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The very essentials of content marketing - why do it, how to get started, what to expect...
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The Essentials Of Content
MarketingBy Juho Tunkelo
Why Content Marketing?
It Increases Impression Of Market Leadership And Improves Positioning In The Market
It Brings In Long Term Qualified Traffic
Without Content, You’d Have A Harder Time Selling Online - Better Let Them Decide!
Creating Stories Worth Spreading
Charity Projects With a Unique Twist Are Always Stories Worth Spreading!
Celebrities Having a Good Experience With Your Company & Your Products (Inexpensive)
Regular People Having Lives Transformed
Science Made Exciting And Relatable - ‘Get More Clock Cycles In Your Brain & Life’...
Blogging Still Matters
Changing Content Is Important For Search Engine Rankings - Blogging Is Best For This
New Content Is Important For Leads & Prospects - People Who Need More Time
Only 1% Of All People Online (If That) Actually Publish Original Content - Easy For You To Differentiate! Just Begin...
Video GetsEven Bigger
People Stay Longer On Site With Video - Improves Search Engine Rankings & Stickiness
Needs To Be Topical, Punchy And Interesting
Personal Touch Essential - No Faceless Rhetoric, Broadcast Style Or Too Ghetto Either
Good To Work Off A Script - Then Improvise
Curation!
Not All Content Needs To Be Created From Scratch! (You Can Create Original Content By Repurposing Existing Stories, Too)
So Much Available Content - Topic Related News, Tons Of Available Video, Studies Etc.
The Value To Reader Is Equal To Fresh - As Long As You Insert Some Character Into It!
Content Delivery & Syndication
Email - Still The Best Delivery Rates!
Social Media - Facebook, Twitter, Google+
Video Networks - YouTube, Vimeo + Aggregators like Traffic Geyser, OnlyWire Etc.
Backlinks - Still Important, Use Personal Networking, Guest Blogging Etc!
Getting Your Content Actually Found
The Old Way: The More Links You Have Coming In, The Better Ranked You Are
The New Way: The More Your Content Gets Shared, The More You Show Up In SERPs
The Good: It Takes A Lot Less Effort To Rank
The Bad: It’s Now Easier To Game The System
Action Plan!
Assign A Person Responsible For Content
Create A Content Calendar To Attend To
Create Social Media Accounts
Create A Repeatable System And Work It
Content Marketing Is The Long Game
In January 2012, The Coca-Cola Company Announced Plans To Double Revenues... With Content Alone!
You Always Pay For Traffic - Either In Money For Ads Or In Time & Effort For Content
Show We’re Not Only Alive And Well But The Best Choice Out There, Active Content Creation Is The Best Way To Show This