change especially those out of your normal ecosystems In my lsquoblue oceanrsquo strategic workshops I encouraged my team at Avaya who were tasked with supporting third party consultants to hold briefings where the agenda was NOT on solving a current problems (those were addressed separately) buy to look at where technology has gone and to imagine the art of the possible By proactively approaching clients with solutions to problem they did not know they had we thus established a more strategic relationship with them I also believe Innovation can be both incremental and radical Itrsquos not always about inventing the new but reinventing the old

2 Whatrsquos the best way to keep your eye on the future In my case it was about staying on top of business challenges that our clients and markets struggled with learning from the past but being open to chart a new course It may involve redefining a market or a new set of non-traditional competitors A great example of what is happening today is the product development that is originating in emerging markets and being brought back to address the long tail of our mature markets versus the traditional approach to innovating centrally and pushing to out across the globe irrespective of local market needs New advances in collabouration technologies has fundamentally changed the way groups innovate around the world


Jill Konrathjillkonrath

Twitter Followers 12893President and FounderJill Konrathwwwjillkonrathcom

1 Irsquom an idea junkie I love learning about fresh strategies both inside amp outside my profession and industry The best ideas come from the mash-ups

2 Look to the younger people Their perspectives and approaches help me see things differently And when combined with your hard-earned wisdom it virtually assures that you stay a game-changer

Joan Schneiderschneiderpr

Twitter Followers 2206President and FounderSchneider Associateswwwschneiderprcom

1 Go to museums lectures at Harvard Business School and travel the US and the worldmdashpreferably on a motorcycle

2 Donrsquot sit in your office get out and talk to people of all different stripes stay up on the news (TV newspapers online Twitter) take a university class and hire lots of interns

Michael LibbieMichaelLibbie

Twitter Followers 2858OwnerInsight Cubedwwwinsightcubedcom

1 I watch consumers and pay close attention to their buying habits and then match those needswantsdesires to our clientrsquos products or services creating visuals and text that matches the consumer

2 Read nearly everything We also use Twitter to scan various key-words Facebook to catch a sense YouTube to see whatrsquos hot and follow other leaders in the industries we touch

Jay BrokampJayBrokamp

Twitter Followers 227President and FounderDocustarwwwdocustarcom

1 Irsquove become a student of understanding how the idea in the corner will impact the trends in the big booth I look toward people and companies trying to leverage converging rails of technology Irsquove applied what I see to our business model and software development

2 I listen to and try to understand the challenges businesses are confronted with and why I find that by tacking the technologies corporations are investing in and understanding why they are successful or perhaps more importantly not as successful as hoped gives me a window into the talent and services which will be in demand

Mark ShevitzSJI_Inc

Twitter Followers 221PresidentSJI Incwwwsji-inccom

1 In this business of developing ideas and campaigns finding places where my mind is open to create and observe is important Driving is one of them The other is at retail - among products and purchasers (malls grocery etc) And of course being aware of whatrsquos trending on relevant social platforms

2 I speak regularly at universities so being around a younger generation is key College students and 20-somethings have their own ideas about purchasing and are just coming into their own as influencers To me these are the thought leaders of the future so itrsquos worth keeping an eye on who what they perceive as the trends brands and innovators of tomorrow


Jeffrey PeelJeffreyPeel

Twitter Followers 2812Managing DirectorQuadriga Consulting Ltdwwwquadcocouk

1 I firmly believe the best way to get ideas is to go out and chat with people I recommend just lsquogetting outrsquo to my client and organise lsquomeet and drinksrsquo chats with customers partners and start-ups

2 Itrsquos impossible to predict the future Trying is pointless But meet people who might just create the products of the future is a great way to get a sense of whatrsquos possible

Jim Ducharmehugeheadca

Twitter Followers 1141Community DirectorGetResponse Email MarketingwwwGetResponsecom

1 Everyone has their own social media poison I think Some folks are naturals for Facebook others are more visual and prefer Pinterest and some like me are Twitter oriented Twitter reminds me of my old days with CB Radio but it has the added advantage of allowing for better filtering and curating of content As well itrsquos a great ldquonowrdquo surveillance medium just like CB was It begs the question What are you thinking or doing right now

2 Boomers have an advantage when it comes to ldquoseeing the futurerdquo because (to paraphrase Tom Chapin) we can see where we are and we know where wersquove been Having perspective gives you foresight If you are over 50 and you can put digital into an analog frame of reference you are ahead of the game If you realize that people make the digital word and not the other way around then you are miles ahead We arenrsquot so much exploring new territory as we are exploring old territory (ourselves) in new ways So knowing where wersquove been gives one an advantage in being able to see where we are going Because social is not about the technology but about how we use it and human nature doesnrsquot change as fast as technology does

Doug MowDougMow

Twitter Followers 1431Chief Marketing OfficerCourion Corporationwwwcourioncom

1 Innovation is a state of mind not a place or a process I find innovative ideas all around me by observing life and imagining the art of the possible

2 It sounds trite but the best way to keep your eye on the future is by imagining it looking through the windshield and not the rear view mirror

Jeff Ogdenfearlesscomp

Twitter Followers 4985PresidentFind New Customerswwwfindnewcustomerscom

1 Thatrsquos a slam dunk Alan I created and host the popular show Marketing Made Simple TV so I find the most interesting guests Case in point when I was offered a chance to present a TED-like talk to a big meeting I used the ideas I learned from the lady on my show Robbin Phillips Courageous CEO of Brains on Fire

2 Network like crazy Meet cool people like you Alan Read a lot Write blog posts Go to meetings Social media opens a huge world of contacts

Steve Kirsteinsteveonprocess

Twitter Followers 394Director of MarketingOnProcess Technologywwwonprocesscom

1 Depends on what kinds of ideas yoursquore referring to - marketing technologytoolsprocesses ndash blogs twitter inbound emails from vendors etc For creative concepts ndash everywhere

2 Keep both eyes open ndash donrsquot depend on any one source medium channel process concept ndash and always be willing to challenge your own beliefs preconceptions SOPs


Emily R Colemane_r_coleman

Twitter Followers 771PresidentCAM Incwwwcolemanmgtcom

1 I find ideas all over the place I think the key is to keep your mind open and not be overawed by the common wisdom Basically it is not that hard to innovate if you donrsquot feel a need to follow the crowd The purpose of marketing after all is to get your companyproductserviceideas noticed You canrsquot do that if you stand firmly in the middle of what everyone else is doing And the purpose of innovating is to increase revenues letrsquos not forget that

2 Trends are the consequence of millions of people making personal decisions for their own reasons The key to understanding the future is to understand why people are acting the way they do Marketers can influence fads but they have to follow and anticipate - and understand the underlying reasons for - trends

Brad ShorrBradShorr

Twitter Followers 9117Director of B2B MarketingStraight Northwwwstraightnorthcom

1 I donrsquot consider myself especially creative but Irsquom good at recognizing great ideas in conversation or through reading (blog posts mainly these days) and then adapting them to my business It takes a fair amount of work though In order to appreciate great ideas you have to sift through all of the many bad ones as well

2 Same answer as number 1 talk to people and read The struggle I have is getting out of my comfort zone and talking to people who are younger older and who have radically different outlooks from mine This is where blogs have been so helpful Engaging with bloggers has connected me with very smart people I never would have interacted with otherwise

Ken Rutsky Jayrutz

Twitter Followers 600Go to Market Thought LeaderKJR Associates Inckjrassociatescom

1 Insight from and through my clients and their challenges

2 Always think how you can make your customerrsquos lives and businesses better

Kay RossKayRoss

Twitter Followers 3800Marketing consultant amp coach editor and copywriterKay Ross Marketingwwwkayrosscom

1 I read voraciously about a wide variety of topics marketing philosophy psychology neuroscience design social media theatre healing language travel fiction trends in business and society And I perform comedy improvisation which builds my skill at spotting unlikely connections between unexpected things

2 There is no future therersquos only NOW Keep your eye on whatrsquos happening now

Dyan BrysonInspiredHealth_

Twitter Followers 534Managing DirectorInspired Health Strategies LLCwwwpatientadherencecom

1 I get my innovative ideas through much research participating in conversations and discussions on LinkedIn and Twitter as well as face-to-face meetings and events I match this input with my personal experience- basically understanding the problems I have identified and developing solutions based on what I have learned

2 The best way to keep my eye on the future is the same use of social media and networking but also watching industries other than mine to see what is working there and anticipating the use of process and systems in my industry So a lot of benchmarking through every way possible

Image Not Available


Barbara FowlerBarbFow50

Twitter Followers 611Northeast Managing Partner CMOChief Outsiderswwwchiefoutsiderscom

1 I get up early every day-up by 5-and for 2 hours or so I read I have the best blogs in my google reader and get so many innovative ideas there From Strategy-Business to SEOMoz to Kissmetrics Fast Company to the HBR reading gives me the most insight into new and different ideas (If you need links I have them)

2 Be open to it I hate it when people say that as you get older you get more set in your ways I think you can but do not have to I like to explore new ideas listen to people who are completely opposed to how I think and imagine ldquoWhat life experiences what teaching what made them have those opinions I believe in ldquoAssume the best intentions of other Seek first to understand their point of view ldquo and that keeps my eye on the future

David Newberrydavidnewbs

Twitter Followers 168Group Marketing OfficerPitney Bowes Softwarewwwpbcomsoftware

1 Innovation is supported by diversity and collaboration A few tips

bull Give vendors 5 minutes of your time It is likely that their company has a number of innovative ideas which underpin their value proposition

bull Encourage your teams to focus on outcomes rather than activities and therefore provide them with an environment where they can think out of the box

bull Collaborate across departments and geographies so many more diverse viewpoints are captured and considered

2 Spend more time with clients on better understanding what is keeping them up at night Form strong relationships with a small number of the peer companies who are conveying leading-edge thinking and best practice Network and network you can never listen enough or have too many viewpoints or ideas

Donald Lambert3msage

Twitter Followers 69ConsultantManagement Marketing Mediawww3msagecom

1 Observation Listening Brainstorming Taking a careful thoughtful and active interest in the question that needs to be answered Learning After 25 years in broadcast communications management I decided to return to university and complete the degree uncompleted years earlier I found it invigorating being surrounded by many bright young people who were eager to tell me that this or that is not how things are looked at today I have tried to glean the best of the best from the experience Read and watch movies for knowledge stimulation and inspiration

2 Nurture Optimism Always believe there are hope and a future that can be better than today or yesterday Embrace Discontentment Revel in successes briefly and move on knowing todayrsquos innovation can be improved Foster an environment of forgiveness Innovation can only occur where stumbling falling and periodic misdirection is accepted as part and parcel to trying new things Keep trying Refer back to the 1st point

Ari Shermanariwrite

Twitter Followers 451Creative Director copywriterAri Sherman advertising formerly of Frankfurt Gips Balkindarishermanwordpresscom

1 My favourite ideas come from letting the problem solving process play out Quickly eliminating the obvious solutions allows real fresh thinking to percolate into ideas The ones that excite me are the ones I run with

2 I think an eye to the future means realizing itrsquos already here So engage voraciously with the now Look at whatrsquos out there thatrsquos cutting edge figure out what makes it distinct and always remember yoursquore as much a part of it as anyone


Ardath Albeeardath421

Twitter followers 10199CEO and B2B Marketing StrategistMarketing Interactions Incwwwmarketinginteractionscom

1 In my opinion 1 amp 2 go together Brainstorming calls with peers an annual retreat I attend looking outside my network readingabsorbing a variety of different perspectives to look for unique crossovers and pushing my work farther with each new project Feedback from speaking and publishing that makes me think differently about my work

Andrew (Andy) Rudinandy_rudin

Twitter Followers 1774Managing PrincipalOutside Technologies Incwwwoutsidetechnologiescom

1 I find innovation by questioning the status quo When I hear ldquothatrsquos the way itrsquos always been donerdquo or ldquohere are the rules for X Y or Zrdquo I get hot and bothered

2 Be constantly curious Focus on lifelong learning Read Seek the company of people who are smart worldly and talented Take online courses Go back to school Write about something you want to know more about Become fluent in another language Travel

Drew NeisserDrewNeisser

Twitter Followers 6196CEO and FounderRenegade LLCwwwrenegadecom

1 How and where do you find innovative ideas For me it starts with a voracious curiosity about random facts relevant trends and personal passions pursued via all available media From there itrsquos a matter of tricking the brain to connect seemingly disparate dots into something fresh

2 Whatrsquos the best way to keep your eye on the future Talking with forward-thinking people and then forcing you to turn these conversations into cogent if not prescient articles

Laura Pattersonlauravem

Twitter Followers 1010President and FounderVisionEdge Marketing Incwwwvisionedgemarketingcom

1 Ideas are everywhere I spend a great deal of time on the road and often use this time to meet with and list to people both inside and outside the discipline people in the trenches and on the front line and people who have a view at 50000 feet Irsquom especially interested in learning about their current challenges where they see the bright spots what trends they are noticing what they are reading and why and what is something they recently learned or wish they knew A good glass of wine during these conversations can be very helpful I try to make it a point to monitor major publications both industry and academic to look for trends and see what people are talking and thinking about If it resonates with me perhaps it will with others And I find mental energy and ideas come more easily when my mind is free to roam like during a long run or lap after lap in the pool or working in the garden

And the author hellip

Alan SeeAlanSee

Twitter Followers 56400Chief Marketing OfficerAlan See CMO Temps LLCwwwcmotempsbiz

1 How and where do you find innovative ideas Answer I can express my personal story on this topic in six words ldquoOld dog new tricks no problemrdquo I love the idea of lifelong learning so I read and network to tease out new ideas wherever I can

2 Whatrsquos the best way to keep your eye on the future Answer To remember this formula Legacy Mindset = Creativity Killer

Alan SeeChief Marketing Officer CMO Temps LLPAlan See is a senior marketing executive and ranked the 3rd most followed CMO on Twitter Alan has over 30 years of industry experience helping organizations develop marketing strategies and sales initiatives that power profitable growth His rare ability to speak Web 20 and Sales 101 in the same sentence makes him a popular blogger and conference speaker

He has also served as an associate faculty member at the University of Phoenix where he facilitated courses in Marketing and Management Theory

Alan holds BBA and MBA degrees from Abilene Christian University and currently serves as Interim CMO at DocuStar ( wwwdocustarcom )

TM

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Are You on OneIf yoursquod like to share it with

the Marketing world wersquod love to hear from you

Email editorialtheglobalcmocom

Global CMOtrade The Magazine Sample | 1

Markus PfeifferWe profile one of our industry leading

GMN Fellows

CMO Masterclass Brazil

A major forward step for the marketing profession in Brazil

Go TeamWhy do sports fans buy tickets What drives people to purchase

Sample Issue

December 2013

Industry IconKevin Lane Keller

Brand Transcendence

Navigating the future of Brand Management

Marketers Welcome To The Boardroom

The changing role of todayrsquos CMO

50 Shades of CMOOne title many job descriptions

Global CMOtrade is the Official Magazine of Global Marketing Network the Global Body for Marketing Professionals

Global CMOtrade The Magazinewwwtheglobalcmocom

The official Magazine of Global Marketing Network the Global Body for Marketing Professionals

Advertising and Sponsorship

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productiontheglobalcmocom

Editorial

editorialtheglobalcmocom

Editorial Board

Editor-in-Chief | Fiona Vesey

GMN CPD Director | David Hood

GMN Global Faculty | Professor Greg Marshall

GMN South Africa | Dr Anthony Michail

GMN Global Advisory Council | MaryLee Sachs

GMN Global Faculty | Professor Michael Solomon

GMN Brand Guardian | Andrew Vesey

GMN Membership Committee | Dr Kellie Vincent

Published in collaboration by

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We enjoy the collabouration and support of a great many long established highly successful and world-class individuals and organisations from both academia and business

So when you join GMN you become part of a network containing some of the worldrsquos leading marketing experts Assuring you that you are in good company and part of growing global network of Marketing Professionals where standards are highhellip and rising Connecting you with thought-leaders so you can network with senior decision-makers access the very latest research and practices and improve your marketing capabilities


Making The List





































































































Chris Williamschriw





















Mark ShevitzSJI_Inc













Doug MowDougMow

















Brad ShorrBradShorr




Ken Rutsky Jayrutz




Kay RossKayRoss








Image Not Available

















Ari Shermanariwrite




















Alan SeeAlanSee







TM







GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013




Making The List





































































































Chris Williamschriw





















Mark ShevitzSJI_Inc













Doug MowDougMow

















Brad ShorrBradShorr




Ken Rutsky Jayrutz




Kay RossKayRoss








Image Not Available

















Ari Shermanariwrite




















Alan SeeAlanSee







TM







GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013






























































































Chris Williamschriw





















Mark ShevitzSJI_Inc













Doug MowDougMow

















Brad ShorrBradShorr




Ken Rutsky Jayrutz




Kay RossKayRoss








Image Not Available

















Ari Shermanariwrite




















Alan SeeAlanSee







TM







GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013










































































Chris Williamschriw





















Mark ShevitzSJI_Inc













Doug MowDougMow

















Brad ShorrBradShorr




Ken Rutsky Jayrutz




Kay RossKayRoss








Image Not Available

















Ari Shermanariwrite




















Alan SeeAlanSee







TM







GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013


























































Chris Williamschriw





















Mark ShevitzSJI_Inc













Doug MowDougMow

















Brad ShorrBradShorr




Ken Rutsky Jayrutz




Kay RossKayRoss








Image Not Available

















Ari Shermanariwrite




















Alan SeeAlanSee







TM







GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013










































Chris Williamschriw





















Mark ShevitzSJI_Inc













Doug MowDougMow

















Brad ShorrBradShorr




Ken Rutsky Jayrutz




Kay RossKayRoss








Image Not Available

















Ari Shermanariwrite




















Alan SeeAlanSee







TM







GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013


























Chris Williamschriw





















Mark ShevitzSJI_Inc













Doug MowDougMow

















Brad ShorrBradShorr




Ken Rutsky Jayrutz




Kay RossKayRoss








Image Not Available

















Ari Shermanariwrite




















Alan SeeAlanSee







TM







GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013










Chris Williamschriw





















Mark ShevitzSJI_Inc













Doug MowDougMow

















Brad ShorrBradShorr




Ken Rutsky Jayrutz




Kay RossKayRoss








Image Not Available

















Ari Shermanariwrite




















Alan SeeAlanSee







TM







GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013




















Mark ShevitzSJI_Inc













Doug MowDougMow

















Brad ShorrBradShorr




Ken Rutsky Jayrutz




Kay RossKayRoss








Image Not Available

















Ari Shermanariwrite




















Alan SeeAlanSee







TM







GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013












Doug MowDougMow

















Brad ShorrBradShorr




Ken Rutsky Jayrutz




Kay RossKayRoss








Image Not Available

















Ari Shermanariwrite




















Alan SeeAlanSee







TM







GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013








Brad ShorrBradShorr




Ken Rutsky Jayrutz




Kay RossKayRoss








Image Not Available

















Ari Shermanariwrite




















Alan SeeAlanSee







TM







GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013



















Ari Shermanariwrite




















Alan SeeAlanSee







TM







GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013



















Alan SeeAlanSee







TM







GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013






TM







GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013





GMN Fellows




Sample Issue

December 2013


Brand Transcendence










Production


Editorial


Editorial Board











UK +44 131 208 2285

NZ +64 9 889 0013

