The Emerging Mass Medium of Augmented King Yiu ChuAR Strategist

Mobile augmented reality leaderFounded in Juni 2009Based in AmsterdamVC funded60 people worldwide

Introduction Layar

What is Layar?Browser Player

1.400.000 active users1.800 layers

Thousands of developers & companies

Publishing Platform

AR view SDK for your

iphone app

Launched january 2011

uses ALL capabilities of the mobile phone

Hardware:

CameraGPSCompassGyropscoopAccelerometer3D graphics

Layar

Features:

MapsAudioVideo CallsSMSE-mail

© 2010, Layar B.V.

Augmented Reality as a mass medium

1994 Browse the web

•“History repeats itself”

Late 90’sBrowse the web

“on the go”

June 2009Browse the world

around you

Location based servicesApp stores

Smartphones

NetscapeAmazonHotmail

AR on Mobile

AR is expressive

Uninvited Art exhibition, MoMA

AR is informative

3/6

AR is playful

AR is playful

© 2010, Layar B.V.

Outside Inside (incl sound)

© 2010, Layar B.V.

AR is social

AR is commercial

© 2010, Layar B.V.

Splinter Cell by Muzar

http

://w

ww

.muz

ar.o

rg/

AR reveals the past...

Historic Market St. in SF

© 2010, Layar B.V.WTC

Berlin wall by Hoppala

...and the future

Markethall by NAI/in10

Need help?

The Layar ecosystem

layar usersDevelopers Content

Suppliers

DeviceManufacturers

Creative Agencies

Operators

Brands

Publishers

layar usersDevelopers Content

Suppliers

DeviceManufacturers

Creative Agencies

Operators

the

Brands

Publishers

layar usersDevelopers Content

Suppliers

Creative Agencies

Brands

Publishers

DeviceManufacturers

Operators

distibution of Layar

available available available

Dutch, French, German, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian

available

layar usersDevice

ManufacturersOperators

Brands

Publishers

Developers ContentSuppliers

Creative Agencies

Layar

So how do we

Ever did a

If you did...

it’s the same flow.

social marketeer

layer production

> 50 LPN Membersworldwide

Layer Owners

BrandsPublishersEnthusiastsArtistsScientists

Designers

Artists &Writers

Creative Director

Designers

Users

DevelopmentCreative input Content

+ thousands of developers

worldwide

5/6

Next Steps

• Download Layar and experience the top 10 layers

• Hook up with a Developer http://site.layar.com/create/partner-network/

• Create kick *ss AR concepts

Let us challenge and inspire you!

king@layar.com

@kingyiu