ORGANISATIONAL BEHAVIOUR.. …

THE 4 P’S OF KFC….

PRODUCT

PRICE

PLACE PROMOTION

PRODUCT….. Core product offering is pressure fried on-the-bone

chicken pieces seasoned with the "Original Recipe“.

KFC’s products include-chicken bucketsandwichessnacksburgerstoasted wrapsbox mealsdessertskrushers

KFC’s food items are enjoyed by “EVERYONE”..

KFC- “KEEP FRIENDS CLOSER..”

PRICE…..Another “P” of any company denotes its price.

KFC as a company, has been very well able to regulate costs and provide “FINGER LICKIN GOOD” food to the people, at effective costs.

KFC WOW @ 25….

KFC WOW is an initiative to attract STUDENTS and COLLEGE GOING YOUTH itself by providing a food range starting from Rs. 25 only.

PLACE…..Headquarters: 1441 Gardiner

Lane, Louisville, Kentucky, in a three-story colonial style.

December 2013: 18,875 KFC outlets in 118 countries and territories around the world.

Today: 4,563 outlets in China, 4,491 in the United States, and 9,821 across the rest of the world.

ENJOY KFC….ANYTIME….ANYWHERE..

Delivery right at your doorstep, at any odd hour of the day……

Effort is to make full possible interaction with the consumers, keeping in mind their (consumer’s) conveniences.

KFC’s drive- through….

PROMOTION……

1994: KFC’s first US nationwide promotional tie in, with the Looney Tunes franchise.

1995: KFC in the US featured a Matchbox promotion in Spring.

November 1998-January 2000: KFC US teamed with Nintendo, Game Freak and 4 Kids Entertainment in a Pokémon tie-in.

KFC AND LOONEY TOONES MERCHANDISE..

KFC AND POKEMON MERCHANDISE…

KFC’s CULTURE….