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1
2
• UK established
company selling
accessories
• Successful
business in UK
3
• Decides to
focus on Italian
market
• Sells on
Amazon Italy &
eBay Italy
4
5
Me
(UK)
My customer
(UK)
£34.99
Goods inc. delivery
Delivery (UK to UK)
Gross: Customer pays £34.99 for the goods, including shipping.
VAT: UK VAT @ 20% = £34.99 / 120 x 20 = £5.83
Net: £34.99 (gross) - £5.83 (VAT) = £29.16
Recognise this scenario?
6
Me(UK)
£34.99
Goods inc. delivery
Delivery (UK to Italy)
What VAT should I charge in this scenario?
A. UK VAT B. No VAT
C. Italian VAT D. It depends
How about this one?
My customer(Italy)
7
Me
(UK)
£34.99
Goods inc. delivery
What VAT should I charge?
A. UK VAT B. No VAT
C. Italian VAT D. It depends
Delivery (Italy)
And the correct answer is…
My customer(Italy)
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Which country (EU Member State) I am shipping to.
The so-called “distance selling threshold” set by that country.
It depends on what exactly?
9
1. EUR 100,000 (e.g. France, Germany); or
2. EUR 35,000 (e.g. Ireland, Italy, Spain); or
3. The (approximate) local currency equivalent of either in countries
that have not adopted the Euro (e.g. Denmark, Sweden).
Distance Selling Thresholds
10
If my net sales to private individuals in Italy exceed the Italian
distance selling threshold, I need to register for VAT in Italy (obtain an
Italian VAT number).
Once registered, I need to file Italian VAT returns in addition to UK
VAT returns.
I need to account for Italian VAT at the appropriate rate on all
shipments to private individuals in Italy going forward.
I need to pay that VAT to the Italian tax authorities.
So what does that mean for me…?
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• Who’s at fault?
• Mystery
Purchases by
Italian
authorities
• Monitoring of
online cross
border sales
12
VAT paid to HMRC
but should have
been paid to Italian
authorities
13
Identify
Verify
Comply
Sell everywhere
14
Contact
Chris O’SheaMeridian Global Services
Direct Tel + 353 (0) 1 4000 690
UK Sales +44 (0)20 8601 4600