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When you are pitching an investor for the first time, you want to tell your story about why they should invest in your business instead of the 10’s or 100’s of other entrepreneurs who are pitching them to invest. You are primarily selling yourself (and your team) and creating confidence on how you are going to be able to realize the potential of your business to scale, make great profits and provide liquidity for the investor.
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Template forFirst Investor Pitch
The dream pitch an investor would like to see
[company logo]
[optional: company one-liner]
[your name][your email address]
[optional: date]
Slide 1
Team
• Name 1, Title/Role(s)– Background info– Background info
• Name 2, Title/Role(s)– Background info– Background info
• Name 3, Title/Role(s)– Background info– Background info
[team photo?]
Slide 2
[customer name/logo]
[big photo of your customer]
Slide 3
Why now?
[image for trend #1] [image for trend #2] [image for trend #3]
Slide 4
[optional: catchy title]
[image to frame your backstory]
Slide 5
[optional: big idea teaser text]
[big idea supporting image]
Slide 6
[customer name/logo #2] orProduct Demo
[image: product/service-in-action/screenshot]
Slide 7
How we stack up
[2x2 matrix or other competitive positioning visual]
Slide 8
Our Business Model
[visual describing your core business model]
Slide 9
Our Progress
• [accomplishments and learnings]
Slide 10
Our Short-Term Roadmap
• Phase I: [overview]– [goals]
• Phase II: [overview]– [goals]
• Phase II: [overview]– [goals]
Phase I Phase II Phase III6 mos 12 mos 18 mos
Revenue $xxxk $xxxk $xxxkExpenses $xxxk $xxxk $xxxk[other] [xx] [xx] [xx]
Slide 11
Fundraising Status
• Already invested: $___k of debt/equity– By [names/affiliations]
• Raising: $___k
• Committed Investors in New Round– [name/affiliation] [optional: amount]– [name/affiliation] [optional: amount]
Slide 12
Summary: [company name][one-liner company description]
• [key highlights]
[company logo]
Slide 13
