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What is the real secret of Apple's design, marketing and business success?
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THE GENIUS OF APPLETHE GENIUS OF APPLE
theGeniusWorks.com
theGeniusWorks.com
JOBS/WOZNIAK 1976
$1BN BY 1980
1985-1996
O S & S
IMAC 1999
JOBS & JELLYBEANS
IMAC 1999
DIGITAL HUB
ONLINE/RETAIL
theGeniusWorks.com
IPOD 2001
$8BN
ITUNES 2003
0
IPHONE 2007
10BN
IPHONE 2007
$13BN
IPAD 2010
$
theGeniusWorks.com
MOBILE DEVICE CO.
JOBS + IVE
BEAUTIFUL OBJECTS
S G O
BEYOND PROCESS
SAYING NO
BEYOND PROCESS
PLATFORMS
BOLD EXPERIMENTS
theGeniusWorks.com
DON’T SELL PRODUCTS
NEVER FIRST
EARLY ADOPTERS
G C O S
FOCUS ON THE FEEL
MAGIC WORDS
FOCUS ON THE FEEL
PACKAGING
KEEP MOVING
theGeniusWorks.com
$300bn
$200bn
$100bn$100bn
2000 2002 2004 2006 2008 2010
$300bn
$200bn
$100bn$100bn
2000 2002 2004 2006 2008 2010
$300bn
$200bn
$100bn$100bn
2000 2002 2004 2006 2008 2010
[email protected] theGeniusWorks.com
