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USM The 6th Annual Corporate Social Media Summit New York June 15–16th, 2015 #CSMNY usefulsocialmedia.com/newyork EMBED Fully integrate social within your company to be nimble, collaborative and consistent RETAIN Integrate social into your wider support strategy for increased efficiency, and happier more loyal customers ENGAGE Start meaningful connections to captivate your audience and enhance your brand narrative MONETIZE How to turn engagement into sales, without alienating your community SOCIAL MEDIA & THE CUSTOMER JOURNEY: Agility, Insight, Personalization, Loyalty > LEARNING Learn from and benchmark against 400+senior level executives from the world’s leading social brands. Focussed tracks deliver tailored discussions specifically to your needs as a B2C or B2B social media , marketing or communications executive > NETWORKING Take away actionable insight and solutions as well as valuable contacts Focussed networking time allows you to benchmark against your corporate peers with over 18 hours of best practice and solution sharing > STRATEGY Exclusive strategic insight from C-suite executives from some of the biggest brands in the world. Understand where social is headed in order to sharpen and refine your future social Keynote Speakers Include: Dan Lewis, Chief Communications Officer, Molson-Coors Mindy Stockfield, SVP Consumer Marketing, MTV Bruce Rogers, Chief Insights Officer, Forbes Russ Findlay, Chief Marketing Officer, Hiscox Silver Sponsor: Brand Protection Sponsor: Co Sponsor: Plus exclusive insight from 35+ social media, marketing and communication experts:

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The 6th Annual Corporate Social Media Summit New YorkJune 15–16th, 2015

#CSMNY usefulsocialmedia.com/newyork

EMBEDFully integrate social

within your company to be nimble, collaborative

and consistent

RETAINIntegrate social into your

wider support strategy for increased efficiency, and happier more loyal

customers

ENGAGEStart meaningful connections to captivate your audience and enhance your brand narrative

MONETIZEHow to turn engagement into sales, without alienating your community

SOCIAL MEDIA & THE CUSTOMER JOURNEY:Agility, Insight, Personalization, Loyalty

> LEARNINGLearn from and benchmark against 400+senior level executives from the world’s leading social brands. Focussed tracks deliver tailored discussions specifically to yourneeds as a B2C or B2B social media , marketing or communications executive

> NETWORKINGTake away actionable insight and solutions as well as valuable contactsFocussed networking time allows you to benchmark against your corporate peers with over 18 hours of best practice andsolution sharing

> STRATEGYExclusive strategic insight from C-suite executives from some of the biggest brands in the world. Understand where social is headed in order to sharpen and refine your future social

Keynote Speakers Include:

Dan Lewis, Chief Communications Officer, Molson-Coors

Mindy Stockfield, SVP Consumer Marketing, MTV

Bruce Rogers, Chief Insights Officer, Forbes

Russ Findlay, Chief Marketing Officer, Hiscox

Silver Sponsor: Brand Protection Sponsor: Co Sponsor:

Plus exclusive insight from 35+ social media, marketing and communication experts:

5 reasons you need to attend #CSMNY

Jack EdgarProject DirectorUseful Social [email protected]

Past Feedback from the Corporate Social Media Summit

The summit is highly worthwhile and an excellent

way to gain actionable insight

A great group of people and a terrific event. Looking

forward to the next one

Amy Sherwood, Vice-President, Public Relations, Yum! Brands

Very engaging, lots of ideas, and a great

opportunity to connect with experts and thought leaders

Willingness of the various organizations to share their social media

wins and challenges was very enlightening

Love it, always

Dan Lewis, Chief Communications Officer, Molson Coors

Steve Walczak, Social Media Manager, GM

Stephanie Scott, Social Media Specialist, American Airlines

Richard Margetic, Director of Social Media, Intuit

1 Get insight on cutting-edge social media strategy from 15+ Major Brand C-suite Executives

2 Ask your burning questions of our 40+ Senior Brand Speakers

3 Build Relationships and define benchmarks with an audience of corporate peers

4 You help build our agenda so it’s not only relevant, but completely up to date

5 A track record you can trust: 97% of attendees would recommend #CSMNY to their peers

Have a question? Please feel free to contact me on the below details:

of attendees recommend the summit to theircorporate peers

the number of senior social media,

marketing and communications execs that will join you at CSMNY

of previous attendees say they learnt

something new and useful which they have now applied to their own strategy

Register now to join your industry peers here usefulsocialmedia.com/newyork/register

350+

USMOUR SPEAKERS

Hear From The Following Top Level Speakers

KEYNOTES

EMBEDDING SOCIAL

REACH & ENGAGEMENT DATA AND MEASUREMENT:

SOCIAL SELLING

CUSTOMER SERVICE

SOCIAL FOR COMMUNICATIONS

Mindy Stockfield, SVP Consumer Marketing,

Dan Lewis, Chief Communications Officer,

Russ Findlay, Chief Marketing Officer,

Bruce Rogers, Chief Insights Officer,

Jeff Pundyk,VP Global Integrated Content Solutions,

Natanya Anderson, Director of Social Media and Digital Marketing,

Toni Jones, Social Media Director,

Marissa Pick, Director of Social Media,

Brian Roehrkasse, Vice-President, External Communications

Dean Clarke, Head of Digital Communication

Lou Dubois, Executive Director, Digital Content,

Elliot Bell, National Director, Content Solutions,

Matt Gentile,Global Director, Social Media,

Leah Gentry, Director of Social and Content,

Michael Hertz, Chief Marketing Officer,

Chris Smith, Senior Vice-President, Enter-prise Social Media Marketing,

Robertjan Groeneveld, Social Media Hub Manager,

Chug Abramowitz, Global Sr. Director, Online and Social Media Customer Support

Vanessa Sain-Dieguez, Director, Social Media Planning & Integration,

Nidhi Pratapneni, Social Media & Community,

Tanya Donnelly, Global Social Media Director,

Josh Palau, Senior Director, Digital Communications,

Jeff Curry, Vice-PresidentJaguar Brand

Linda Rutherford, VP Communications and Strategic Outreach,

Annette Hernandez, Head of Social Customer Experience,

Richard Margetic, Director of Social Media,

Nathan Bricklin, SVP, Head of Collaboration and Social Strategy, Wholesale Services Group,

Want the join these senior leaders? Book before February 6th to Save $500

USMSUMMIT AGENDA

Get involved at: @usefulsocial usefulsocialmedia linked.in/USMgroup

Keynote SessionsSocial Media as a Foundation for Long-term Growth

Social Media is moving so fast that businesses are struggling to keep up. As such, it is unsurprising that confusion remains over how to fully achieve social success. Some companies want to heighten brand awareness while others want to boost loyalty customer. Whatever your goal, it cannot be achieved in isolation.

Social Businesses recognize the evolving relationship between social media and their over-arching business goals. In this session, hear from leading C-suite executives on how they developed an integrated approach that puts social media at the heart of their business, and as a solid foundation for long-term growth.

• Generate a holistic and coherent approach: Break down internal silos to bring an end to fragmented marketing and inconsistent customer experiences.

• Embed social media across your company: Integrate social into your core business processes to facilitate greater collaboration, agility and innovation.

• Social Media Success in 2016: Get insight on how social media is changing, along with the standards and metrics you will be held accountable to. Set your goals, and hear how to achieve them.

Social Media and the Customer Journey: Putting the customer at the heart of your social and wider business strategy

To thrive in a world of ever-increasing competition and heightened customer-expectation, your customer must take center-stage of your social and wider business operations.

Moreover, recognizing the notion of a customer journey within social media is bringing great reward to leading organizations, as they are able to connect with the customer seamlessly across platforms, channels and departments.

• Achieve personalized and meaningful customer connections, every step of the way: Use social to plug into your customer behaviors and heighten customer intimacy. Ensure your company focuses on relationships as well as transactions.

• Evolve organizational structures to better serve your customer: Moving to a customer-centric approach can blur the traditional lines of responsibility. Strategize to avoid internal tension and get everyone singing from the same hymn sheet.

• Develop a 360 degree understanding of your customer: Companies have more data and tools than ever to truly understand their customer. Hear how to surface actionable insights and generate a cross platform identity for informed and unique customer interaction.

Dan Lewis, Chief Communications Officer, Molson-Coors

Russ Findlay, Chief Marketing Officer, Hiscox

Bruce Rogers, Chief Insights Officer, Forbes

Mindy Stockfield, SVP Consumer Marketing, MTV

Jeff Pundyk, VP Global Integrated Content Solutions, The Economist

Josh March, CEO, Conversocial

Register your place now to benefit from a $500 saving – usefulsocialmedia.com/newyork/register

DAY ONE#CSMNY

USMSUMMIT AGENDA

Get involved at: @usefulsocial usefulsocialmedia linked.in/USMgroup

B2C - Track Deepen and prolong your engagement with the 5 C’s of Content Curation:

• Compelling - Add value in order to take value: Whether your content is looking to inspire, inform, challenge or entertain, your content must be valuable to your customer to cut through the cacophony of noise.

• Contextual Content is King: Social content creation is about listening and then acting. Hear how to react in real-time, to supplement an already compelling content calendar.

• Customer-Centric content that stands out from the crowd: Marketers have more data and tools than ever to create tailored campaigns across multiple channels. Heighten personalized and targeted content to ensure you stand out

Widen Your Reach | Deepen Your Engagement

Register your place now to benefit from a $500 saving – usefulsocialmedia.com/newyork/register

Social InfrastructureSocial Infrastructure: Be nimble, collaborative and consistent.

To maximize the impact of social, every department must be included, and pulling in the same direction. In this session, hear how to move away from a fragmented social structure to a holistic and consistent approach

• Agility is Key: Be able to engage customers at the speed they expect - streamline your internal communications meaning that you can move fast, learn, share, adapt and seize opportunities.

• Insight delivery – share the wealth: Generating actionable insight from your data is pointless if it is not being distributed to all those who can benefit. Structure for sharing, so that social can help fuel each and every department

• Collaborate for a unified approach: To achieve seamless customer experiences, consistency is vital across the numerous customer touch-points. Get differing departments on the same page, whilst reducing internal conflicts.

Social Media Education: Empower, enthuse and educate your workforce to become a social business from top to bottom:

• Get senior leadership on board: Pacify potential fears, whilst building their social capabilities, helping to enhance company reputation and heighten workforce engagement

• Create an autonomous and socially sophisticated workforce: Educate your workforce on the core skills needed, meaning they can speak for the brand; and know the boundaries you’ve set to protect it.

• Clear lines of responsibility : Ensure roles, responsibilities and contacts are clearly mapped out across your department/s for quicker conflict resolution and service delivery

Nathan Bricklin, SVP, Head of Collaboration and Social Strategy, Wholesale Services Group, Wells FargoLinda Rutherford, VP Communications and Strategic Outreach, Southwest Airlines

Annette Hernandez, Head of Social Customer Experience, American Airlines

Richard Margetic, Director of Social Media, Intuit

Tanya Donnelly, Global Social Media Director, Schneider Electric

#CSMNY

• Consistent – Achieve on-going engagement to keep your brand top of mind: One great campaign is never enough. Streamline your creation processes for efficient and sustainable content creation, in order to feed your audience’s insatiable appetite.

• Conversation – you started it, now keep it going!: Creating your content is just the beginning. Hear how to fuel the conversation and connect with customers long after your initial campaign.

Jeff Pundyk, VP Global In-tegrated Content Solutions, The Economist

Elliot Bell, National Director, Content Solutions, Yahoo

USMSUMMIT AGENDA

Get involved at: @usefulsocial usefulsocialmedia linked.in/USMgroup

• More bang for your buck - the true value of paid media: Know where to spend, how much to spend, and how to produce a clear picture of the ROI of paid media.

• Partner with legal for quicker, better marketing: Hear how to fix this often flawed relationship to enhance efficiency, speed of operation and risk mitigation.

Register your place now to benefit from a $500 saving – usefulsocialmedia.com/newyork/register

Dean Clarke, Head of Digital Communication, BAE Systems

Marissa Pick, Director of Social Media, Euromoney

Case Study: Perfecting a Truly Multi-Channel Approach - How NBC reach the right people, at the right time, in the right place.

People now check their mobile devices up to 150 times a day. As such, responding to the right conversation at the right time is critical to your success. Whether you are looking to increase reach or deepen engagement, targeting the time, place and person is vital. Lou Dubois will share what this looks like, and how to achieve it:

• Getting the right balance in a fragmented media landscape: Discover the right channels - as well as the right paid/earned/owned balance – to maximize the clout of your campaign. A strong and coherent media plan, across a multitude of platforms, is the lifeblood of a strong campaign.

• Timing is everything: Establishing an engaging content calendar is good… having the ability to assess your audience and react in a flash, is far better. Hear how your company can seize the moment, and react to the right conversation at the right time.

• Convergence with traditional media and live events: The opportunities to combine social media with live events, and more traditional advertising formats, allows companies to connect with audiences in a new and deeper way.

Harness the Power of Advocacy: Use your customers and employees to drive engagement and sales

According to McKinsey, word of mouth marketing is a primary factor for up to fifty percent of purchasing decisions. Moreover, when employees share something with their social networks, it has 20 times more reach that typical brand sharing. It is time to fully harness this power.

• Identify and engage your key influencers: Discover where and how advocates are talking about your brand and engage them. Use their voice to enhance your brand credibility.

• Build brand communities to amplify your message and boost peer-to-peer recommendation: Empower your customers to share and shout about your brand, as well as influencing their peers to buy your brand.

• Feed your content-marketing with Consumer and Employee generated content: Replace corporate messaging with humanized and personalized posts that resonate with your employees and their networks

• Turn your employees into brand champions: Empower your employees to spread your company’s success farther and faster, enhancing your authenticity and digital presence in the process

Lou Dubois, Executive Director, Digital Content, NBC Universal

Natanya Anderson, Director of Social Media and Digital Marketing, Whole Foods

Dan Lewis, Chief Communications Officer, Molson-Coors

#CSMNY

B2B - Track Turn your brand into a publisher of targeted, thought-provoking content that will resonate with your audience.

According to the Content Marketing Institute, 86% of B2B marketers use content marketing, yet only 38% say they’re good at it. In the session, learn how to fully engage your audience and get ahead of your competition:

• Tailored content for maximized engagement: There is no one-size-fits-all content. Hear how to find where your target audience spends their time, and how to produce tailored campaigns for this platform/channel.

USMSUMMIT AGENDA

B2C - Track CASE STUDY: Social Media and Ecommerce - How to monetize your social community without alienating it

• Motivate your customer at the perfect moment: Targeting is everything. Develop the right internal processes to discover what each customer wants before they want it. Then you are ready to sell on social.

• Pull rather than push your consumer: Drive sales through harnessing the power of peer-to-peer reviews, social sharing and word-of-mouth marketing

B2B - Track Generate future business opportunities: Use social to cultivate qualified leads, and engage high-level decision-makers

• Leverage social channels to reach a broader audience: Generate new revenue streams through cross-channel lead generation and heightened product awareness

• Locate and engage high-level business decision makers: Leverage social for purposeful and efficient networking with the right people, in the right place.

• Tap into a wealth of internal knowledge and expertise: Harness your most effective and efficient new business winning asset – your employees. Empower and equip your staff to be brand advocates and introducers of new business opportunities.

Social Selling

Register your place now to benefit from a $500 saving – usefulsocialmedia.com/newyork/register

Robertjan Groeneveld, Social Media Hub Manager, KLM

Michael Hertz, Chief Marketing Officer, White and Case

DAY TWOSharpened Social PerformanceSocial Data: Derive actionable insight to make smarter decisions…all the time.

Without accurate data analysis, spotting opportunities with regards to content, loyalty, customer acquisition or media-buying will be difficult. In this session hear how to filter through your sea of data to generate actionable insights that will drive your business forward.

• Data-driven decision making: Granular analysis of your data can surface valuable insights and build a richer understanding of your customers. Unearth this information to positively influence future business decisions

• “Strike while the iron is hot” with real-time and predictive analytics: Estimate future market share, shape future strategy, and even heighten the effectiveness of a current campaign with data forecasting and real-time analysis

• De-silo your data: Social intelligence has a huge value to customer service, operations, sales and product development. Collate and communicate this insight across the business and get buy-in from other departments

Chris Smith, Senior Vice-President, Enterprise Social Media Marketing, Bank of America

Matt Gentile, Global Director, Social Media, Century 21

Brian Roehrkasse, Vice-President, External Communications, BAE Systems

Leah Gentry, Director of Social and Content, Sprint

Impact Measurement and ROI: Know what works to improve your strategy | Know how to communicate it to improve your budget

• Speed and Accuracy: Measure success quickly and accurately, so that you can respond and improve your on-going campaigns and strategies

• What matters is what works: Measuring too many things can waste valuable time and resources. Know which metrics matter most, and feed this learning back into your strategy

• Prove your impact through the right language and data visualization: ROI is not return on influence, impressions or interaction. The secret to social media success is showing how it impacts your bottom line – hear how to do this, and improved budgets will follow.

#CSMNY

USMSUMMIT AGENDA

Get involved at: @usefulsocial usefulsocialmedia linked.in/USMgroup

Social Media for Customer Service Track Achieve Seamless and Efficient Support: Generate an integrated social support structure for quicker, more transparent support:

• Fully integrate social intro your customer service operations for seamless coordination: Break down departmental silos, and map-out workflows and responsibilities for company-wide consistency

• Shift from Reactive to Proactive Customer Support: Get on the front foot - solve problems before they become complaints through forecasting and predictive analytics.

• Transition to self-help and peer-to-peer help to maximize call diversion and efficiency gains: Generate quick and engaging methods of self and peer-to-help that make problem solving faster for your customer, and cheaper for you company.

Make Your Brand Stand Out: Create superior customer interactions with timely and personalized solutions:

• Achieve customer consistency through a “single customer view”: Synthesize cross-channel information to equip your staff with one, cohesive customer profile.

• Respond to customers at the speed they expect: Achieving real-time response is difficult, but vital. Hear how to streamline internal communications and procedures, whilst breaking through the external noise to identify key trends across multiple channel

• Boost customer satisfaction and loyalty through personalized and personable responses: Surprised and delighted customers are loyal customers! Equip your frontline staff with the skills and tools to respond in a personable manner, and build a genuine connection.

Register your place now to benefit from a $500 saving – usefulsocialmedia.com/newyork/register

Social Media for Communications Track Social Media Brand Protection: Listen | Prepare | Prevent

• Monitor and mitigate risk: Protecting your social brand is no longer preferable, but vital. Stay one step ahead through identifying potential threats and smothering them

• Regulation, privacy, and speed: Heighten efficiency and speed of operation when potential crises do formulate.

• Preserve brand reputation and customer satisfaction through an empathetic and transparent response.

Storytelling through Social: Achieve deeper and long-lasting engagement through an engaging brand narrative

• Stop selling, and start telling: A strong content campaign can achieve brand favorability… a strong brand narrative can achieve brand affinity. Uncover the true power of storytelling.

• Engross an ever-increasingly fickle customer base: Stories can hook audiences and keep them hooked. Uncover and craft your brand’s narrative, communicating this through engaging platforms and channels

• Be Authentic | Be Human: Your company and customers have a wealth of stories to tell. Take these and create easily-consumable stories that will not only authenticate your brand, but humanize it.

Vanessa Sain-Dieguez, Director, Social Media Planning & Integration, Hilton

Nidhi Pratapneni, Director, Social Media & Community, Dell

Chug Abramowitz, Global Sr. Director, Online and Social Media Customer Support, Spotify

Josh Palau, Senior Director, Digital Communications, Comcast

Toni Jones, Social Media Director, U-haul International

Jeff Curry, Vice-President Jaguar Brand (Former), Jaguar Land Rover

#CSMNY

The Corporate Social Media Summit is the best social media conference. Great speakers, great content, great brands!

Ashley Betzendahl, Social Media Coordinator, Goddard Systems

I’ve participated in the Useful Social Media events for two years running and found them to be well run, insightful and veryvaluable. I’ve had the opportunity to speak at these events and been able to build our business as a direct result. I highly recommend these events for any Marketing or Customer Care professional interested in social technology

Business Opportunities for Solution ProvidersWhether you’re looking for increased brand awareness, thought leadership or new business, The Corporate Social Media Summit New York gives you the access you need. By putting your brand in front of 350+ senior members of the social media community we provide the best possible platform to create an impact on your target audience.

CEO 1%Chief 5%VP 12%Director 29%Manager 27%Other 26%

Corporate 81%Vendor 16%Other 3%

Contact Aaron Jackson at: Email [email protected] or call +44 (0) 207 375 7244

USM

Key Reasons to Sponsor• Meet New Clients build relationships with key decision makers

– over 350 attendees.

• Build your Reputation as thought leaders in the social media space.

• Demonstrate your Product generate exposure for existing features and launch new solutions

Opportunities available include:• Take a speaking a slot and address a room full of senior-level

executives

• Show off your latest product and services in our exhibition hall

• Build your brand with exclusive promotional opportunities

Companies that sponsored last year:

NEXTGATE

Seniority of attendees:

Who’s in the room:

- Dave Evans, VP, Social StrategyLithium Technologies

Register now to join your industry peers here usefulsocialmedia.com/newyork/register

DIAMOND PREMIUM STANDARD �Access to all sessions, lunches + drinks reception �Access to presentation slides post-conference �MP3s of every session at the conference �Access to exclusive #CSMAwards (June 15th 7.30pm) including 3 course dinner

�Access to videos recording of key sessions from the two days

�Access to all sessions, lunches + drinks reception �Access to presentation slides post-conference �MP3s of every session at the conference �Access to videos recording of key sessions from the two days

�Access to all sessions, lunches + drinks reception

I work for a brand / corporate

Book by Feb 6 (SAVE $500) $2,095 $1,495 $1,295Book by March 20 (SAVE $400) $2,195 $1,595 $1,395Book by April 17 (SAVE $300) $2,295 $1,695 $1,495Book by May 15 (SAVE $150) $2,445 $1,845 $1,645FULL PRICE $2,795 $1,995 $1,795

I work for an agency / solution provider

BOOK BY FEB 6 (SAVE $500) $2,795 $2,195 $1,995BOOK BY MARCH 20 (SAVE $400) $2,895 $2,295 $2,095BOOK BY APRIL 17 (SAVE $300) $2,995 $2,395 $2,195BOOK BY MAY 15 (SAVE $150) $3,145 $2,545 $2,345FULL PRICE $3,295 $2,695 $2,495

Group Bookings:

Want to register your team? Save $$ by emailing jack@usefulsocialmedia.

com

TERMS & CONDITIONS Places are transferable without any charge. Cancellations after Arpil 17th 2015 incur an administrative charge of 25%. If you cancel your registration after May 15th 2015 we will be obliged to charge the full fee.Please note – you must notify Useful Social Media in writing of a cancellation, or we will be obliged to charge the full fee. The organizers reserve the right to make changes to the programme without notice. All prices displayed are exclusive of VAT unless otherwise stated, but VAT will be charged, where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT Designed by www.TheCreativeTree.co.uk

Join your peers at The Useful Social Media Awards Ceremony and be the first to discover who’s driving social business:

� Reward your team: Celebrate your company’s successes at our glamorous Awards evening and reward your team for all its great work

� Meet the crème de la crème: Meet the finalists, winners and judges in a relaxed and fun environment

� Benchmark your efforts: Discover how your social media strategy and projects perform alongside other leading brands

� Be inspired: Take back to the office new and innovative ways of leveraging social media for business

REGISTER NOW

3 WAYS TO REGISTER

CALL US +1 800 814 34 59

EMAIL US register@ usefulsocialmedia.com

ONLINE usefulsocialmedia.com/newyork

The 6th Annual Corporate Social Media Summit New YorkJune 15–16th, 2015

#CSMNY usefulsocialmedia.com/newyork

Learn who will be crowned leaders in corporate social media

USM

AWARDS

USM

The 6th Annual Corporate Social Media Summit New YorkJune 15–16th, 2015

#CSMNY usefulsocialmedia.com/newyork

Hear from 35+ corporate social media and marketing leaders including:5 reasons you

need to attend The Corporate Social Media Summit New York:

1 Get insight on cutting-edge social media strategy from 15+ Major Brand C-suite Executives

2 Ask your burning questions of our 40+ Senior Brand Speakers

3 Build Relationships and define benchmarks with an audience of corporate peers

4 Help build our agenda so it’s not only relevant, but completely up to date

5 A track record you can trust: 98% of attendees would

Russ Findlay, Chief Marketing Officer, Hiscox

Dan Lewis, Chief Communications Officer, Molson-Coors

Linda Rutherford, VP Communications and Strategic Outreach, Southwest Airlines

Bruce Rogers, Chief Insights Officer, Forbes

Mindy Stockfield, SVP Consumer Marketing, MTV

Richard Margetic, Director of Social Media, Intuit

Natanya Anderson, Director of Social Media and Digital Marketing, Whole Foods

Toni Jones, Social Media Director, U-haul International

Tanya Donnelly, Global Social Media Director, Schneider Electric

Leah Gentry, Director of Social and Content, Sprint

Matt Gentile, Global Director, Social Media, Century 21

Michael Hertz, Chief Marketing Officer, White and Case

Chris Smith, Senior Vice-President, Enterprise Social Media Marketing, Bank of America

Josh Palau, Senior Director, Digital Communications, Comcast

Nathan Bricklin, SVP, Head of Collaboration and Social Strategy, Wholesale Services Group, Wells Fargo

Brian Roehrkasse, Vice-President, External Communications, BAE Systems

Dean Clarke, Head of Digital Communication, BAE Systems

Lou Dubois, Executive Director, Digital Content, NBC Universal

Chug Abramowitz, Global Sr. Director, Online and Social Media Customer Support, Spotify

Elliot Bell, National Director, Content Solutions, Yahoo

Robertjan Groeneveld, Social Media Hub Manager, KLM

Marissa Pick, Director of Social Media, Euromoney

Annette Hernandez, Head of Social Customer Experience, American Airlines

Jeff Curry, Vice-PresidentJaguar Brand, Jaguar Land Rover

Join the conversation using #CSMNY. Follow us at:

@usefulsocial

usefulsocialmedia

linked.in/USMgroup

Two Days | 350 + Corporate Attendees | 40 + Senior Leader Speakers | 18 Hours of Best Practice - Register your place now to save $500

SOCIAL MEDIA & THE CUSTOMER JOURNEY:Agility, Insight, Personalization, Loyalty