20 Rule in eCommerce

The 80Users who use your on-site search produce more revenue than those who do not

43% of eCommerce shoppershead straight for the search bar

On-site search users are 4.8x more likely to make a purchase

These users have an 8% higher average order value

The 80/20 Rule by Industry

IT Sector

Fashion

Cosmetics

12%41%29%

of shoppers use on-site search

These shoppers account for

higher

The 80/20 Rule in Action

$70%

20% of UK mobile usersare frequent shoppers

www.nextopia.com

&#1 Global Provider of eCommerce Site Search Navigation Solutions

@nextopia

http://internetretailing.net/2014/02/while-mobile-is-creating-a-breed-of-super-shoppers-that-account-for-70-of-uk-retail-spend-study-goes-on-to-find/

http://www.highposition.com/blog/ecommerce-site-search-improve-customer-search-experience/http://sherpablog.marketingsherpa.com/consumer-marketing/on-site-search/

http://www.time-management-success.com/pareto-principle.html

The Concept

of total revenue

Their average order value is

11%20%7%

of shoppers use on-site search

These shoppers account for

higher

of total revenue

Their average order value is

8%25%13%

of shoppers use on-site search

These shoppers account for

higher

of total revenue

Their average order value is

They account for of total UK retail sales

$80% of revenuecomes from 20%of your customers