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PETA AND OUR AFFILIATES: Innovative Animal Activism

The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

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Kriti Sachdev presentation at SMSin2011

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Page 1: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

PETA AND OUR AFFILIATES:

Innovative

Animal Activism

Page 2: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

PETA India in the News

Page 3: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

Victories by PETA US or Other Affiliates

AIIMS La Senza Samsung

Burger King Lufthansa Shell

Carlsberg McDonald’s Target

Covance Mobil Texaco

KFCs in Canada NASA Unilever

Kroger Polo Ralph Lauren Wendy’s

And many more ...

Page 4: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

PETA US Ranked Third

Most Social Media–Savvy

in the US

Only NASA and The White House rank

higher.

(Findings from the first-ever Digital IQ Index for the Public Sector, conducted by L2, a membership organisation focused on digital innovation, and the George Washington School of Business)

Page 5: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

Animal Rights Is Personal: Social

Networking by PETA US and PETA India

Page 6: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev
Page 7: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev
Page 8: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev
Page 9: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

One Who Reads Is One Who Leads

Page 10: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

What does DKNY stand for?

Can u show us what goes

into ur designs?

PETA US Donna Karan

Facebook Takeover

I’m trying to save something today -

can u help?

Page 11: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

PETA US NASA #TWTRCON Takeover

Animal defenders took to Twitter, taking over the

#TWTRCON hashtag, and demanded that NASA halt

plans to fund a cruel radiation experiment on

monkeys.

Page 12: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

PETA India Harnesses Star Power

Page 13: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev
Page 14: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev
Page 15: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev
Page 16: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

PETA US’ Use of Games

Page 17: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

PETA US’ Use of Games

Page 18: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

PETA US’ Use of Games

Page 19: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

PETA and Our Affiliates’ Use of

Material That Resonates Emotionally

Page 20: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

“We know none of these gimmicks

alone will change the whole

world, but if you try never to miss

an opportunity, no matter how

big or small, the combined effect

will change the world.”

– PETA Director, Ingrid E Newkirk

Page 21: The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

So, the moral of the story is …

“Like” us on Facebook.

Facebook.com/PETAIndia

Follow us on Twitter.

Twitter.com/PETAIndia