Jane Grote AbellChairman & Owner

Growth Strategy - 1999

• Family Owned • Franchise• Public• Private Equity• Co-Brand

McDonald’s

Consistency

Not an Exit Strategy

What We Learned

1. Real Estate and Site Selection

2. Drive thru

3. Process & Systems (Speed & Efficiency)

4. People Development (University, Succession)

What We Learned (not) To Do

1. Never Inflate Sales to make up for the Investment

2. Never be Site Forced ~ be site selective

4. Never Develop buildings faster than you can develop your People

5. Never Grow a Brand without Brand Passionate People

Our Destiny

What I learnedPrivate vs. Public

Short Term vs. Long Term

Family vs. Corporation

Culture has to have a Process

Values are not the “Soft” Stuff

People with Experience may not be the “Right” People

You can be big and keep your principles.

The shadow of a leader is long - “Fear”

Business Intuition vs. Business Case

Surround Yourself with People Smarter than Yourself

Never stop Learning; You can Learn from Everyone

Take risks that are outside of your comfort zone

My Personal Learning’s

Authenticity

Honesty

Integrity

Bring principles to work with you

Make mistakes

Takes Risks

Be Curious

Change

Purpose

Without Compromise

Influence the outcome

Perseverance

Love

Kindness

The Golden rule

Relationship era

What have we been doing…

Make more Dough

GROWTH IS GOOD

Enables Strong Brand

Provides Resources for Innovation

Expands the Mission

1. Improve Model

2. Franchise Growth 3. Jane’s Dough Bakery

80%

20%

Franchise Growth

It Works…

Become a World Class Franchisor

Grow Existing Partners

Find Successful New Partners

Use good information to geographically target growth

Insert slides of menu

Subs

1. Relentless pursuit of pizza perfection

2. Maintain the Core product

3. Reinforce Quality and Premium ingredients

4. Add ‘value’ menu offerings

5. Focus on our Service and People

6. Protect our brand by putting a face behind the name

Protecting our Brand

in a competitive environment

Diversified Revenue

• Take & Bake Pizzas• Sheeting Line• Proofing• Par Baking• Fully Automated Pizza Line

Thank You