StrategyEngagement Understanding

Techno-

Graphic

profile

Content

mix

Met

rics

and

targ

ets

Tact

ical

mix

Onlinelistening

Mem

e

tracking

Quall

&Q

uant

Trend

monitoring

Desk

& sub

ject

Focu

sgro

ups

Marketingneed(brand / direct / influencer)

Funnelanalysis

Behavioural

change

Use

r

insig

hts

Bu

siness

chang

eob

jectiv

es

FreshDoes it inspirea feelingor emotion?

AdaptiveDoes it respond

to a usersinvolvement?

Relevant

Is it useful

to specific users?

Transfo

rm-

ativ

eD

oes it ra

ise

expecta

tion fo

r

the b

rand o

r

the w

eb?

LocalDoes it begin

at the grassroots?

Construct-

ivist

Does it m

erge

Marketing

with art?

Authe

ntic

Does i

t see

m

genu

ine,

on b

rand

?

Imm

ersi

veD

o yo

u lo

ose

trac

k of

tim

e?

Soci

al

Is it

wort

hborr

ow

ing,

shari

ng o

rco

ntr

ibuti

ng t

o?

Crowd sourcedproduct design

3d printing andrapid prototyping

Semantic mark-upof data

API development

Data auditing

Listening andengagement

Influenceroutreach

Socialbookmarking

Text

(blogging, micro blogging)

Audio(podcasting)

Video

(Explanations, tutorials,

virals, product demos)

Images

Email m

arketingVouchers &

preferential

buying

Support

comm

unities

SEO

Web

inars

Dyn

amic Q

&A

Gro

up b

uyin

g

Wikis a

nd

Know

ledge

aggre

gatio

n

Augm

ente

d

reality

Geolo

catio

n /

checkin

g in

Socia

l gam

ing

Polls

&co

mpeti

tion

mech

anic

sSoci

al w

idgets

&applic

ati

ons

Mic

ro s

ites

Mobile

apps

Web

site

s

Usa

bilit

yAcc

essi

bilit

yAffi

liate

mar

ketin

gCP

C ca

mpa

igns

Adve

rtor

ials

Spon

sors

hip

Inte

ract

ive &

gamin

g ads

Banners

(web adve

rtisin

g)

Print m

edia

TV

Radio

Radio

Outdoor

Offline PR

Direct mail

Point of sale

Pop up shops

Social media

policy

Creat

ive

guid

elin

es

Book

Essence

Proposition

Definitio

n

Products

Customers

Markets

Enviro

nm

enta

lanaly

sis SWO

T

Social b

usiness

model

Core competenciesAudit

Segmentation

model

Com

petitor

analysis

Need

state

an

aly

sis

Customer

journeys

Touch

point

analysis

Pers

ona

deve

lopm

ent

Honest

are you telling

users the truth?

ResearchBrand

strategy

Marketin

g

strategy

Business

strategy

PlanningIdeas

filtersProducts

Tactics

Docsall © 2010 Mark Bjornsgaard | strategicdigitalthinking.blogspot.com