1. The Future of Personal Computing and Online
Advertising
David @SzetelaClix Marketing
http://szetela.me
2. Point 1: Velocity of Change is Accelerating (2001)
19 May 2010
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3. Point 1: Velocity of Change is Accelerating (2007)
19 May 2010
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4. Point 1: Velocity of Change is Accelerating (2010)
19 May 2010
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5. Point 2: Direct Object Manipulation
18 May 2010
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Pioneered by the Macintosh
Helped many people become first-time computer users
Commonplace in the iPhone/iPad user interface
Coming to Windows-based pads soon
6. PPC Ramifications: Direct Object Manipulation
19 May 2010
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Soon: create iPhone/iPad/Android Conversion apps
Later: create sites that can be used without keyboard or
mouse
7. Point 3: Voice Input and Output
18 May 2010
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Will be next computing breakthrough
Windows 7 includes very good voice recognition
Apple predicted in 1987
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9. PPC Ramifications: Voice Input and Output
19 May 2010
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Try Google Click to Call ads
Try using phone numbers in ads
Create an attended or automated conversion process
10. Point 3: Contextually Appropriate Content
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Smartphones are location-enabled (GPS)
Eric Schmidts flowers example
Huge personal-privacy implications
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12. PPC Ramifications: Contextually Appropriate Content
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Read my Customers Now book
Start using Facebook PPC advertising
Design landing pages that are geo-specific
13. Point 5: Ubiquitous Computing
Eric Schmidt: "...mobile advertising [will] generate more revenue
than advertising on today's Web."
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14. Point 5: Ubiquitous Computing
Fact:
For most people on the planet, their first and only camera is the
one in their phone.
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15. Point 5: Ubiquitous Computing
Fact:
For most people on the planet, their first and only
Internet-enabled personal computer will be their phone.
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18. PPC Ramifications: Ubiquitous Cmputing
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Try Google AdWords Product Extensions ads
Think about site-less conversions
Get deeply into PPC display advertising: Google Content, Facebook,
LinkedIn, Yelp, etc.
19. 20. Product Extensions
Submit product feed via Google Merchant Center (Google
Base)
