The Entrepreneur’s Buyer

Persona Creation Guide

Sorin Constantin

Introduction – Why you should create a

Buyer Persona for your business

According to the Buyer Persona Institute, 70% of marketing budgets have

absolutly no impact over the buying decision of potential customers.

That means that companies are spending 70% of their money on an useless way!

Also accordingly to the Buyer Persona Institute, the stats or the Sales Efforts are

pretty bad to. More than 40% have absolutly no impact in the buying decision

whatsoever.

Introduction – Why you should create a

Buyer Persona for your business

Traditional marketing is now to broad for the new buying habits that people have and for the era of content marketing through digital communication channels.

In the case of TV, Radio, Newspaper or Magazin ads the chances are of about 10% for you to get the message in front of a potential buyer. That means that you are throwing 90% of your resources out the window!

For the best results in today’s economical and social enviroment you need to

know your potential customer very very well...and I mean that!

Introduction – Why you should create a

Buyer Persona for your business

Broad targeting or not knowing well enough your potential

customer can be fatal for a business!

Introduction – Why you should create a

Buyer Persona for your business

That’s where Buyer Personas come into action!

Introduction – Why you should create a

Buyer Persona for your business

In a normal and understanble terminology, a Buyer

Persona is the full detailed description of the perfect customer for your business!

Introduction – Why you should create a

Buyer Persona for your business

Thank You for your attention!

You can chek out the COMPLETE COURSE on

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