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Text Message Marketing Tips For Your Real Estate Business Presented By: SMS Dominator

Text Message Marketing for Real Estate Agents

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Page 1: Text Message Marketing for Real Estate Agents

Text Message Marketing Tips

For Your Real Estate Business

Presented By:

SMS Dominator

Page 2: Text Message Marketing for Real Estate Agents

SMS (Short Message Service) Text Message  Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.

The small, yet powerful, 160 character space is one of the  best marketing tools available today.       

What Is Text Message Marketing?

Page 3: Text Message Marketing for Real Estate Agents

How Text Message Marketing Works

Page 4: Text Message Marketing for Real Estate Agents

Why Text Message Marketing?

WHY?

Text Messaging is the Most-Used Mobile

Service

More Than 6 BILLION Mobile

Subscribers World-wide

Most Mobile Users Send and

Receive Text Messages Daily

More Than ½ of U.S. Mobile Spending is

LOCAL

Consumers ALWAYS Have Their Mobile Devices with

Them

4.1 Billion Texts Are Sent

Daily in the U.S Alone

Page 5: Text Message Marketing for Real Estate Agents

Extremely TARGETED

Permission-Based (Opt-in)

Reliable, INSTANT Reach

Benefits of Text Message Marketing

Page 6: Text Message Marketing for Real Estate Agents

High Open Rates

High Response Rates

Reduced Advertising Costs

Benefits of Text Message Marketing

Page 7: Text Message Marketing for Real Estate Agents

Personalized Communication

Builds Client Loyalty

Can Go Viral

Benefits of Text Message Marketing

Page 8: Text Message Marketing for Real Estate Agents

Ways to Build Your Mobile List

Text to Join

Email List

Website Sign-

Up

People Opt-in Using Your

Keyword and Short Code

Add a Mobile Sign-Up Form to

Your Website

Email Your Customer

List and Ask Them to Join Your

Mobile List

Page 9: Text Message Marketing for Real Estate Agents

Social Media

Sign-Up

Ask Your Social Media

Followers to Join Your Mobile List

Manual Sign-

Up

Newsletter Sign-Up

Create a Newsletter

on Real Estate Topics

Manually Add New Clients

Who Agree to Join

Ways to Build Your Mobile List

Page 10: Text Message Marketing for Real Estate Agents

Real Estate Office Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else

Your Target Market Will See Them!

Where to Advertise Your Short Code and Keyword?

Text 55555 to NEWHOME and Get 10% Off the Purchase of a New Home

Page 11: Text Message Marketing for Real Estate Agents

Text Message Marketing Ideas For Your Real Estate Business

Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3

Use AppointmentReminders to Cut Down on “No-Shows”

Put Your Short Codes

and Keywords on ALL

Marketing Materials and

Yard Signs for HOT LEADS

Generate UNIQUE Mobile

Keywords for Each Property

Page 12: Text Message Marketing for Real Estate Agents

Text Message Marketing Ideas

For Your Real Estate Business

Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6

Send Customers

Helpful Home Tips from Time

to Time

Alert Customers About New Property Inventory

Send Your Customers

Special Instructions

Before a Closing

Page 13: Text Message Marketing for Real Estate Agents

Text Message Marketing Ideas

For Your Real Estate Business

Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9

Use QR Codes to

Direct People to

Your Website or

Directions to Your Real

Estate Office

Use QR Codes to Give Your Prospects

Instant Details

About Your Properties

Hold Contests with Your

Mobile List to Keep Them

Engaged

Page 14: Text Message Marketing for Real Estate Agents

Text Message Marketing Ideas

For Your Real Estate Business

Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12

Send“Thank You” Messages to

Your Customers

Communicate Efficiently With Staff Members

Conduct Client

Satisfaction Surveys and

Polls

Page 15: Text Message Marketing for Real Estate Agents

Different Types of Text Marketing Uses for Real Estate Agents

Property InfoProperty Info ReminderReminder CancellationCancellation

Types of Text

Marketing Uses

Page 16: Text Message Marketing for Real Estate Agents

Let’s Take a Closer Look at These…

Page 17: Text Message Marketing for Real Estate Agents

EXAMPLE

1111 Main Dr.Price: $249,0004BR/2BATHVideo: www.link.com

Contact Agent: John Doe 555-555-5555 for more info.

Property InfoProperty Info

Page 18: Text Message Marketing for Real Estate Agents

EXAMPLE

Ms. Smith, this is a reminder about your appointment with Real Estate Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.

ReminderReminder

Page 19: Text Message Marketing for Real Estate Agents

EXAMPLE

Mrs. Brown, I am sorry, but I have to cancel your appointment with Real Estate Spot on Jan 9th. Please call us to reschedule at 555-555-5555

CancellationCancellation

Page 20: Text Message Marketing for Real Estate Agents

Reduce “No-Shows”

Ability to Fill More Canceled Appointments

Lowers Lost Revenue

Saves Staff Some Time

Easy - No Software or Technical Knowledge Required

Benefits of Appointment Reminders

Page 21: Text Message Marketing for Real Estate Agents

How to Use QR Codes

Send Users to a Mobile Preview of Your Real Estate Properties

Send Users to Your Photos and Social Media Sites

Send Viewers to Your Special Offers

Page 22: Text Message Marketing for Real Estate Agents

How to Use QR Codes

Put Your QR Codes on ALL Marketing Materials

Put QR Codes on Your Receipts

Page 23: Text Message Marketing for Real Estate Agents

Tell List Subscribers What to Expect as Soon as They Join

Always Include Your Name and Phone Number in Your Messages

Make it Easy for Your Clients to Opt-Out of Your List

Notify Customers of Potential Text Message Costs

Text Message Marketing Points to Remember

Page 24: Text Message Marketing for Real Estate Agents

Sending Out Sporadic, Inconsistent Messages

Sending Out Spam

ONLY Sending Out Promotions

Text Message Marketing

Mistakes To Avoid

Page 25: Text Message Marketing for Real Estate Agents

THANK YOUTHANK YOU

For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing

Presentation!Presentation!

If You Would Like More Information About

Text Message Marketing, Contact Us Today.

SMS Dominatorhttp://smsdomnator.com