The Chinese Daily Deal Market in 2012 Q1

The Chinese Daily Deal Market

in 2012 Q1

Data source: Dataotuan.com 2012 Q1

Published: May 2, 2012

Dataotuan.com

Special: The Chinese Daily Deal Websites Pyramid

- The Top 20 Sites in 4 Levels

© Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1 2

Table of Contents

Specifications

Main Daily Deal Websites Analytics

Deal Categories

Deal Sites Pricing

Active Merchants

Summary

Dataotuan Sales/Investor Tools

About Dataotuan

Dataotuan Announcements – Countries, Maps, Mobile

Contact


Specifications 1 – Data Definitions

1. All the data have been collected in the period Jan. 1 – Mar. 31, 2012.

2. Number of deal sites tracked: 125

3. Number of cities tracked: 345

4. Definitions:

① Nr. Deals – number of deals closed with the merchants and launched

on the deal sites.

② Nr. Sold – total number of times that the consumers bought deals.

③ Revenue: Nr.Sold * Current price (the price the consumer pays)

④ Top Deals – the 500 deals which generated the most revenue. Real

estate and car deals are not included in the top deals as they are more

likely to be advertisements instead of the real online shopping deals.

⑤ Local deals – the localized service deals, including dining, leisure and

life services. Normally they are only available for consumers from a

specific city.


Specifications 2 - Categories

Deals category/subcategory specification by Dataotuan.

Dining Leisure Life Shopping Others

Local Cuisine Recreation/Games Photography Food/Beverage Lucky draw

Buffets Film/Exhibitions Car Maintenance Skin care/Make-up Charity donation

Drinks/Dessert Drama/Shows Pet Care Household

General vouchers

for supermarkets,

gasoline station,

mobile phone

minutes, etc.

Asian Food Travel Education/Training Clothing/Footgear

Western Food KTV Medical Services Jewelry/Accessories

Hotpot/BBQ Sports/Fitness Hair/Nail Beauty Kids

Dining Others Leisure Others Beauty/Massage Electronic Products

Life Others Shopping Others

© Dataotuan - blog.dataotuan.com – www.dataotuan.com – 2012 Q1

2012 Q1 – Main Daily Deal Websites (part 1)

In Q1 2012, the total revenue of the daily deal market is around 4.5 billion.

The Top 10 websites account for 78.6% market share.

Since the beginning of 2012, Dianping’s monthly revenue keeps growing at

30% per month. If it continues like this, soon it will become the 3rd website

with a monthly revenue of more than 0.2 billion, following Meituan & 55tuan.

Meituan, 16.7%

55tuan, 12.0%

Dianping, 10.2%

Lashou, 9.5%58tuan, 6.4%

Nuomi, 6.2%

Juhuasuan, 5.7%

Ftuan, 5.1%

Manzuo, 3.9%

Didatuan, 2.9%

Others, 4.6%

Top 11-20, 16.8%

5


2012 Q1 — Main Daily Deal Websites (part 2)

Meituan

55tuan

Dianping

Lashou

Juhuasuan 58tuan

Ftuan Manzuo Nuomi

Dadituan Ayatuan Gaopeng

Gocn 24qun Pintuan Ganji Juqi

Liketuan Shuangtuan Tuanweihui

Others

1st Level (Top 4)

Monthly Revenue/site: >= 200 mio.

Total market Share: 45-48%

Rankings unchanged in Q1

2nd Level (Top 5-9)

Monthly Revenue/site: 80-100 mio.


Rankings changed in Q1

3rd Level (Top 10-17)

Monthly Revenue/site: 20-50 mio.


4th Level (Top 18-20)

Monthly Revenue/site: ≈ 15 mio.

Total market Share: about 3%

Other websites: around 5% in total

Dataotuan tracks the major deal sites, which launch local service deals as

well as online shopping deals. The pure online shopping deal sites are

excluded from the Dataotuan statistics.

The top 20 sites fall into 4 levels, taking nearly 95% of the market share.

6


Meituan, 55tuan, Dianping and Lashou are in the 1st level.

The 2nd level consists of 58tuan, Nuomi, Ftuan, Juhuasuan and Manzuo. At

this level, the rankings changed often in Q1.


level Rank Jan Feb Mar

1st level

1 美团美团美团

2 窝窝团窝窝团窝窝团

3 拉手点评团点评团

4 点评团拉手拉手

2nd level

5 58团糯米 F团

6 糯米 58团糯米

7 F团聚划算 58团

8 聚划算 F团聚划算

9 满座满座满座

Independent Daily Deal Website

7



The members of the 3rd level may have the potential to get into top 10, or be

taken over by one of the sites from 1st or 2nd level (like Ganji & Gaopeng).

level Rank Jan Feb Mar

3rd level

10 嘀嗒团嘀嗒团团购王

11 赶集赶集高朋

12 聚齐阿丫团聚齐

13 阿丫团高朋嘀嗒团

14 高朋聚齐阿丫团

15 团购王团购王拼团

16 24券拼团赶集

17 拼团 24券 24券

4th level

18 Like团团委会团委会

19 爽团 Like团爽团

20 团委会爽团 Like团

Independent Daily Deal Website

8


2012 Q1 — Deal Categories (part 1)

2012 Q1 Category

Dining,

36.1%

Life, 15.5%

Shopping,

17.3%

Others, 4.1%

Leisure,

27.0%

In Q1 2012, Dining category has the most revenue (36.1%), followed by

Leisure and Shopping.

9


% among Local/Shopping in Q1 2012

77.1% 79.5% 80.7%

13.7%15.5%16.3%

Jan Feb Mar

Local Service Online Shopping

Focus on

Local

Services

Focus on

Online

Shopping

The percentage of local service deals increased in Q1, while the percentage

of shopping deal declined.

Meituan, Nuomi and Juqi mostly focus on localization, with more than 90%

local service deals.

Shuangtuan, Go.cn and Tuanweihui focus on shopping. Half of the deals

launched by them are online shopping deals.

2012 Q1 — Deal Categories (part 2)

10


The following major deal sites have different pricing strategies. In Q1, each

stayed true to their own strategy.

2012 Q1 — Deal Sites Pricing (part 1)

Stay average

Big Discount

/ High Price

Small Discount

/ Low Price

Small Discount

/ High Price

11


2012 Q1 — Deal Sites Pricing (part 2)

The websites from the 1st and 2nd level are more likely to offer a Small

Discount, with the price either lower or higher than the average.

The 3rd and 4th level websites tend to offer Bigger Discount & Lower Price.

Meituan

55tuan

Dianping

Lashou

58tuanNuomi

Juhuasuan

Ftuan

Manzuo

Didatuan

JuqiGanji

Gaopeng

AyatuanGocn

Pintuan

24quanTuanweihui

Liketuan

Shuangtuan

50

100

150

200

250

300

50% 55% 60% 65% 70% 75% 80% 85%

Ave

rage

Dis

co

unt

Average Price (rmb)

Big Discount /

High Price

Big Discount /

Low Price

Small Discount /

Low Price

Small Discount /

High Price 1st and 2nd

Level

3rd and 4th

Level

12


Dining Leisure Life

Shanghai Beijing Guangzhou Wuhan Shenyang Xi'an Chengdu

1 Zaoyang

Cinema Huaan Palace New Chiuchow Koufu

Eastsea

Fish

Tang

Paradise Uncle Benshan

2 Wanyu Cinema Yunfo Ski Blue Dolphin

Cruise Yiziwei Waguan 9+1 Hotel

Guancheng

Chicken

3 New Hengshan

Cinema Hanlixuan BBQ

Fei Shing

Restaurant Jiangnan 2

Meichen

Cake

Green Song

Club

Oriental Century

Cinema

4 Shanghai Film

CGV Ordinary Protal Jinhang Cruise

Cosmic

fable 4D

Rihao Spa

Resort 5D Cenima Jiahe Cake

5 South-west

Cinema Donglaishun

Shangtanggua

n Han Xaing Huiting Xikai Beef Qianzige

6 Cathay Theatre Dragon Spa

Resort

Soho private

kitchen

Xiao Le

Chuan

CN-KOR

BBQ Qianzhu Spa

Qike Hmong

Chicken

7 LanSheng

Theater Bro. W Cake

Chimelong

Circus

Taiwen

Fish

Hanchuan

BBQ

Qin Spa

Resort Shanshui Hotel

8 Yuji Restaurant Xidan 4D

Cinema Blue Fish Best Photo

Yongxing

Hotpot Yomi Cake Golden-MIC KTV

9 Huangpu

Theater

Mrs. Jin

Photography

Shangwei

Place

Oriental rhy

me Rong Fish

Dragon-

Phoenix Hill

Hongxiang

Restaurant

10 Hongye Jan.

Restaurant

Golden Rhine

Spa

Sternberg

Cake

Lotte

Cinema Awei Fish Dongyue KTV Tianyi Fish

2012 Q1 — Active Merchants

In the past 3 months, the most active merchants are from Dining and Leisure.

Cinemas are very active in launching deals in Shanghai.

13


Summary – 2012 Q1

1. The top sites have found their position, but changes are expected.

In Q1 2012, the revenue of daily deal is about 4.45 billion. Top 20 websites

accounted for 95.4% of the market.

The 1st level deal sites (Meituan, 55tuan, Dianpingtuan & Lashou ) have

consolidated their position as the market leaders. Each of them takes 10-17%

of the market, with a monthly revenue of around 200 million Rmb.

Since the beginning of 2012, Dianping’s monthly revenue has been growing at

30% per month. If it continues like this, soon it will become the 3rd website

with more than 0.2 billion monthly revenue, following Meituan & 55tuan.

2. Deal sites from different levels show different pricing strategy

The relation between the pricing strategy and the deal site levels :

• the 1st & 2nd Level sites offer a smaller discount than average;

• the 3rd & 4th Level sites offer a bigger discount than average.

3. Merchants from Dining and Leisure are the most active ones.

In the past 3 months, the most active merchants are from to Dining and

Leisure (Cinema & Travel).

Cinemas are very active in launching deals in Shanghai.

14


Dataotuan Sales Tool – Merchants Analytics

• What kind of deals are popular in a city?

• Who are the good merchants? Where can you find them?

• What is their daily deal history, including price, discount, sold count, etc?

• Which merchants are your competitors cooperating with?

• What is their pricing strategy to generate a popular deal?

Merchant Analytics

Merchant Store Country Province City District Address Latitude Longitude Nr. Deals

黑土地农家院黑土地农家院 China Shanghai Shanghai Jingan District 静安区北京西路1213号 31.23 121.45 4

Popular Deals

Top Subcategories in Shanghai

Shopping-Clothing 11.80%

Dining-Hotpot/BBQ 10.20%

Leisure-Movie 9.50%

1. Popular sub-categories?

2. Active merchants?

3. Deal history?

4. Deals sites pricing strategy and outcome?

15

Deal History

Start time End time Deal Url Deal Name Website Category Subcategory Nr. Sold Price Value Discount Revenue

49 258 550.8 4.6 11892

2012/2/29 2012/3/5 http://sh.nuomi.com/deal/heitudi02.html198元享原价584元的黑土地农家院5至6人套餐！让您足不出沪，就能享受到最原汁原味的东北菜肴和最具特色的关东情调！盆盆精彩，份份满足！Nuomi Dining Local Cuisine 62 198 461 4.3 12276

2012/2/17 2012/3/15 http://t.58.com/sh/21719731622380034【正宗东北特色菜，清明节假期通用】198元享原价463元的黑土地农家院5-6人餐！悠悠黑土地，浓浓东北情。大口吃肉，大碗喝酒，幸运的话还能坐到东北大炕哦！让您足不出沪，就能享受到最原汁原味的东北菜肴、最具特色的东北风情！盆盆精彩，份份满足！可以不扶墙进，但一定会扶墙出哦……58tuan Dining Local Cuisine 27 198 463 4.3 5346

2012/2/10 2012/3/7 http://shanghai.didatuan.com/team.php?id=28011【南京西路】点评四星商户，品质保证！仅238元，原价575元『东北黑土地农家院』5-7人套餐：长白山红烧鹿筋+板栗烧驴肉+老家石锅烧鲶鱼+小鸡炖蘑菇+汆白肉+老家传统锅包肉+贼正宗哈尔滨红肠+黑土地地三鲜+特色手工大拉皮+拔丝地瓜+粗粮玉米饼+白菜肉水饺！Didatuan Dining Local Cuisine 79 238 575 4.14 18802

2011/8/30 2012/12/24 http://www.groupon.cn/ShangHai/-5690889004661427184.html仅需￥398元，即可团购原价704元的黑土地农家院8-10人套餐：七彩拉皮+熟食拼盘+金牌手抓骨头+野生黑木耳+招牌红烧鹿筋+野生香煎马哈鱼+板栗烧鹿肉+小笨鸡炖蘑菇+农家满锅香+传统锅包肉+炒山野菜+拨丝香蕉+特色水饺+特色饼！美味实打实，好吃不忽悠！黑土地农家院，正宗东北菜，味道杠杠地！Groupon Dining Dining Others 28 398 704 5.7 11144

Merchart 黑土地农家院

Average


• What is the market status in general and in a specific city?

• What is your competitors’ sales & pricing strategy?

• Should you adjust your pricing strategy according to market trends?

• Should you change the products combination?

Dataotuan Sales Tool – Deal Site Analytics 1

Average Price & Discount of Deal Websites Deal Websites Market Share in East China

16

Top Deals Categorizing


Deal Websites Score Card

Dataotuan Sales Tool – Deal Site Analytics 2

• Are you doing better than the average? Are you going up or down in ranking?

• Who are your competitors? How competitive are they?

• Which categories, which regions/cities should you focus on more?

17

Site AFrom 2011/12/1 Till 2011/12/31China

Dining Leisure Life Shopping Ranking Revenue Revenue % Ranking Nr.sold Nr. sold %

Site A 37% 25% 26% 12% 4 9.80% 2 7.90%

Average 24% 26% 23% 27% - - - -

Price/deal Dicount/deal Nr.sold/deal Revenue/deal Nr.city covered No.1 No.2 No.3

Site A 108 62% 1331 49832 84 Shanghai Tianjin Hangzhou

Average 142 60% 453 12540 52 Beijing Shanghai Guangzhou

Deal site name

Time periodGeo covering

% per category (revenue) Ranking & Market share of the site

Deal performance & pricing City covered and top 3 city by revenue

Site BFrom 2011/12/1 Till 2011/12/31China

Dining Leisure Life Shopping Ranking Revenue Revenue % Ranking Nr.sold Nr. sold %

Site B 12% 23% 17% 45% 3 10.20% 5 5.70%

Average 24% 26% 23% 27% - - - -

Price/deal Dicount/deal Nr.sold/deal Revenue/deal Nr.city covered No.1 No.2 No.3

Site B 123 62% 1540 58713 97 Shanghai Nanjing Tianjin

Average 142 60% 453 12540 52 Beijing Shanghai Guangzhou

Deal site name

Time periodGeo covering

Deal performance & pricing City covered and top 3 city by revenue

% per category (revenue) Ranking & Market share of the site


• What is the market status in general?

• What is the estimation of the Gross Revenue of the main Daily Deal websites?

• What are the revenue trends for the main Daily Deal websites?

• Pricing trends & Strategy, category trends, location trends.

Dataotuan Investor Tool

358,085

256,407

124,602

52,309

Q1 Q2 Q3 Q4

Nr. Deals in total

Local Service DealsShopping Deals

137.4141.2110.9109.5

497531

1,015

1,974

Q1 Q2 Q3 Q4

Average Price

Average Nr. Sold

Nr. Deals Trend 2011

Average Price/Nr. Sold 2011

City Market Analytics 2012 Feb.

18


About Dataotuan.com

Dataotuan, a unique daily deal aggregator and analytics platform in China,

was started with 2 goals in mind.

1. To recommend the best deals to our users based on where they are, what they

like and when they want it as well as giving them tools to manage them

2. To analyze the deal data in order to find out what constitutes the best daily deal


Dataotuan Tracks & Collects

Dataotuan Tracks

*Dataotuan adds new Daily Deal websites on a regular basis based on quality and time of existence.

Deal Title

Price (Original, Current, Abs. And % Discount)

Number of Sold Deals

Category/Sub Category

Availability in Time

City, District, Latitude/Longitude

Weather & more

Deals & Revenue per District

Number of “real’ active Cities/Provinces

Number of Deals

Gross revenue Province,

City, District, Category, Sub Cat.

345 cities in Mainland China(*)

5000 – 10000 new deals every day

Dataotuan Collects

125 of the main Daily Deal Sites


Dataotuan Geo Coverage

Dataotuan aggregates and analyzes the daily deal markets in China,

Singapore, Malaysia, The Philippines, Taiwan, Australia and New Zealand,

Hong Kong, Africa, Middle East. More countries will follow soon.

DTT Web & Data available

DTT Data available

DTT will cover soon


Dataotuan Map Announcements – 1

Dataotuan has Customizable Deal Maps for each Country


Dataotuan Mobile Announcements – 2

Dataotuan has Mobile, location aware HTML5 websites for each Country


The objective of this report is to offer insights into the Chinese Daily Deal industry.

Data are collected from the main Chinese deal websites and offer a reliable indication of the Chinese daily deal market

The daily deal websites that unfortunately are not included due to not providing correct data access (api)is groupon.cn.

QQ changed its business mode.It’s not a daily deal site anymore.So Dataotuan excludes QQ's data from 2011 Sep.

Please contact us if you have any questions/remarks related to this report.

Contact Dataotuan

We’re happy to help you, please contact us at:

Chinese +86 13761796676 Email: [email protected]

English +86 13801660890 Email: [email protected]

Read more on blog.dataotuan.com

Follow us on twitter.com/dataotuan

weibo.com/dataotuan

Subscribe to our Reports [email protected]

Business

The Chinese Daily Deal Market in 2012 Q1