The biggest stores on Magento

The biggest stores on Magento

01 introduction

Divante is one of the largest eCommerce agencies in Europe.

We employ over 150 people and carry out projects for major

companies. We are partners with Magento and SAP hybris.

In the recent years, we worked on several strategic, successful

eCommerce projects in Germany, Poland and the Netherlands.

Companies often look for the best benchmarks. So, we decided

to collect the largest implementations of Magento in one place.

We hope that this will help you find the appropriate benchmarks

and convince you of Magento's flexibility.

What does “the biggest“ mean?

- The largest revenue (according to Internet Retailer)

- The largest number of products (SKUs)

- The most advanced/powerful functions

- The largest website traffic

We don’t want to create a competition with winners, each of the

mentioned entities pursues its objectives.

www.divante.co 02

Companies often look for the best benchmarks. So, we decided to collect the largest implementations of Magento in one place.

01 introduction

Divante is one of the largest eCommerce agencies in Europe.

We employ over 150 people and carry out projects for major

companies. We are partners with Magento and SAP hybris.

In the recent years, we worked on several strategic, successful

eCommerce projects in Germany, Poland and the Netherlands.

Companies often look for the best benchmarks. So, we decided

to collect the largest implementations of Magento in one place.

We hope that this will help you find the appropriate benchmarks

and convince you of Magento's flexibility.

What does “the biggest“ mean?

- The largest revenue (according to Internet Retailer)

- The largest number of products (SKUs)

- The most advanced/powerful functions

- The largest website traffic

We don’t want to create a competition with winners, each of the

mentioned entities pursues its objectives.

www.divante.co 02

Companies often look for the best benchmarks. So, we decided to collect the largest implementations of Magento in one place.

01 introduction

All these implementations are excellent examples of how much can

be built based on Magento. The order of presentation is random.

02 presentation of the implementations

Why Magento?

Our clients often ask about an eCommerce platform that fits their

needs. We have tried many eCommerce platforms - Magento is in

most cases the best choice. Why? I will try to summarize it below.

Popularity

Magento is currently the most popular eCommerce software. If we

analyze the 1 million of the biggest sites, as many as 26% of them

are using Magento. Other supposedly popular platforms (eg. Spree)

didn‘t even appear in the ranking. If we analyze only 100 000 biggest

sites, Magento still retains an overwhelming advantage over its

competition (30%).

www.divante.co 03

01 introduction

Data source:

Business safety

It’s easy to change the service provider. Many companies are able to help

you with platform maintenance and consultancy during implementation.

It gives you the possibility to develop your software in-house or outsource

to external company and update your system any time. Using framework

allows you to change your developer and continue work.

Magento is the most popular platform to migrate to

Magento is a flexible, feature-rich eCommerce solution that helps

you get the most from your online channel.

Rich feature list

Numerous ready to use modules to install. Intuitive administration interface.

Scalability

Efficient tool for customization and sales growth used by the most

recognizable brands.

http://tomrobertshaw.net/april-2014-ecommerce-survey/

http://tomrobertshaw.net/2014/04/april-2014-ecommerce-survey/

01 introduction

Technical constraints and opportunities in Magento

Piotr Karwatka, CTO of Divante.co ([email protected]).

Once, when we were talking with a client about implementing

a large B2B system, he asked me directly: “Can Magento handle it?”

The client’s question, just as every good, direct question, forced

me to analyze the issue deeper. I like going over technical stuff,

so I decided to take a closer look at the structure of the application

and database, as well as perform engineering tests and check

benchmarks – here, around the world, and in Divante’s experience.

I also had the opportunity to revisit some white papers on Magentos'

capabilities. I recommend reading them, although they are very

technical in nature; you can download them from Magentos' website.

www.divante.co 04

01 introduction

Conclusions from the exercise undertaken

The Enterprise version DOES NOT differ in its database structure from

the Community version. This is the primary factor influencing productivity.

The Entity Attribute Value (EAV) database model used in Magento provides

outstanding flexibility, but is accompanied by reduced output. Magento

employs table flattening, EAV data indexing and internal compilation, which

compensate for the drop in efficiency. These mechanisms function in the

same way in every version of Magento.

This is confirmed by the white paper on scalability of the Enterprise

version, which I referred to earlier. All of the methods listed in it, except

for FullPage Caching, can be applied in the Community version.

Magento is one of the few platforms whose code I have had the

opportunity to analyze, that supports database replication (Master-Slave

and Master-Master) at the configuration level. When we created Ganglib,

our PHP library, the idea to separate queries based on entry/readout

came from Magento (then version 0.9!).

01 introduction

Technical constraints and opportunities in Magento

Piotr Karwatka, CTO of Divante.co ([email protected]).

Once, when we were talking with a client about implementing

a large B2B system, he asked me directly: “Can Magento handle it?”

The client’s question, just as every good, direct question, forced

me to analyze the issue deeper. I like going over technical stuff,

so I decided to take a closer look at the structure of the application

and database, as well as perform engineering tests and check

benchmarks – here, around the world, and in Divante’s experience.

I also had the opportunity to revisit some white papers on Magentos'

capabilities. I recommend reading them, although they are very

technical in nature; you can download them from Magentos' website.

www.divante.co 04

01 introduction

Conclusions from the exercise undertaken

The Enterprise version DOES NOT differ in its database structure from

the Community version. This is the primary factor influencing productivity.

The Entity Attribute Value (EAV) database model used in Magento provides

outstanding flexibility, but is accompanied by reduced output. Magento

employs table flattening, EAV data indexing and internal compilation, which

compensate for the drop in efficiency. These mechanisms function in the

same way in every version of Magento.

This is confirmed by the white paper on scalability of the Enterprise

version, which I referred to earlier. All of the methods listed in it, except

for FullPage Caching, can be applied in the Community version.

Magento is one of the few platforms whose code I have had the

opportunity to analyze, that supports database replication (Master-Slave

and Master-Master) at the configuration level. When we created Ganglib,

our PHP library, the idea to separate queries based on entry/readout

came from Magento (then version 0.9!).

01 introduction

Benchmarks show that much more is possible.

A bit of source information:

- people write about 200,00 – 500,000 products, we observed no

system slowdowns between 50,000 and 72,000

- these are answers from members of Magento and other people

with extensive experience, including one interesting response:

The research from Dmitriy also shows that Magento scales really

well when using more core processors (slide 25) or using multiple

web nodes slide 27 (front-end servers). As you can see in slide 28,

a Magento checkout page from a store with 10k products and 100

concurrent connections can process 80,000+ orders per hour

(22 per second).

Tests that we performed

(tests performed on a dedicated server – 4GB RAM, SSD disk for

the database, initial MySQL Tuning consisting in expanding Cache

and memory of InnoDB indexes):

www.divante.co 05

01 introduction

- test on a base of 72,000 generated products: Magento works

by touch, the purchase path works, the administrator’s panel works.

Cache and APC were enabled in the application, while compilation

was disabled.

- test on a base of 250,000 generated products: Magento works by

touch, the purchase path works, the administrator’s panel – needs

some minor tweaks (in the part concerning products) – cache was

enabled, compilation was left off, APC was used.

The tests were not performed under a load (one active user + site

penetration scenarios). Magento can be very effective, because it is

written well and designed well – and that is the foundation of efficiency

and scalability. Attention should also be paid to equally good

eCommerce site architecture and the technological concept during

the implementation phase.

If anyone’s interested in details – how to test, how to maximize efficiency,

or an analysis of requirements for some interesting project – just contact us.

www.divante.co 06

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Company Link Platform Growth Web Sales Name andSurname Job Page Load Speed Server Analytics Tag Manager Tests&Tracking Tools RWD mSite None Technology

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StoreOther Technologies

123stores 123stores.com Magento 46% $21M Sharad Kajaria President 6.1s Apache Google Analytics Google TagManager

mediaFORGERapleafDoubleClick.NetAppNexusAdRollFacebook Exchange FBXPubmaticRubicon ProjectIndex ExchangeTwitter AdsYahoo Small Business

Viewport Meta YES

linentablecloth linentablecloth.com Magento 4.9% $22M Ron Berrett CEO 2.7s Apache Google Analytics Google TagManager

New RelicGoogle ConversionTrackingGoogle ContentExperiments

Facebook Exchange FBXeXelateAppNexusAdRollYahoo Small BusinessRapleaf

Viewport MetaApple MobileWeb Clips Icon

YES ChannelAdvisor

Shopjimmy Shopjimmy.com Magento 25% $22M Jimmy Vosika Director 11.0s ApacheGoogle AnalyticsEnhancedEcommerce

DoubleClick.Net Viewport Meta YES

Luggage Online Luggageonline.com in-house/Magento 17% $23M Jorge deMarchena President 11.9s Apache

Google AnalyticsAlexa Certified SiteMetrics

Google TagManager

PixelezeMediaMathGoogle ConversionTrackingcomScoreOptimizelyOpen Web Analytics

Google RemarketingRapleafNeustar AdAdvisor

DrawbridgePubmaticmediaFORGEDoubleClick.NetAppNexusTurn

Viewport Meta YES Aggregate KnowledgeChannelAdvisor

Quantum Networks Quantum-wireless.com Magento 27,60% $23,7M Eytan Wiener COO 6.1s Apache Google Analytics StatCounter AdRoll YES

NatureBox naturebox.com Magento 150% $25M Kenneth Chen Co-Founder/CMO 3.5s Apache Google Analytics Google Tag

Manager

Visual WebsiteOptimizerGoogle ConversionTrackingNew RelicOptimizely

Google RemarketingPubmaticYield ManagerYahoo Small BusinessDoubleClick.NetAppNexus

Viewport Meta Modernizr

Dexclusive Dexclusive.com Magento 62,80% $27,9M Dario Nul CEO 3.4s Apache Google Analytics Google TagManager Criteo

Viewport MetaApple MobileWeb Clips IconMobile NonScaleableContent

Online Stores Inc. englishteastore.com Magento -1,70% $30M Kevin Hickey CEO 3.5s Apache Google Analytics

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HOSTING ANALYTICS MOBILE

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123stores 123stores.com Magento 46% $21M Sharad Kajaria President 6.1s Apache Google Analytics Google TagManager

mediaFORGERapleafDoubleClick.NetAppNexusAdRollFacebook Exchange FBXPubmaticRubicon ProjectIndex ExchangeTwitter AdsYahoo Small Business

Viewport Meta YES

linentablecloth linentablecloth.com Magento 4.9% $22M Ron Berrett CEO 2.7s Apache Google Analytics Google TagManager

New RelicGoogle ConversionTrackingGoogle ContentExperiments

Facebook Exchange FBXeXelateAppNexusAdRollYahoo Small BusinessRapleaf


YES ChannelAdvisor

Shopjimmy Shopjimmy.com Magento 25% $22M Jimmy Vosika Director 11.0s ApacheGoogle AnalyticsEnhancedEcommerce

DoubleClick.Net Viewport Meta YES

Luggage Online Luggageonline.com in-house/Magento 17% $23M Jorge deMarchena President 11.9s Apache

Google AnalyticsAlexa Certified SiteMetrics

Google TagManager

PixelezeMediaMathGoogle ConversionTrackingcomScoreOptimizelyOpen Web Analytics

Google RemarketingRapleafNeustar AdAdvisor

DrawbridgePubmaticmediaFORGEDoubleClick.NetAppNexusTurn

Viewport Meta YES Aggregate KnowledgeChannelAdvisor

Quantum Networks Quantum-wireless.com Magento 27,60% $23,7M Eytan Wiener COO 6.1s Apache Google Analytics StatCounter AdRoll YES

NatureBox naturebox.com Magento 150% $25M Kenneth Chen Co-Founder/CMO 3.5s Apache Google Analytics Google Tag

Manager

Visual WebsiteOptimizerGoogle ConversionTrackingNew RelicOptimizely

Google RemarketingPubmaticYield ManagerYahoo Small BusinessDoubleClick.NetAppNexus


Dexclusive Dexclusive.com Magento 62,80% $27,9M Dario Nul CEO 3.4s Apache Google Analytics Google TagManager Criteo


Online Stores Inc. englishteastore.com Magento -1,70% $30M Kevin Hickey CEO 3.5s Apache Google Analytics

Google ConversionTrackingNew RelicCelebrosBronto

DoubleClick.NetAdRollGoogle RemarketingAppNexusFacebook Exchange FBXYahoo Small Business

Rapleaf

Viewport MetaIPhone / MobileCompatibleApple MobileWeb AppCapableMobile NonScaleableContent


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AlevaStores AlevaStores.comMagento/Orderdynamics/ X-cart

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GlassesUSA GlassesUSA.com in-house/Magento 40% $37M Jay EngelmayerChiefDevelopmentOfficer

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YES MadMobileModernizr

Ice Ice.com in-house/Magento 0% $46M Brandon Proctor CEO 4.4s Apache OmnitureSiteCatalyst

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Alex and Ani LCC alexandani.com Magento 249% $45M Giovanni Feroce CEO 3.1s ApacheGoogle AnalyticsOmnitureSiteCatalyst

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GlassesUSA GlassesUSA.com in-house/Magento 40% $37M Jay EngelmayerChiefDevelopmentOfficer


Google Analyticswith Ad TrackingMediaMathBrontoOptimizelyGoogle ConversionTrackingNew Relic

Google Remarketing

Facebook Exchange FBXAppNexusRubicon ProjectDoubleClick.NetImpact RadiusYahoo Small BusinessmyThingsSwitch AdsPubmaticIndex Exchange

Diamond Nexus diamondnexus.com Magento -5% $38M Kyle Blades Director/Marketing 2.0s Apache


Google ConversionTrackingcomScore

Facebook Exchange FBXRapleafDoubleClick.NetAppNexusYahoo Small BusinessCriteoContextWebOpenads/OpenXUnderdog MediaPubmaticVINDICORubicon ProjectOpen AdStream


YES MadMobileModernizr

Ice Ice.com in-house/Magento 0% $46M Brandon Proctor CEO 4.4s Apache OmnitureSiteCatalyst

Adobe DynamicTagManagementEnsighten

New RelicMediaMathGigyaGoogle ConversionTrackingCrazyEggVisual WebsiteOptimizerOmniture AdobeTest and Target

Facebook Exchange FBXResponsys

Lotame Crowd ControlPubmaticmediaFORGEDoubleClick.NetRubicon ProjectAppNexusIndex ExchangeReferral CandyeXelateYahoo Small Business


Alex and Ani LCC alexandani.com Magento 249% $45M Giovanni Feroce CEO 3.1s ApacheGoogle AnalyticsOmnitureSiteCatalyst

Adobe DynamicTagManagementTealiumSatellite

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AMI Clubwear AMIClubwear.com Magento 20% $54M Michael Pam Director/Marketing 5.6s Apache Google Analytics

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Modernizr

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Zumiez Inc. zumiez.com Magento / ATGCommerce 30% $94M Richard M. Brooks CEO 3.2s Apache

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YES

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YES

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Focus Camera Inc. focuscamera.com Magento 23% $154M Lukas AgrapidisDirector,Technology/e-commerce


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ManagerchaordicMaxymiser Viewport Meta

teh teaching company thegreatcourses.com Magento Enterprise $50M - $100M Alicia Knight ECommerceDirector 4.1s Apache

OmnitureSiteCatalystGoogle Analytics

Tealium

Omniture AdobeTest and TargetBazaarvoiceMarin SoftwareSteelHouseSeeWhyGoogle ConversionTracking

Google RemarketingThe Trade DeskDoubleClick.NetAmazon Ad SystemImpact Radius

Viewport Meta

Rovio rovio.com PHP $100M - $250M Mikko Setälä Executive VicePresident 5.4s Google Analytics Viewport Meta

Tim Tim.pl Magento 1.6 4.3s Apache Google Analytics Google TagManager

Google ConversionTrackingNew RelicVisual WebsiteOptimizer

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Kobo Kobo.com Magento $10M - $50M Jennifer Shannon Director 7.9s Apache Google AnalyticsGoogle ConversionTrackingDoubleClick FloodlightOptimizely

Apple MobileWeb Clips IconViewport Meta

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