The getta!table Guide

Turns your Facebook page into a commerce page

The getta!TableTM

Instruction Guide

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Welcome to ge*a!Table™

• How Our So5ware Fits Your Needs................. 3

• Get Started Right Away................................... 4

• The Complete Toolkit SoluGon........................ 6

• One-‐Step RedempGon Engine........................ 11

• Return on Investment (ROI)........................... 12

• Using Facebook and Twi*er........................ 13

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• Easy-‐to-‐use admin dashboard to carefully manage and track all your offers.

• One-‐step redempGon system that eliminates the potenGal for voucher abuse.

• Directly connects the point of sale on Facebook to your merchant account with no transacGon fees.

• Offers stored-‐value cards such as e-‐Gi5 Cards directly on your Facebook Page.

• Acquires valuable data such as consumer email addresses.

How our So5ware Fits Your Needs

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Get Started Right Away 1. Quick and Easy InstallaGon1. Have ready an exisGng Facebook merchant page

where you want the applicaGon installed or create your own page: h*ps://www.facebook.com/pages/create.php

2. Sign-‐up for the right plan for your restaurant here: h*p://www.ge*atable.com/gtbox-‐plans/

3. A5er signing up, login to the admin dashboard. Once in the dashboard, the picture on the le5 will appear on the screen.

4. Make sure that you are logged into the account that has Facebook admin access to your merchant page and then click on the blue “Connect with Facebook” bu*on

5. Click on the dropdown menu to select the Facebook page where you would like the applicaGon downloaded.

6. Name the tab, e.g. Daily Specials, Daily Offers, etc.

7. Click the green “Add Tab” bu*on at the bo*om le5 of the screen and you are almost ready to create and publish your offers!

Connect with Facebook

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https://www.facebook.com/pages/create.php




Get Started Right Away

2. Restaurant InformaGon

1. A*er installa3on, select the restaurant info tab pictured on the le*.

2. Fill out your restaurant name and choose your restaurant logo image.

3. Click on the first black tab marked “restaurant details,” then fill out basic details about your restaurant such as address, phone number, hours, etc. Include a brief descrip3on at the top right.

4. Hit the green “Save SeJngs” buKon at the boKom right corner and you are now ready to cra* your own customized offers, coupons, and stored value cards!

Restaurant Info Tab

Restaurant Details Tab

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The Complete Toolkit Solution

Ø Sell e-‐Cards, including e-‐Gift Cards, directly from your Facebook page.

Ø Point consumers from your website or from your restaurant to your Facebook page to buy their e-‐Card including e-‐Gift Cards.

Ø Acquire fans and capture emails while selling e-‐Cards.

Ø No transaction charges or hidden fees.

Sell E-‐Cards to Your Fans!

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Ø Coupons for free items such as dessert, 2-‐1 entrees, or free drink.

Ø Allows for rapid fan acquisition and are the main mechanism through which restaurant offers go viral.

Ø Free items on coupons often generate more traffic than equivalent discounts.

Ø Coupons drive website and Facebook views and likes.

Ø Capture fans and emails.

Gain Fans with Coupons!

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Ø Compose exclusive offers that you can schedule in advance.

Ø Presell seats for special events and occasions.

Ø Post promotional deals that require fan likes or other fan activation experiences.

Ø Offer deals on food items for which you completely manage quantity, valid dates, and discount amounts.

Promote Special Events & Offers!

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The Complete Toolkit SoluGon

Connect with Facebook

Offer Description:Create a strong call-to-action

and explain the offer. Keep it

succinct. 60-90 Characters.

Make keywords stand out:

Emphasize keywords that you want to make

stand out such as “OFF”.

Be transparent about restrictions:Do not overload the

offer with conditions. Set a reasonable expiration

date.

Image: Choose a

compelling image. Photos of

attractive people and delicious food

work best.

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The Complete Toolkit SoluGonThe User Experience:

1. Customers select the green “buy it” button and receive a dropdown menu that looks like the picture on the left without leaving the page.

2. Customers fill out the form shown on the right and can choose to put in email addresses of a friend if it’s a gift.

3. Users receive an email containing the voucher information which they print out or show on a mobile phone to your restaurant.

4. Customers receive the offer provided that the staff is trained about the promotion.

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One-‐Step RedempGon Engine

1. Enter the voucher code, voucher value, check total, and date redeemed.

2. Click the redeem button to redeem the voucher

3. Track redeemed offers.

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Return on Investment

Cost of the getta!Table Premium Plan: $99/month

Assumptions: 1) Average meal ticket per person: $20.002) Average discount off of Price: 20%3) Average Incremental Profit Per full-priced

meal (given empty seats): 70% 4) Average number of customers per

purchase: 2.5

Pays for itself with just 4 offers sold/month!

Offers Sold/month Extra Profits5 $125

10 $250

15 $375

20 $500

25 $625

Conclusion:

The average profit on a deal with a 20% off discount: $25 per sale.

Complete Return on Investment: 4 offers sold/month.

.

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Using Facebook and Twitter

• Make sure you have a TwiKer account and for your Restaurant.

• Choose the people you follow carefully. Think about the demographic of fans that would be interested in your restaurant.

• Target followers that are geographically nearby to your restaurant. One way to do this is to choose advance seJngs near the search bar and filter users by city.

• Tweet your offers at least once a day, but try to avoid burnout from your fans by cycling through the offers that you choose to tweet on a given day.

• Do not simply using twiKer for self-‐promo3on. Tweet and retweet interes3ng food ar3cles. Tweet at users you have geographically targeted.

• Use vibrant, engaging photos and videos to promote your offers. Photos and videos have been shown to generate 2x to 3x more engagement than pos3ng links.

• Post about your e-‐Gi* Cards, coupons, and offers on your wall at least once every couple of days. A high volume of users will see your page via news feed, thereby promo3ng your offers increases the visibility.

• Customize the tab image and name to something that is both appealing and easy-‐to-‐understand for your fans.

• Promote your Facebook page on your website, in your email signature, on your menus, and business cards.

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It’s time to Sell!A*ract new customers

Increase your Facebook Fan Base ExponenGal visibility with

friends of fans

Create a network on customers to build loyalty

Rigorous ongoing social networking

Drive website traffic

Customer go to restaurant fan page for

every purchase

ge*a!Table doesn’t just sell deals – it drives customer engagement and loyalty.

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For any questions/concernsemail: [email protected]

http://www.gettatable.com/gtbox-plans/

Like us on Facebook!

More restaurants, better offers, only on Facebook

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Business

The getta!table Guide