Social Media for franchise growth

Start with the OBJECTIVE

nick@franweb.co.uk

Four golden rules

1. KNOW what you want to achieve

2. GIVE to get

3. LISTEN before you speak

4. ENGAGE and add value

5. START conversations & movements

What is social media?

http://www.youtube.com/watch?v=6a_KF7TYKVc

Social trends

What’s relevant?

Gartner Hype Cycle

LinkedIn 90,000,000 users

Twitter – 50,000,000 tweets per day

Facebook – 500,000,000

http://www.youtube.com/watch?v=HmNCBqAoIV0

Facebook adoption

Field of influence

Rivers of information

PC vs. Smart phone EXPLOSION

• Google stats

• Smartphone shipment up 22%

• Euro access to mobile internet 150m by close 2114

• 39% total audience

• Be ready for Smart phone demand

Rules for success

1. Converse and be helpful

2. Don’t push sales

3. Give to get

4. Keep your promises - You are accountable

BLOG power

Video power

http://www.youtube.com/watch?v=5YGc4zOqozo

Reputation management

LISTEN – ENGAGE and be RELEVANT

Start a movement

http://www.youtube.com/watch?v=GA8z7f7a2Pk&NR=1

Training

• Don’t be techie dependent

• Be empowered with knowledge

• Call the shots

• Direct with confidence

Things NOT to do

• Proceed without a solid strategy

• Fail to measure progress

• Ignore your online reputation

• Blatant self promotion in social media

• Think this is just a fad!

Ten step Action process

1. Analysis of current internet adoption of status2. Identify key goals3. Coordination of personnel and tasks4. Internal governance and policies (Staff and

franchisees)5. Construction measurement systems6. Online reputation management strategy (Staff and

franchisees)7. Crowd sourcing strategy (Staff and franchisees)8. Assemble social tech tools9. Security and regulations10. Pilot project with expert planning and coaching

Identify your goalDevelop your web strategy

Your business card for these slides

Nick Strong

Web marketing for franchise growth

Web marketing solutions Franchise Recruitment solutions

Contact - nick@franweb.co.uk