The Future of Pay Per Call: Technology Improving Conversion

Technology Improving Conversion

Bryan George | Ring Router Companies | Affiliate Summit East | August 3, 2015

The Future of Pay Per Call

04/18/20232

RingRouter.com | [email protected]| 855.667.4824

Introduction

Why is this important to Affiliates?

Make Money

EPC

04/18/20233


Who is this Guy?

Insurance Agent

Affiliate Marketer

Developer/Technology Provider

04/18/2023RingRouter.com | [email protected]| 855.667.4824

Types of Calls

4

Transfers InboundWarm Transfer“Cold Transfer”

MobileTV/Radio

Search/Display Add a number to

lead capture

04/18/20235


Transition from Desktop to Mobile

“Mobile Searches have increased 200% year to year

since 2012”-Google Adwords

"Advertisers have experienced a 6 to 8 percent average increase in mobile click

through rate with phone numbers, producing more

qualified leads with no additional cost"-Google Adwords


56%

54%

51%

59%

59%

61%

29%

29%

29%

24%

24%

24%

15%

17%

20%

17%

17%

15%

Less Than 1 Hour 1-5 Hours 5+ Hours

Transition From Desktop Search to Mobile

6

Call a Business

Continue Research

Visit Retailer Website

Share Information

Visit a Store

Make a Purchase

04/18/20237


Industry Stats

The inbound Call Channel is increasing as mobile searches overtake desktop.

61%

70%

70 Billion

Of mobile searchers have connected with businesses directly from the search engine results pages using click to call

By 2016, mobile search will drive nearly 70 billion in bound phone calls to businesses

Of mobile searchers result in a phone call.

*source: Invoca

04/18/20238


Why Calls?

Lead Buyers

Save time and money

Affiliates

High paying traffic sources (mobile)


Click To Call Technology

9

Google’s Click to call- how that is affecting affiliates. Why it makes sense for affiliates/publishers to take advantage of the increase in mobile traffic.


Technology Helping Pay Per Call

10

• Pay Per Call Networks

• Mobile Ad networks

• Mobile Call Tracking

• Keyword Tracking

• Pay per Call Software

• Reporting- Tableau

04/18/202311


Pay Per Call

What do Affiliates/Publishers

Think?

04/18/202312


The Future of Pay Per Call and Click to Call

In browser calls- Click to call made from your phone

Standard vs in browser

An HD call can be made from a

mobile or desktop page, allowing for full visibility into

marketing sources.

04/18/202313


Benefits of in Browser Call

Networks will have real-time ability to pull keywords and

route calls accordingly (Conversion)

Affiliates will want to leverage the networks that are using better

technology


Question & AnswerBryan Rauschengerger | CEO | linkedin.com/in/ringrouterCEO

Phone855.667.4824

[email protected]

WebsiteRingRouter.comPayPerCallMarket.com

14