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We wondered if the success of amazon only lies on the price offered or whether there is more behind. For us, the personal data they are able to collect, mix and use are a marvelous example of what the future can be. Are customers aware of all they give?
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UHDR
The genial success of
From bookseller to getting to know you
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It all started with books…
Increased the number of items exponentially
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Making you come back
Do not try to forget about them!
• Promotions• Recommended for
you• Notification of not
empty shopping cart
• …
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Did you notice?
“We think we know you enough that we are able to recommend you something…”
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Able to construct your history
Tell us what you like
Tell us more about you
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The more you buy, the more they know
• Based on all these data and “more”,
They are able to refine who you are, what you do and what you like…
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Conclusion
Amazon is huge database many retailers would love to have, is this the premise of the next business model?
The link to the customer is individualized. They are more or less able to circumscribe the profile and the behavior of the consumer based on information provided by the consumer itself.
After all, it’s my part of the website.
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Open questions
• Is big data adding human value, human progress or is it increasing dependence of the consumer, taking away part of his free will and autonomy?
• How does corporate deal with personal data? Can it give it away to secret services or tax authorities?
• Is this big brother? Or is this responsible business?
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UHDR
Engage with us…
https://www.facebook.com/groups/608359662530417/
@UHDR
Company: UHDR Universecity
[email protected]@uhdr.net
and invite your friends!
