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The Four Attributes are four powerful qualities that permeate in every successful sales transaction on earth. Everyone possesses the Four Attributes, but only a few of us use them to their full potential. In this short presentation you will learn how to triple your sales output, retain high end clientele and consistently out perform your competition.
Citation preview
The Four Attributes That Drive Continuous Sales
Growth
Khufere Qhamata | YourBrandSuccess | Ph. (832) 409-2174
Special Disclaimer After viewing this presentation you will have a simple, easy to follow process that will boost
your sales, win customers for life and guarantee continual sales performance. If you are not ready for continued sales success
then don’t continue this presentation.
The Four Attributes 2014 ©
Let Me Ask You Three Questions....
1. Have you ever struggled to close a sale?
2. Have you lost customers without understanding why?
3. Do you want continuous sales growth for yourself or your business?
❏❏The Four Attributes 2014
The Four Attributes 2014
If yes, then its time to reboot your sales strategy!
What Are The Four Attributes?
The Four Attributes are four powerful qualities that permeate in every successful sales transaction on earth. Everyone possesses the Four Attributes, but
only a few of us use them to their full potential. Lets learn how to harness that potential by examining
each attribute one at a time.
The Four Attributes 2014
Attribute 1# Knowledge
The Levels To Sales Knowledge
There are four knowledge levels in achieving your full potential as a sales
professional.
The Four Attributes 2014
Level 1# Product Knowledge
The Four Attributes 2014
Know And Master Your Product!
Create Your Personal Product Learning Plan:
❏ Select your learning materials, books & forums.❏ Set a regular reading schedule and stick to it.❏ Write or blog what you've learned weekly to
retain your knowledge.❏ Share what you've learned with customers &
peers.
The Four Attributes 2014
Level 2# Customer Knowledge
The Four Attributes 2014
The Secret To Learning Your Customer
The Four Attributes 2014
“90% of what you need to know about your customer is based upon what they
value and pride most in life.”
- Khufere Qhamata, The Four Attributes of Sales
Questions Discover What They Value
❏ What means more, saving money, time, or feeling comfortable?
❏ Do you value your time at work or home more?
❏ Why do you value this above everything else?
❏ How important is this product to you right now?
The Four Attributes 2014
Level 3#
The Four Attributes 2014
Know Your Competition
How To Learn Your Competition
The Four Attributes 2014
❏ Google them. Visit their websites and social media profiles to understand their brand.
❏ Call them. Call your competition and ask buying questions to learn what they offer.
❏ Buy from them. Learn and understand why people are buying their products.
Three Sure Ways To Beat Competition
The Four Attributes 2014
1. Provide more value and make it easier for customers to buy from you.
2. Offer what your competitors don’t offer in abundance.
3. Create the best buying experience on earth and brag about it!
Level 4# Self Knowledge
The Four Attributes 2014
What You Should Know About Thy Self
Every sales professional should know three things about their self.
❏ What they’re great at.
❏ What they’re least great at.
❏ What they need to be great at to win customers.
The Four Attributes 2014
How To Use Self Knowledge To Win
If what you’re great at naturally doesn’t match up with what you need to be great at to win the sale.
Focus on what you’re great at and slowing integrate everything else as you improve.
Build your sales delivery around your personality. Authenticity sales, everything else fails!
The Four Attributes 2014
Attribute 2# Communication
The Four Attributes 2014
Assess Your Communication Style
❏ What is my greatest communication challenge when interacting with customers?
❏ When am I most comfortable communicating with customers?
❏ When I am least comfortable communicating with customers?
The Four Attributes 2014
Create A Communications Plan
The Four Attributes 2014
❏ Write a step by step plan of how you plan to achieve your communications goal.
❏ Define what you need to stop doing in order to meet your goal and improve communication.
❏ State what outcomes you expect to see to help you gauge whether you have achieve your goal or not.
How To Write Your Plan
The Four Attributes 2014
Practice Different Sales Deliveries
The Four Attributes 2014
Stop Thinking About Yourself
The Four Attributes 2014
“Humility is not thinking less of yourself, it's thinking of yourself less.” - C.S. Lewis
Don’t just consider the customer’s view point, see it, understand it and sympathize with it.
Talk Less, Become A Listener
The Four Attributes 2014
Attribute 3# Confidence
The Four Attributes 2014
Confidence Is A Sales Requirement
“With confidence, you have won before you have started.”
- Marcus Garvey
The Four Attributes 2014
What If You Don’t Have confidence?
Lets look at three simple and powerful steps you can take to supercharge your confidence.
The Four Attributes 2014
Create A Positive Self Image
The Four Attributes 2014
Step 1
Instill Confidence Through Your Dress
Step 2
The Four Attributes 2014
Believe In What Your Sell!
Step 3
The Four Attributes 2014
Attribute 4# Self Determination“Victory is always possible for the
person who refuses to stop fighting.”- Napoleon Hill
The Four Attributes 2014
How To Unlock Your Determination
Self determination like anything else in life can be learned and mastered by anyone who applies their self. I am going to share with you three ways to unlock the power of unrelenting determination.
The Four Attributes 2014
#1 Choose What Motivates You
The Four Attributes 2014
❏ Better lifestyle (i.e Wealth, Fame, Power, Respect)
❏ Better opportunities (i.e Entrepreneurship, Education, Promotions)
❏ Better well being (i.e Health, Spiritual Peace, Self Fulfillment)
#2 Set Goals To Support Motivation
Partner goals with motivation. Here’s two examples:
❏ Goal: To double my sales and bonus next month. Motivation for goal: To buy new house.
❏ Goal: To get 20 clients buy our new product. Motivation for goal: Need capital for my startup.
The Four Attributes 2014
#3 Set High Goals To Make It Rain
Rainmakers aren’t born, they’re made. If you set small goals you’ll get small results. If you want the moon then aim for the sun. Lest if you fail you’ll still catch the moon. This is the secret to
becoming a rainmaker in any industry.
The Four Attributes 2014
Lets Review!
The Four Attributes 2014
Today We Learned Four Sales Attributes
Knowledge Communication
Confidence Determination
Do you remember how to unlock them?
Awesome!! Now you’re ready to
become a rainmaker!!
Reboot Your Sales Strategy Today!
Visit www.YourBrandSuccess.comor
Contact us at: (832) 409-2174
The Four Attributes 2014 ©
