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Do you remember when you finally upgraded from VHS to DVD? Jeff Mello, Founder Evolution of Communication believes companies will be undergoing a similar upgrade in 2010 and beyond in what he is calling "The Digitizing of Business".
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Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended
client only
Listen, Learn, and Engage
“The Digitizing of Business”
Presented by: Jeff MelloFounder, Evolution of Communication LLCP: 404-579-0911E: [email protected]
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Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended
client only
Listen, Learn, and Engage
Do you remember when you finally upgraded from VHS to DVD?
Well I believe companies will be undergoing a similar upgrade in 2010 and beyond in what I am calling "The Digitizing of
Business".
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Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended
client only
Listen, Learn, and Engage
“The Digitizing of Business”
Spray & Pray Approach Targeted & Engaged Approach
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Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended
client only
Listen, Learn, and Engage
In 2009 due to economic conditions, lackluster results from Traditional Marketing, and the rise of Social Media...companies began to rethink how they
communicated with consumers.
Companies in 2009 mostly sat on the sidelines and watched what was going on in Digital Communication which includes Social Media. The good news is even
though most companies were sitting on the sidelines they were realizing there was a need to jump in.
Towards the end of 2009 companies began to finally allocate parts of their 2010 budgets towards Digital Communication. Pepsi is a great example of moving
money out of Traditional Media and placing it in Social Media.
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Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended
client only
Listen, Learn, and Engage
We are now here in 2010 and the “Digitizing of Business” has begun. Companies are trying to quickly figure out their Digital Communication Strategies and find
the right people to execute them.
"The Digitizing of Business" as displayed by this chart is the process of changing how a company communicates with consumers.
Instead of spending lots of money spraying and praying with Traditional Media's one way communication to reach consumers companies can now choose a highly
targeted and engaged approach through the use of Digital Communication.
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Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended
client only
Listen, Learn, and Engage
By "The Digitizing of Business" companies can surround consumers with the messages they want to receive, engage them in two way conversations, and create
a highly trackable system to ensure the ultimate ROI.
We are in 2010...a new decade and a time for a completely different way to look at how your company interacts with consumers. Stop spending money on the old
expensive methods of reaching consumers and digitize your company today.
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Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended
client only
Listen, Learn, and Engage
“The Digitizing of Business” described by Jeff Mello, Founder Evolution of Communication LLC
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Evolution of Communication LLC. © 2010 - Proprietary and Confidential, for use by intended
client only
Listen, Learn, and Engage
For more details on Evolution of Communication please contact:
Jeff MelloFounder, Evolution of Communication LLC
p: 404-579-0911e: [email protected]
w: http://evolutionofcommunication.comt: http://twitter.com/EOC_jeff
