The ArtistIn The Cube

Dean Logan | 10.20.15

Hiring + ManagingCreative Professionals

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“Creatives”#TMCtonight

Really?#TMCtonight

No. But organizationscan make it that way.

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Unless you’ve workedas a creative, it’s hardto relate to a creative.

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Insights#TMCtonight

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WhyOur need for self-expression

WhatCreate stuff for a paycheck

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It is almost impossible forus to separate What we do from Why we really do it.

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Hiring#TMCtonight

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1. Portfolio1. Attitude3. Interview4. Cultural fit5. Resume

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Trust yourSpidey-Sense

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Managing#TMCtonight

Understandour motivations

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1.Need for expression2.Recognition of talent3.Desire to be unique

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Some hands-on tips

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Give feedback More is always better Find one good thing Give context for next steps Provide account rationale

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Realize we’re justnot that into thebusiness details

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Don’t encouragethe stereotypes

TheClient

AccountManagement

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Know you’rebeing watched

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Be very carefulhanding out titles

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Resolve disputes,today… now

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Have less meetingsfor the love of God

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Don’t Cherry-Pick(But make sure they know you’ve got mad skillz)

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Firing#TMCtonight

Slow to hire,quick to fire…

yup, pretty much

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Time in a creative culture is a lot like dog years

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Know “performance” is very difficult to quantify

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Because there is nometric for “creativity”

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Give a prima donnaa second chance

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Show a bullythe door

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Your job: make themso good you can’tafford them anymore

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Thank you

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@Deano1739dean@foundationbranding.com