Upload
rod-king-phd
View
327
Download
0
Tags:
Embed Size (px)
Citation preview
#VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing
3 Game-‐changing DNA QuesGons
Game-‐changing (Winning) PRODUCT
Game-‐changing (Winning) STRATEGY
Game-‐changing (Winning) VISION
Business DNA Pyramid (Visionary Level: Outcomes)
“GAME-‐CHANGING” ORGANIZATION
Why?
Wha
t?
How?
D
N
A
D
N
AWhat is our Game-‐changing (Winning) VISION?
What is our Game-‐changing (Winning) STRATEGY?
What is our Game-‐changing (Winning) PRODUCT?
Business DNA Pyramid for Game-‐changers “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
CUSTOMER
#VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing
Game-‐changing (Winning) PRODUCT
Game-‐changing (Winning) STRATEGY
Game-‐changing (Winning) VISION
Business DNA Pyramid (Visionary Level: Outcomes)
“GAME-‐CHANGING” ORGANIZATION
D
N
A
Business DNA Pyramid for Game-‐changers “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
CUSTOMER
D
N
A
PRODUCT
STRATEGY
VISION
Worksheet for Business DNA Pyramid
[OrganizaGon] q Conven=on (“Red Ocean”) q Disrup=on (“Blue Ocean”)
CUSTOMER (Problem): ………………………..……. ……………………………………………………………………
#VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing
Game-‐changing (Winning) PRODUCT
Game-‐changing (Winning) STRATEGY
Game-‐changing (Winning) VISION
Business DNA Pyramid (Visionary Level: Outcomes)
“GAME-‐CHANGING” ORGANIZATION
D
N
A
Business DNA Pyramid for Google (Search) “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
CUSTOMER
D
N
A
PRODUCT
STRATEGY
VISION
Google’s Business DNA Pyramid
Google Search Engine
Red Ocean DisrupGon (ROD) Strategy: Disrupt Yahoo; Overture; Ask; Alta Vista
Mission: “To organize the world's informaJon and make it universally accessible and useful.”
CUSTOMER: Someone who searches for informaJon BUT …
Exam
ple
GOOGLE q Conven=on (“Red Ocean”) ü Disrup=on (“Blue Ocean”)
#VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing
Game-‐changing (Winning) PRODUCT
Game-‐changing (Winning) STRATEGY
Game-‐changing (Winning) VISION
Business DNA Pyramid (Visionary Level: Outcomes)
“GAME-‐CHANGING” ORGANIZATION
D
N
A
Business DNA Pyramid for VisionaryD.com “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
CUSTOMER
D
N
A
PRODUCT
STRATEGY
VISION
VisionaryD’s Business DNA Pyramid
Business DNA Search Engine
Red Ocean DisrupGon (ROD) Strategy: Disrupt Google, Wikipedia, Slideshare, and
Global Community of Game-‐changers: “Awesome Customer Experience (ACE) for
Every Community on the Planet”
CUSTOMER: Someone who wants to get more customers BUT …
Exam
ple
VisionaryD.com q Conven=on (“Red Ocean”) ü Disrup=on (“Blue Ocean”)
The Business DNA Pyramid A Universal Tool for GeLng More Customers
In Less Time and at Lower Cost
A
N
D
Business DNA Pyramid for Game-‐changers “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
UPSTREAM
MIDSTREAM
DOWNSTREAM
CUSTOMER
A
N
D
Business DNA Pyramid for Game-‐changers “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
UPSTREAM
MIDSTREAM
DOWNSTREAM
CUSTOMER
A
N
D
MISSION; CORE VALUES; CULTURE
Business DNA Pyramid for Game-‐changers “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
UPSTREAM
MIDSTREAM
DOWNSTREAM
CUSTOMER
A
N
D
MISSION; CORE VALUES; CULTURE
Business DNA Pyramid for Game-‐changers “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
STRA
TEGIC LEV
EL
CUSTOMER
A
N
D
MISSION; CORE VALUES; CULTURE
Business DNA Pyramid for Game-‐changers “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
STRA
TEGIC LEV
EL
CUSTOMER
Aq Cost Structure (C$) q Revenue Streams (R$) q Pain q Delight (Gain)
What Is Our Game-‐changing (Winning) AspiraGon?
N
q Customer Segment (CS) q Channels (CH) -‐ Promo=on q Customer Rel. (CR) Where Will We Change (Win) the Game?
How Will We Change (Win) the Game In Chosen Markets?
q Value Proposi=on (VP)
q Key Partners (KP) q Key Resources (KR) – People, etc. q Key Ac=vi=es (KA) – Process, etc.
Lean Startup-‐Golden Circle Forensics Project Problem Solving-‐Business Model Forensics (Outcomes/Choices)
DWhat
Management Systems?
q Product/Service (PS)
MISSION; CORE VALUES; CULTURE
Business DNA Pyramid for Game-‐changers “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
CUSTOMER
What CapabiliGes (AcGviGes/Programs) Must Be In Place to Change (Win) Game?
Game-‐changing (Winning) PRODUCT
Game-‐changing (Winning) STRATEGY
Game-‐changing (Winning) VISION
Business DNA Pyramid (Visionary Level: Outcomes)
“GAME-‐CHANGING” ORGANIZATION
D
N
A
Business DNA Pyramid for Brand DisrupGon “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
CUSTOMER
D
N
A
PRODUCT
STRATEGY
VISION
Red Ocean DisrupGon (ROD) Strategy: Disrupt ConvenJon/ConvenJonal Brand(s):
(ERIC: Eliminate/Reduce/Increase/Create)
Source: Based on Dru, J.-‐M. (1997) DisrupJon. John Wiley & Sons, Inc.: New York. #VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing
CUSTOMER (Problem): ………………………..……. ……………………………………………………………………
Worksheet for Business DNA Pyramid
[OrganizaGon] q Conven=on (“Red Ocean”) q Disrup=on (“Blue Ocean”)
(Value InnovaGon/IFR: Ideal Final Result)
O: OBSERVE (Document) O: ORIENT (Model)
A: ACT (Improve) D: DECIDE (Collaborate)
Steve Jobs’ Message for Game-‐changers “Don’t Just Improve. Change the Game.”
Slightly Adapted from Apple’s 1997 TV Campaign
“Here's to the [game-‐changers]. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They're not fond of rules. And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them.
Because they change things. They push the human race forward.
And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world,
are the ones who do.”
#VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing