The 4 Cs of social media marketing

The 4 Cs of Social Media Marketing4 January 2011

www.marccampman.com/playmakers-blog

Until recently, the marketing alphabet knew only one letter. The letter “P”. The magical 4 P’s of marketing:

Price, Product, Place and Promotion


I am challenging the marketing profession: the four Ps are being superseded by the four Cs

Content, Context, Connections and Community


Content Having just a brand name isn’t enough.

Adding rich media content to your product makes the product more attractive, more exciting and more

shareable.


Context Instead of presenting your content (read product) as

features, you place them in the context of the environment its being used in, or in the context of the

people who are using it.


Connections Putting your “Place” decisions into the context of Connections

will give you a different perspective. Distribution becomes networking, channels become links, market coverage becomes search engine optimisation and sales channels become social

networks.


Communities Taking it from a community perspective totally changes

the promotional landscape.Promotion is a tool to help you make your online

communities come to life.


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The 4 Cs of social media marketing