"Your Voice in the New Marketplace", a presentation on the domain name industry by Kurt Pritz, Executive Director of the Domain Name Association. Presented at Namescon 2014
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1. Your Voice in the New Market Place Kurt Pritz, Executive
DirectortheDNA.org
2. The DNA & Our Industry New, non-profit global business
association that represents the interests of the entire domain name
industryThe Domain Name industry controls key / vital Internet
infrastructure and access to itResolving 106 queries/sec Supporting
$1012 in ecommerce Registering 108 domain namesCopyright 2014
Domain Name Association. All rights reserved.theDNA.org 3. Domain
Name Association Goals Success of domain name industry
membersPromote the interests of the domain name industry
participantsAdvocate the use of domain names as the primary tool
for: Establishing presence Launching successful enterprises
NavigationCopyright 2014 Domain Name Association. All rights
reserved.theDNA.org 4. We will stop scanning QR
codeshttp://thedna.organd start scanning domain names 5. We are:
Educating all of the benefits of the upcoming expansion of the
Internet name spaceAdvocating for and represent the interests of
the industry before policymakers and the public.Copyright 2014
Domain Name Association. All rights reserved.theDNA.org 6. DNA work
in the Near Term:Resolving Challenges for Our MembersCopyright 2014
Domain Name Association. All rights reserved.theDNA.org 7.
Providing AccessCopyright 2014 Domain Name Association. All rights
reserved.theDNA.org 8. Make It SimpleCopyright 2014 Domain Name
Association. All rights reserved.theDNA.org 9. Universal Acceptance
@. Copyright 2014 Domain Name Association. All rights
reserved.theDNA.org 10. Demystifying Internet GovernanceCopyright
2014 Domain Name Association. All rights reserved.theDNA.org 11.
Finishing the Launch of New gTLDsCopyright 2014 Domain Name
Association. All rights reserved.theDNA.org 12. What Is the DNA
Doing to Address Those Issues? Forming a technical committee to
coordinate efforts on acceptance and collision issuesSponsoring a
webinar on Internet governanceProviding frequent policy briefings,
oneon-one interactions with members, holding virtual and in-person
member meetingsCopyright 2014 Domain Name Association. All rights
reserved.theDNA.org 13. The DNA Brand Effective communications,
outreach and promotionWell-respected voice in policy
discussionGo-to source for any DNS question Policy-makers
Governments News outletsTechnical and market leadershipA team of
winners Copyright 2014 Domain Name Association. All rights
reserved.theDNA.org 14. DNA MembersCopyright 2014 Domain Name
Association. All rights reserved.theDNA.org 15. QuestionsCopyright
2014 Domain Name Association. All rights reserved.theDNA.org 16.
Copyright 2014 Domain Name Association. All rights
reserved.theDNA.org
