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The Attraction of Lovemarks

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This teaching module lays out the foundations of the Lovemarks philosophy. It explains how Mystery, Sensuality and Intimacy can be used to transform a brand into a Lovemark. It also includes plenty of visual aids, examples, stories and quotations to help crystallize the concept of Lovemarks in the minds of students. For Teaching Notes and supporting material, visit www.lovemarkscampus.com

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