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The Evolving Web is the 13th Internet marketing pillar. This pillar shows that it's important to always evolve and never stand still when it comes to your internet marketing techniques.
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Pillar #13:
The Evolving Web
Pillar #13: The Evolving Web
Copyright © www.13pillars.com
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Pillar #13: The Evolving Web• The 3 stages of the web and how that
applies to marketing online• The importance of Web 2.0 marketing• Web 3.0 marketing – stay in touch
with where your target market reside and how to communicate with them
Pillar #13: The Evolving Web
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Pillar #13: The Evolving Web• Web 1.0 – the informative web• (1996 to 2004)• Web 2.0 – the interactive web• (2004 to ?)• Web 3.0? – the bespoke web? (?
to ?)
Pillar #13: The Evolving Web
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Importance of Web 2.0 Marketing• Not waiting for your target
marketing to come to you• Interacting with your target market
where thy feel comfortable• Not losing marketing share by
ignoring new mediums
Pillar #13: The Evolving Web
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Web 1.0 Marketing• Directory submissions• Press releases• Link building• Article marketing
Pillar #13: The Evolving Web
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Web 2.0 Marketing• Blogging• Social networking• Viral marketing
Pillar #13: The Evolving Web
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Web 3.0 marketing• Virtual reality marketing• MyPage marketing
Pillar #13: The Evolving Web
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Virtual Reality Marketing• SecondLife
Pillar #13: The Evolving Web
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Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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MyPage Marketing• Google Gadgets
Pillar #13: The Evolving Web
Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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Copyright © www.13pillars.com
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The Evolving Web – 2 Pointers• Don’t spend too much time
focusing on one marketing channel – spread your risk
• Always think “How am I going to measure the success of this campaign?”
Pillar #13: The Evolving Web
Copyright © www.13pillars.com
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Pillar #13: The Evolving Web• The 3 stages of the web and how that
applies to marketing online• The importance of Web 2.0 marketing• Web 3.0 marketing – stay in touch
with where your target market reside and how to communicate with them
Pillar #13: The Evolving Web
Copyright © www.13pillars.com
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Now visitwww.13pillars.com
to download our FREE ’13 Pillars of Internet Marketing’ eBook
Pillar #13: The Evolving Web