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The Business of WordPress
Feb. 21, 2013, JerusalemBy: Miriam Schwab
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Evolution of WP
Blog CMS
PersonalBusines
s
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Clients are looking for:
US: Strate
gic Solutions
Israel: Techni
cal Solutions
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Leads
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Ideal client?
Budget Sector Who referred them Timeline Are they a mentsch?
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PROPOSAL
Site Specification
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Scope
• Sitemap• Wireframe• Documentation
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Streamline
• Forms and questionnaires• Proposal template• Boilerplate bits• Pricing tables
Pricing
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Open Source means it’s free,so why do you cost so much?
I read that WP is really easy to use,so why do you cost so much?
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x = number of billable hours per month = 60% of available work hoursy = overall overhead per month (salary, taxes, rent, office expenses)z = profit goalsa = hourly rate
(y + z) / x = a
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Other pricing factors
• Market• Skill level• Experience• Who the client is
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You will always cost more,and less, than others.
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Proposal/Contract
• Objective• Scope/Deliverables• Timeline• Payment schedule• Price
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Make sure to…
• Put time limit on things: pricing, validity of contract
• Specify number of page types, templates
• Limit design directions and revisions.
• Be clear about training/support?
• Take a down payment!• Get signature on every
page• Consider penalty for
client delay• Be specific about bugs
– what are they? For how long?
• Have work cancellation terms
• Communicate the proposal
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Issues to address
• One contact person on their end• No content entry• Server issues• Browser compatibility• Mobile
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As our customer, you have the power and ability to enter into this contract on behalf of your company or organization.
When we receive your final payment, copyright is automatically assigned as follows…
illuminea is in no way responsible for any direct or indirect damage as a result of misuse of the site.
Once the client or a third party make development changes to the site, editing the code in any way, illuminea is no longer responsible for the proper functionality of the site, even if this is done within six months from site launch. The same stands regarding Plugins…
CLIENTS / PROJECTS
Not so good clients
Clients who should be showered with chocolate
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Speed
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Timeline Tasks
Budget Billing
Log Reporting
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Projects vs. Recurring
Jan
Feb
Mar
chAp
rilMay
June
July
Aug
Sept Oct
Nov Dec0
5000
10000
15000
20000
25000
30000
35000
40000
45000
RecurringProject
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Tools
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THANKS!
illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentations
