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If you're committing any of these 7 big mistakes in your relationship marketing program, then chances are it's not working well. Find out how to fix it.
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THE 7 BIGGEST MISTAKES IN RELATIONSHIP MARKETING
The 7 Biggest Mistakes in Relationship Marketing
1. No enrollment2. Program lapses3. Loss of interest4. Make it hard5. Dollars don’t solve everything6. No customer ownership7. All about the brand
No EnrollmentYou can’t have a program if no one shows up
Program LapsesIf you forget about your customers, they’ll forget about
you too
Hi! Remember us?
Loss of InterestIf it’s always the same, people forget why they even signed
up in the first place
Make it hardIf it’s difficult to enroll or continue, your customers are
history
Dollars Don’t Change EverythingIncentives can change behavior, but don’t always change
attitude
Incentive
Change
Behavior
Attitude
No Customer OwnershipIf your customer hasn’t invested their time in the program,
they’ll stop using it eventually
All About the BrandCustomers are part of too many programs to keep track of,
so yours needs to do more
The 7 Biggest Mistakes in Relationship Marketing
1. No enrollment2. Program lapses3. Loss of interest4. Make it hard5. Dollars don’t solve everything6. No customer ownership7. All about the brand
Jonathan [email protected]: @jonmrich(530) 346-3567
http://www.doseofdigital.com http://www.bridgeworldwide.com
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