GuyKawasaki@gmail.com

MEANINGMAKE1

.

Company MeaningComputersInformationCommerce

Video

MANTRAMAKE2

.

The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.

Company Mantra

“Healthy fast food”

“Authentic athletic performance”

“Peace of mind”

TO THE NEXTJUMP

CURVE

3.

1.0HARVEST

ICE

FACTORY

2.0ICE

FRIDGE

3.0ICE

4.

the DICEEROLL

DEEPFanning, Reef

INTELLIGENTMyKey(Ford)

COMPLETELS, Lexus

EMPOWERINGAir (Apple)

ElegantEames Lounger (Herman Miller)

BE CRAPPY

DON’TWORRY

5.

100 FLOWERSLET

BLOSSOM

6.

7.

PEOPLEPOLARIZE

8.

BABY, CHURNCHURN

THYSELFNICHE9

.

Value

Unique

Value

Unique

Value

Unique

10. PERFECTYOUR PITCH

CUSTOMIZE YOUR INTRO

FOLLOW

RULE10 20 30

10 slides

20 min

30 point font

This is 20 pointsThis is 14 pointsThis is 12 points

THE BOZOS GRINDDON’T LET

YOU DOWN

11.

I think there is a world market for maybe five computers.

Thomas WatsonChairman, IBM1943

This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.

Western Union internal memo1876

There is no reason why anyone would want a computer in their home.

Ken OlsenFounder, Digital Equipment Corp.1977

GuyKawasaki@gmail.com