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A.T. Kearney reached out to more than 2,000 executives, business leaders, and heads of strategy functions to discuss their thoughts on the state of strategy today. Our findings indicate that while most leaders continue to believe in strategy, the return on their strategy initiatives has largely eroded over the past decade. In fact, when asked what it takes to secure a prosperous future, more than 80 percent of executives consider agility as important or more important than strategy when it comes to securing a prosperous future. Fortunately, the findings also point to promising ways to reclaim strategy—including using future-focused tools and techniques and engaging the organization in strategy formulation.
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Forming strategy is more challenging than ever. How does your companystack up?
Source: A.T. Kearney Strategy Study, 2014; sample size: 2,010 global executives
Globally, nearly 50% of corporate strategies fail broadly or don’t fully deliver.
Source: A.T. Kearney Strategy Study, 2014; sample size: 2,010 global executives
62% of companies say developing strategy is more di�icult than 10 years ago.Source: A.T. Kearney Strategy Study, 2014; sample size: 2,010 global executives
74% of companies are spending more time than ever developing strategy.Source: A.T. Kearney Strategy Study, 2014;sample size: 2,010 global executives
81% of C-suite executives say their strategies are winning while only 52% of management agrees. Is it a case of C-suite blindness?
Source: A.T. Kearney Strategy Study, 2014;sample size: 2,010 global executives
Strategy cycles are short—63% are less than two years and 42% have shortened in the past 10 years.
Source: A.T. Kearney Strategy Study, 2014; sample size: 2,010 global executives
The weak link in strategy? The handover between strategy formulation and deployment.
Source: A.T. Kearney Strategy Study, 2014; sample size: 2,010 global executives
Increased participation = increased success. Expansive organizational involvement increases: Speed: 44% Productivity: 60% Innovation: 74%
Source: A.T. Kearney Strategy Study, 2014; sample size: 2,010 global executives
Long-term planning supportslong-term success. Strategyhorizons >5 years have an85% success rate but only6% of companies have them.
Source: A.T. Kearney Strategy Study, 2014; sample size: 2,010 global executives
For more informationon A.T. Kearney’s2014 Strategy Study,please visit:www.atkearney.com/strategy/futureproof-strategy
