The German Online Market

The German Market

http://www.travel-destination-pictures.com/data/media/29/brandenburger-tor-berlin_344.jpg

http://images.google.co.uk/imgres?imgurl=http://www.schwarzwald-tage.de/bilder/kuckucksuhren.jpg&imgrefurl=http://www.schwarzwald-tage.de/index_kuckucksuhren.html&h=400&w=282&sz=28&hl=en&start=7&um=1&usg=__3xVgre8XENJ62DSITT5Yl48f3to=&tbnid=G-rXPSWEBCDscM:&tbnh=124&tbnw=87&prev=/images%3Fq%3Dkukuksuhr%2Bimage%26um%3D1%26hl%3Den%26sa%3DX

http://www.zwergshop.ch/

http://images.google.co.uk/imgres?imgurl=http://www1.istockphoto.com/file_thumbview_approve/633442/2/istockphoto_633442-typical-german-beach-chair-strandkorb.jpg&imgrefurl=http://www.istockphoto.com/file_closeup/what/specific_objects/633442_typical_german_beach_chair_strandkorb.php%3Fid%3D633442&h=380&w=285&sz=52&hl=en&start=6&um=1&usg=__s7fq8HOpZxk86aKh_-34KrQ_Pf4=&tbnid=i-HFcob8UB6ZcM:&tbnh=123&tbnw=92&prev=/images%3Fq%3Dtypical%2BGerman%26um%3D1%26hl%3Den%26sa%3DX

http://images.google.co.uk/imgres?imgurl=http://www.edmunds.com/media/roadtests/firstdrive/2006/volkswagen.jetta.gli/06.jetta.gli.340.jpg&imgrefurl=http://www.germancarblog.com/2005_09_01_archive.html&h=300&w=340&sz=11&hl=en&start=37&um=1&usg=__Oc1Pdx5jR1CrujtdrliuQI_P7aQ=&tbnid=UNLPC24HzpM-TM:&tbnh=105&tbnw=119&prev=/images%3Fq%3Dtypical%2BGerman%26start%3D20%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN

http://images.google.co.uk/imgres?imgurl=http://farm1.static.flickr.com/204/511370033_42f690a7a6.jpg%3Fv%3D0&imgrefurl=http://flickr.com/photos/18651803%40N00/511370033&h=311&w=500&sz=199&hl=en&start=34&um=1&usg=__np44ALMIgOu80PuZ_ackXlEQJwQ=&tbnid=MnXfBkgSstUWpM:&tbnh=81&tbnw=130&prev=/images%3Fq%3Dtypical%2BGerman%26start%3D20%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN

http://images.google.co.uk/imgres?imgurl=http://lh4.ggpht.com/_-VlfoKajldI/RhYSQ_aCfVI/AAAAAAAAAUU/9wFg66Y7ogY/Nurnberg%2B191.jpg&imgrefurl=http://picasaweb.google.com/lh/photo/QEyN4F8O5RTffLD7rHVS4Q&h=640&w=480&sz=35&hl=en&start=131&um=1&usg=__PgVCpOGiU07LzgALObMl80hR57U=&tbnid=ufPzABRHfNQjcM:&tbnh=137&tbnw=103&prev=/images%3Fq%3Dtypical%2BGerman%26start%3D120%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN

http://images.google.co.uk/imgres?imgurl=http://www1.istockphoto.com/file_thumbview_approve/3033442/2/istockphoto_3033442_german_autobahn_frankfurter_kreuz.jpg&imgrefurl=http://blogs.sun.com/bobp/entry/sun_grid_engine_on_the&h=293&w=380&sz=69&hl=en&start=42&um=1&usg=__xWk6UTPBshUGVFlb-I0vcJVCJ7g=&tbnid=g7jL_6AC5hQPUM:&tbnh=95&tbnw=123&prev=/images%3Fq%3DAutobahn%2Bimage%26start%3D40%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN

http://images.google.co.uk/imgres?imgurl=http://www.solarnavigator.net/geography/geography_images/Germany_Angela_Merkel_chancellor.jpg&imgrefurl=http://www.banknet360.com/blogs/Item.do%3Bjsessionid%3DA74E86AEC5D1662AF29D7D452C278717%3FpkId%3D9194%26serviceId%3D1&h=357&w=300&sz=9&hl=en&start=1&um=1&usg=__v8PeqnHsoyrvxMK5FIiG0EUVpoI=&tbnid=t7f_IG-hfwBZNM:&tbnh=121&tbnw=102&prev=/images%3Fq%3DAngela%2BMerkel%2BImage%26um%3D1%26hl%3Den

http://images.google.co.uk/imgres?imgurl=http://upload.wikimedia.org/wikipedia/en/thumb/f/f9/BMW_Logo.svg/564px-BMW_Logo.svg.png&imgrefurl=http://en.wikipedia.org/wiki/Image:BMW_Logo.svg&h=564&w=564&sz=109&hl=en&start=1&um=1&usg=__kEitTV0Hv4mZ6ait5BehQCv3k6o=&tbnid=DV7coe8lDUQynM:&tbnh=134&tbnw=134&prev=/images%3Fq%3Dbmw%2Bimage%26um%3D1%26hl%3Den

http://images.google.co.uk/imgres?imgurl=http://www.motor-talk.de/data/avatars/70/399365.gif&imgrefurl=http://www.motor-talk.de/forum/924-944-ein-audi-nur-911er-das-wahre-ich-sage-bloedsinn-t1210046.html%3Fpage%3D1&h=70&w=70&sz=6&hl=en&start=5&um=1&usg=__3WyORlD6991JHHWdLNhaDh7UcOA=&tbnid=suOBIOdpd-6iRM:&tbnh=68&tbnw=68&prev=/images%3Fq%3DPorscheimage%26um%3D1%26hl%3Den

http://images.google.co.uk/imgres?imgurl=http://www.motordaily.net/2008_porsche_cayenne_reveal-thumb.jpg&imgrefurl=http://www.motordaily.net/european_cars/porsche/&h=338&w=520&sz=25&hl=en&start=35&um=1&usg=__FcIShGvEH8UQ-0LeRohaYgnhAfU=&tbnid=wVbGYK6UhastCM:&tbnh=85&tbnw=131&prev=/images%3Fq%3DPorsche%2BImage%26start%3D20%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN

http://images.google.co.uk/imgres?imgurl=http://www.babez.de/vw/triple/vw-beetle-triple-white-titel.jpg&imgrefurl=http://www.babez.de/vw/vw-beetle-triple-white.php&h=300&w=448&sz=22&hl=en&start=16&um=1&usg=__qoGaWQI1WxeC0HSzbEFr0xIxjd0=&tbnid=TpjHLit9fszdBM:&tbnh=85&tbnw=127&prev=/images%3Fq%3DVW%2BBeetle%2Bimage%26um%3D1%26hl%3Den%26sa%3DG

http://images.google.co.uk/imgres?imgurl=http://www.medienbild.ch/watermark.php%3Fi%3D478&imgrefurl=http://www.medienbild.ch/details.php%3Fgid%3D84%26sgid%3D%26pid%3D282&h=332&w=500&sz=40&hl=en&start=3&um=1&usg=__siP4T-0THRLjnDzsEMASbd3Djj0=&tbnid=cfijFw1djJJSIM:&tbnh=86&tbnw=130&prev=/images%3Fq%3Drote%2BFussgaengerampel%26um%3D1%26hl%3Den%26sa%3DG

http://images.google.co.uk/imgres?imgurl=http://lh6.ggpht.com/_clQTqdxt2HM/RfR9sr2vZHI/AAAAAAAAATI/1pUjIcdXgfo/DSC02604.JPG&imgrefurl=http://picasaweb.google.com/lh/photo/uIsAUkFGr2lFQHaeB1hvzQ&h=810&w=1440&sz=52&hl=en&start=97&um=1&usg=__ZcZTQ-ZiLLFJf-_1FkahYMOaWU0=&tbnid=3gO4fsV0Gfa77M:&tbnh=80&tbnw=143&prev=/images%3Fq%3Dtypical%2BGerman%26start%3D80%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN

http://images.google.de/imgres?imgurl=http://wm2006.deutschland.de/DE/Content/SharedDocs/Bilder/Content/Bildergalerie/wm-neu-4,property%3Ddefault.null&imgrefurl=http://wm2006.deutschland.de/DE/Content/WMAktuell/Bildergalerien/wm-reihe-neu.html%3Fitem%3D3&h=456&w=650&sz=434&hl=de&start=2&um=1&usg=__q68PArWn5DtwDqdrYVI6kSyeYlg=&tbnid=33_G6AB80eDJCM:&tbnh=96&tbnw=137&prev=/images%3Fq%3Ddeutsche%2BWM%26um%3D1%26hl%3Dde

We’re German!

http://uk.youtube.com/watch?v=vuxghiwjgQc&NR=1

http://uk.youtube.com/watch?v=vuxghiwjgQc&NR=1

http://images.google.de/imgres?imgurl=http://www.torliene.de/images/Rad_B_Reichstag%2520blaugrau.jpg&imgrefurl=http://www.torliene.de/index.php%3Faction%3Dbilder%26PHPSESSID%3D190e5f604302c1682ab059dc3a92ebd4&h=360&w=405&sz=22&hl=de&start=41&um=1&usg=__HSGeSPjEiOOGR7C097JaHM5tQ0U=&tbnid=D6XMIkZ7jpsKZM:&tbnh=110&tbnw=124&prev=/images%3Fq%3DReichstag%2BImage%26start%3D40%26ndsp%3D20%26um%3D1%26hl%3Dde%26sa%3DN

Service:

- Media Information (print & online)

- Rankings

- Plan Evaluations

- Ad Spend Data

- General Market Research

http://www.zwergshop.ch/

German Users

http://images.google.de/imgres?imgurl=http://www.marions-kochbuch.de/dru-pic/0283.jpg&imgrefurl=http://www.marions-kochbuch.de/rezept/0283d.htm&h=306&w=512&sz=22&hl=de&start=24&um=1&usg=__Vdag0nkkr-_GpdzvTn-iUkfbaUM=&tbnid=AT5TiGc7-IzMAM:&tbnh=78&tbnw=131&prev=/images%3Fq%3DBratwurst%2BImage%26start%3D20%26ndsp%3D20%26um%3D1%26hl%3Dde%26sa%3DN

Internet – a mass medium

4.16.6

11.1

18.3

24.828.3

34.4 35.737.5 38.6

40.842.7

05

1015202530354045

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Inte

rnet

use

rs in

Mill

ion

0

20

40

60

80

100

120

140

160 Daily tim

e spent online in minutes

(onliners of 14+ years)

internet users in million daily usage

42.7m Germans use the internet (63.1% of the German population of 14 + years)

Source: ARD-Online-Studie 1997; ARD/ZDF-Online-Studien 1998-2008

http://images.google.de/imgres?imgurl=http://www.bayerisch-schenken.de/user_html/1168328907/pix/a/n/1073039288-397.gif&imgrefurl=http://www.bayerisch-schenken.de/lshop,showdetail,2004g,d,,11,11108,5,Tshowrub--11,.htm&h=400&w=309&sz=45&hl=de&start=78&um=1&usg=__SMkOGY7nqI7NlTIkK_75i7Mu-io=&tbnid=haztJ07K72jIKM:&tbnh=124&tbnw=96&prev=/images%3Fq%3DMasskrug%2Bimage%26start%3D60%26ndsp%3D20%26um%3D1%26hl%3Dde%26sa%3DN

Users

http://images.google.de/imgres?imgurl=http://www.aktionsbuendnis.brandenburg.de/sixcms/media.php/1237/Fussball.jpg&imgrefurl=http://www.aktionsbuendnis.brandenburg.de/sixcms/detail.php/bb2.c.447271.de&h=440&w=450&sz=18&hl=de&start=9&um=1&usg=__yUHeJDyFvp1v1aWyPgMKZdAKjYg=&tbnid=54Ht2Q5Mv4K6lM:&tbnh=124&tbnw=127&prev=/images%3Fq%3Dfussball%26um%3D1%26hl%3Dde

Broadband

26.14 m Germans have a DSL connection at home

62%18%

5%

15%

Broadband/DSLISDNOtherAnalog

Source: AGOF internet facts 2008-II, Basis: Onliner-WNK = 40,91 Mio.

http://images.google.de/imgres?imgurl=http://www.stanglwirt-weisswurstparty.at/asp_service/upload/content/wwp%2520dirndl%2520frei.jpg&imgrefurl=http://www.stanglwirt-weisswurstparty.at/de/default.asp%3FID%3D54&h=448&w=319&sz=51&hl=de&start=5&um=1&usg=__TavHc7rVz1jQ1RUb81GzyQhqeyk=&tbnid=l8xv0vA__Jb1tM:&tbnh=127&tbnw=90&prev=/images%3Fq%3DDirndl%2BImage%26um%3D1%26hl%3Dde

Users

Gender:Male

Female

Age Groups:14-19 years20-29 years30-39 years40-49 years50-59 years60-69 years

70 years or older

55%45%

12%20%20%

23%14%

8%3%

11288

152147

135120

9557

19

Affinity IndexStructure in %

Source: AGOF internet facts 2008-II, TG: Onliner-WNK (Pot. 40,91 Mio.) Index vs. Total (Pot. 64,87 Mio.)

There are proportionately more men online than women.14-49 year olds use the internet more often than other age groups

http://images.google.de/imgres?imgurl=http://212.227.219.221/_cms/upload/images/STM_P_Main/Fotos/x6169troph.jpg&imgrefurl=http://212.227.219.221/_cms/index.php%3Fset_language%3Dde%26cccpage%3Dstmp_newsport_1102_trophae&h=295&w=200&sz=29&hl=de&start=18&um=1&usg=__a1zYc74eO4uEr83ICSl2Li0YUnY=&tbnid=6v0U-wCvI-7cRM:&tbnh=115&tbnw=78&prev=/images%3Fq%3DWM%2BTrophae%26um%3D1%26hl%3Dde

Users

Users

http://images.google.de/imgres?imgurl=http://i31.tinypic.com/2v2fnrl.jpg&imgrefurl=http://www.ebookee.com/Der-Spiegel-07-09-February-2008-German-_157276.html&h=662&w=501&sz=62&hl=de&start=20&um=1&usg=__xhaRsTzVrKtazQI6Bb_5uMBjVy0=&tbnid=crMZaYYxoDlM0M:&tbnh=138&tbnw=104&prev=/images%3Fq%3DDer%2BSpiegel%26um%3D1%26hl%3Dde

Users

http://images.google.de/imgres?imgurl=http://thumbs1.ebaystatic.com/pict/3202847701508080_1.jpg&imgrefurl=http://schmuck.listings.ebay.at/Sammleruhren_Wanduhren-bis-1920_W0QQfsooZ1QQfsopZ1QQsacatZ66246QQsocmdZListingItemList&h=80&w=60&sz=3&hl=de&start=17&um=1&usg=__DEwGHNdoA-NJ-XevSqpxVoYyEoE=&tbnid=1Jmf6mWQIRAO8M:&tbnh=74&tbnw=56&prev=/images%3Fq%3Dkukuksuhr%26um%3D1%26hl%3Dde%26sa%3DG

Users

Mostly private mostly for work both equally solely private or

school or uni solely for work

When do Germans access the internet?

Users

unw eighted cases

in % in million

100,918 100.0 40.91

send and receive private emails 92,220 89.2 36.50 Research in search engines or web catalogues 90,751 87.6 35.84 international news 68,744 65.2 26.69 online shopping 61,493 61.6 25.21 regional or local news 58,762 57.3 23.46 Online-Banking 55,175 54.5 22.30 Messenger 43,856 40.7 16.66 sports results and reports 39,498 39.1 15.98 Chats and Forums 41,514 39.1 15.98 cinema films and -programmes 39,542 35.2 14.42 food and drink 32,059 31.3 12.79 Family and Children 27,173 29.4 12.03 current TV programme 31,180 28.4 11.62 Flirting and meeting people 22,763 21.1 8.65 Fitness and Wellness 21,778 20.9 8.55 Stars and Celebrities 21,965 20.5 8.39

TotalI use the internet to do the following:

Source: AGOF internet facts 2008-II Basis: Total = 64,87 Mio.

German users have a broad spectrum of interests


Users

At home at work in school/uni public places on the go other

Where do Germans access the internet?

Messenger

Chat

Communities

Children

TV Guide

Banking

Shopping

News

Research

Flirting

Chat

Messenger

Communities

Cinema

TV Guide

Messenger

Chat

Communities

Children

TV Guide

http://images.google.de/imgres?imgurl=http://www.schweickard-weine.de/LEXIKON/0652w.gif&imgrefurl=http://www.schweickard-weine.de/LEXIKON/bocksbeut.htm&h=293&w=200&sz=26&hl=de&start=66&um=1&usg=__lURiBb5-11QNN1o_Q160tl7_Zj0=&tbnid=Ir3iX2_8dljYRM:&tbnh=115&tbnw=78&prev=/images%3Fq%3DBoxbeutel%26start%3D60%26ndsp%3D20%26um%3D1%26hl%3Dde%26sa%3DN

Users

ECOMMERCE

Internet usage has a great effect on shopping behaviour in Germany.

Auction and price comparison websites are far more popular in Germany than the European average.

97.4% of all onliners have done product researche online. 85.5% of all onliners have purchased something online within the last year.

The average German internet shopper spends approximately €521and buys 10 items online in a six month period

German e-shoppers buy far more books, electrical goods, theatre/cinema tickets and toys online than the average European country.

Other popular purchases are lotto/competitions, clothing, betting, music, hardware, Film DVDs and downloads.

http://images.google.de/imgres?imgurl=http://www.poster.net/dietrich-marlene/dietrich-marlene-photo-marlene-dietrich-6206218.jpg&imgrefurl=http://www.poster.de/Dietrich-Marlene/Dietrich-Marlene-Photo-Marlene-Dietrich-6206218.html&h=400&w=320&sz=33&hl=de&start=6&usg=__BSNklLzwW7ik0f_9oBIV0EtA5q4=&tbnid=UmZP78bfCHLSJM:&tbnh=124&tbnw=99&prev=/images%3Fq%3DMarlene%2BDietrich%26gbv%3D2%26hl%3Dde

The German Ad Market


Europe

http://images.google.co.uk/imgres?imgurl=http://ec.europa.eu/publications/booklets/others/01/images/map_europe.gif&imgrefurl=http://ec.europa.eu/publications/booklets/others/01/index_en.htm&h=456&w=405&sz=23&hl=en&start=5&um=1&usg=__ehpSiJTMWByVNt87iVjVvccaA3Q=&tbnid=8wTJvdEGo7NJDM:&tbnh=128&tbnw=114&prev=/images%3Fq%3DEurope%2Bimage%26um%3D1%26hl%3Den%26sa%3DX

Measurement, Research and Tools

• IVW audit for PIs and Visits

• Nielsen for ad spend data

• AGOF Internet Facts quarterly market research study

• ACTA study IT & Technology

• Traditional print research (AWA, MA, Outfit) cross-tabbed with AGOF

http://images.google.de/imgres?imgurl=http://www.de-online-store.com/catalog/images/ARTIKEL/Mercedes_Benz/Mercedes_Stern_0186.JPG&imgrefurl=http://www.de-online-store.com/catalog/index.php%3FcPath%3D62%26osCsid%3D3d5dc9f6f1f0ae74b83e3035f6ea1479&h=240&w=320&sz=27&hl=de&start=41&um=1&usg=__qRC-gF__4p2CbmZaMRDyWOtHcnU=&tbnid=WbTRwWIb_wMUbM:&tbnh=89&tbnw=118&prev=/images%3Fq%3DMercedes%2BSter%26start%3D40%26ndsp%3D20%26um%3D1%26hl%3Dde%26sa%3DN

Consumer Press16.6%

Trade Press2.2%

TV41.7%

Internet6.4%

Newspaper23.7%

Cinema0.3%Outdoor

3.7%Radio5.4%

The German Media Mix

Spend per medium in September 2008

Source: Nielsen Media Research GmbH

http://images.google.co.uk/imgres?imgurl=http://www.volkswagen.de/vwcms_publish/etc/medialib/vwcms/showroom2/Deutschland/modelle/New_Beetle/promosite.Par.0008.Image.jpg&imgrefurl=http://www.germancarblog.com/2005/06/vw-beetle-tdi-together-with-dsg.html&h=420&w=660&sz=39&hl=en&start=18&um=1&usg=__WUinlwaZQdroBwHQDfrOFgq-cnQ=&tbnid=MJOtQL2ARWpkOM:&tbnh=88&tbnw=138&prev=/images%3Fq%3Dnew%2BVW%2BBeetle%26um%3D1%26hl%3Den

Online ad spend growth

http://images.google.de/imgres?imgurl=http://www.der-strandkorb.de/Titel_Strandkorb.jpg&imgrefurl=http://www.der-strandkorb.de/&h=393&w=376&sz=97&hl=de&start=18&um=1&usg=__DWaTGznLqNyBl_QYED5yUNgnWNE=&tbnid=A7odCdMm-Vo1zM:&tbnh=124&tbnw=119&prev=/images%3Fq%3DStrandkorb%26um%3D1%26hl%3Dde

Ad Spend in 2008

Online ad spend trend per month in ,000 Euros

Source: Nielsen Media Research GmbH

10.000

30.000

50.000

70.000

90.000

110.000

130.000

150.000

170.000 200620072008 *)

2006 38.886 35.320 53.610 47.732 57.897 63.333 46.265 49.243 62.605 64.394 77.493 97.693

2007 62.744 61.512 87.359 79.688 87.429 95.417 77.372 84.177 115.449 114.087 138.501 155.118

2008 *) 91.548 93.194 119.163 117.520 120.811 127.760 111.679 119.591 129.044

Jan Feb Mrz Apr Mai Jun Jul Aug Sep Okt Nov Dez

*) From January 2008: Integration of Mairdumont Media

http://images.google.de/imgres?imgurl=http://static.pagenstecher.de/uploads/d/d8/d88/d887/normal/porsche-te-cayman_fake.jpg&imgrefurl=http://www.pagenstecher.de/Car-Fakes/Carfakes-Galerie/t156874p1/Porsche-Cayman-Facelift.html&h=440&w=550&sz=34&hl=de&start=17&um=1&usg=__ztNn0-uoueyU_Qc0iWcqrvy1ed0=&tbnid=MT5HZ4ZZfVGMUM:&tbnh=106&tbnw=133&prev=/images%3Fq%3DPorsche%26um%3D1%26hl%3Dde

385

1.479 (+37%)

904 (+69%)535 (+39%)

1.923 (+30%)

1.190 (+40%)

850 (+115%)

395 (+259%)

110

1.532 (+29%)215 (+39%)

155 (+48%)

60

105 (+75%)

268 (+25%)

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

OVK Statistics 04 OVK Statistics 05 OVK Statistics 06 OVK Statistics 07 OVK Prognosis 08

Affiliate-NetzwerkeSuchwort-MarketingKlassische Online-Werbung

In million Euros

OVK Ad Stat 2004 - 2008

A strong and positive tendency for online

Source: OVK, Nielsen Media Research [January 2008].

555 Mio.

1.035 Mio.(+87%)

1.909 Mio.(+84%)

2.884 Mio.(+51%)

3.723 Mio.(+29%)

Affiliate Networks

Search

Display Advertising

http://images.google.de/imgres?imgurl=http://www.topnews.in/light/files/Heidi-Klum1.jpg&imgrefurl=http://www.topnews.in/light/people/heidi-klum&h=400&w=300&sz=34&hl=de&start=58&usg=__5WV921JUUXzTwW9orEpvcyOUEmQ=&tbnid=59hMdJ6Pf61LjM:&tbnh=124&tbnw=93&prev=/images%3Fq%3DHeidi%2BKlum%26start%3D40%26gbv%3D2%26ndsp%3D20%26hl%3Dde%26sa%3DN

Users

AD FORMATS

In Germany the most liked Ad Format is the Medium Rectangle – MPU (39%) but it is closely followed by the Super Banner (34%).

In Germany embedded ads that have minimal intrusion scored best for the Germans.

Skyscrapers, banners, and video MPUs were the most acceptable.

(‘Reconnect Europe’Orange Home UK plc & OMD Insight, July 2006)

Source: IVW 9/2008

Germany‘s largest websites

Angebot Visits PIsT-Online Contentangebot 303.953.602 2.994.749.570MSN 236.756.930 569.328.071yahoo 175.789.500 1.014.223.014StudiVZ 158.583.022 4.148.392.615schülerVZ 134.469.350 5.747.507.625wer-kennt-wen.de 112.352.251 3.630.671.458ProSieben Online 102.455.314 309.761.066SPIEGEL ONLINE 92.413.895 576.367.404AOL 68.603.873 393.743.145Bild.de 63.517.599 788.517.487MyVideo 61.834.918 608.846.539Vodafone.de 56.557.340 120.533.692Arcor.de 52.327.038 289.518.610MySpace 49.669.683 819.563.058mobile.de Der Automarkt 47.307.431 1.688.239.261meinVZ 45.558.304 1.308.492.091RTL.de 40.210.194 392.673.239CHIP Online 32.447.848 192.626.640Lokalisten 30.613.267 1.352.227.195Wetter Online 25.662.949 138.600.275

German Websites


German Websites


German Websites

Germany‘s largest news websites

Quelle: IVW 9/2008

Angebot Visits PIsSPIEGEL ONLINE 92.413.895 576.367.404Bild.de 63.517.599 788.517.487WELT ONLINE 20.261.576 158.314.220FOCUS ONLINE 20.099.492 132.852.853sueddeutsche.de 15.930.640 132.621.776FAZ.NET 14.544.149 83.676.053stern.de 14.234.791 162.746.852ZEIT ONLINE 7.750.770 47.686.215rp-online 5.610.168 46.472.397DerWesten 4.664.800 40.975.786

http://images.google.de/imgres?imgurl=http://www.honers.com/gecko/Lederhosen.gif&imgrefurl=http://www.honers.com/gecko/german.htm&h=443&w=313&sz=35&hl=de&start=79&um=1&usg=__H6GLTO-002tEes17n7vRuyICMaY=&tbnid=K1EobbwtEyetNM:&tbnh=127&tbnw=90&prev=/images%3Fq%3Dlederhosen%26start%3D60%26ndsp%3D20%26um%3D1%26hl%3Dde%26sa%3DN

Germany‘s largest community websites

Source: IVW 9/2008

Angebot Visits PIsStudiVZ 158.583.022 4.148.392.615schülerVZ 134.469.350 5.747.507.625wer-kennt-wen.de 112.352.251 3.630.671.458MySpace 49.669.683 819.563.058meinVZ 45.558.304 1.308.492.091Lokalisten 30.613.267 1.352.227.195StayFriends 16.730.650 165.742.333Netlog 12.663.400 341.944.827Spin.de 12.408.289 538.881.882stayblue 7.576.385 413.757.686

German Websites

http://images.google.de/imgres?imgurl=http://everydaydrinkers.com/wp-content/uploads/2007/11/jagermeister.jpg&imgrefurl=http://everydaydrinkers.com/2007/11/21/the-secrets-of-jagermeister/&h=300&w=190&sz=21&hl=de&start=3&um=1&usg=__wCXTcJUU-G0Xc68cYhqjEQZDPCU=&tbnid=UBMjmGdod3NikM:&tbnh=116&tbnw=73&prev=/images%3Fq%3DJaegermeister%26um%3D1%26hl%3Dde%26sa%3DG

Germany‘s largest business websites

Quelle: IVW 9/2008

Angebot Visits PIsOnVista 12.215.391 100.338.868Handelsblatt.com 7.794.853 32.761.187Financial Times Deutschland 7.398.850 31.155.714manager magazin online 5.625.087 25.315.757Cortal Consors S.A. 5.007.159 61.110.817Wallstreet-Online 4.871.802 38.631.651finanzen.net 4.460.691 27.541.113Finanztreff.de 4.104.618 36.746.033ARIVA.DE 3.061.714 30.165.844boerse-online.de 1.643.044 14.752.430

German Websites

http://images.google.de/imgres?imgurl=http://www.snow-globe.com/incentives/vw_kaefer.jpg&imgrefurl=http://www.snow-globe.com/incentives/&h=250&w=247&sz=31&hl=de&start=60&um=1&usg=__zTBHSukQnnYysb5SQ76kfI-JVck=&tbnid=GHsfLTw45ircRM:&tbnh=111&tbnw=110&prev=/images%3Fq%3Dvw%2Bkaefer%26start%3D40%26ndsp%3D20%26um%3D1%26hl%3Dde%26sa%3DN

Germany‘s largest search engines

Source: comscore 9/2008

Angebot Visits PIsGoogle Search 564,102,267 2,799,617,000ICQ Search 29,867,748 79,559,000MSN-Windows Live Search 11,851,553 38,003,000Yahoo! Search 10,854,451 33,316,000T-Online.de Search 10,020,591 43,294,000Ask Network 7,861,997 17,798,000Quickbrowsersearch.com 4,992,231 8,397,000Web.de Search 4,207,921 1,483,000AOL Search Network 799,778 20,463,000YASNI.DE 231,361 7,491,000

German Websites


Germany‘s largest portals

Angebot Unique User PIsT-Online 14.340.000 2.479.000.000WEB.DE 12.430.000 1.909.640.000MSN.de 10.790.000 505.710.000Yahoo! Deutschland 10.220.000 818.910.000GMX 8.030.000 1.611.170.000arcor.de 6.620.000 310.780.000AOL 4.830.000 376.060.000freenet.de 4.410.000 633.640.000LYCOS 3.240.000 103.470.000Abacho 730.000 12.700.000

Source: AGOF internet facts 2008-II Basis: Gesamt = 64,87 Mio.

German Websites

We’re German!

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http://uk.youtube.com/watch?v=zD8n5PVSDXo

Business

The German Online Market